As a region with a long history of lighting culture, the European LED lighting market has its own unique preferences and characteristics. Therefore, manufacturers want to enter the European lighting market, first of all, to understand these market preferences, and then based on their own situation to carry out clear target positioning and strategy formulation.
Different from Asian countries, European light culture likes low color and high temperature, so LED filament lamps have grown significantly in recent years. European countries such as Germany, France, Denmark, and Poland imported more than 50% of the total filament lamps from China, and the growth was obvious. In addition, it can be observed that with the gradual maturity of product technology, filament lamp applications are moving from decorative products such as candle lamps and pendant lamps to high-power routes.
On the other hand, human-induced lighting is gradually becoming a mainstream trend in European lighting. On the 2025 strategic roadmap released by Lighting Europe, we can also observe the development strategy of the European lighting industry in the next decade. The European Lighting Association believes that lighting systems, better light quality, people-oriented and sustainable development are the driving forces behind the growth of the European lighting market. Human-induced lighting is currently used in commercial and home lighting areas such as offices, schools, restaurants, etc., emphasizing high-light quality and spectral proximity to natural light, and incorporating humanized intelligent control technology to meet the visual needs of human factors engineering.