Dynamic of Korean companies need to pay more attention to the example of Seoul Semiconductor gradually to reach a cross-licensing with international five LED Factory, Samsung Electronics Samsung LED integrated into, in addition to technically can be closely integrated with the semiconductor sector, own production of LED household lighting supply to improve the phone backlight and the proportion of the TV backlight more within the Samsung Group, with the global deployment of marketing channels within the group, the development of lighting brand is a strong opponent of all LED household lighting manufacturers, but to increase the technical content of patent threshold only opportunity to survive in this knockout. Looking forward to the market demand, the 2011 global LED-backlit LCD TV (LEDTV) shipments obviously not as good as expected, the total LCD TV shipments is raised to 203 million units from 220 million audience, but with the major events of the London Olympics in 2012, and TV brand vendors want to launch low-cost LED backlit TV to stimulate demand, expected sales of LCD TVs is expected to increase in the number of emerging markets.
The LED lighting market, although the largest proportion of European and American markets in the commercial lighting market in the European credit crisis, the European market growth momentum has been relatively slow, but the project from the public sector or the plant has signs of growth. Especially the United States, the Australian market to LED high bay lighting, architectural lighting project number and size of continuous upgrading, LED street plan and project of the eastern United States showed growth, and Australia also have lights tenders released by the power plant is gradually taking shape. . In addition to project-oriented field of higher margin products, LED household lighting development, LED Bulb market or the Japanese market progress faster. As for the professional lighting, plants and agricultural lighting (including UV-curing), freezer lighting, etc., will be more and more attention by the industry.