“Policies favorable which of course is a good thing, but in the current LED market homogenization serious period, if there is lacking of a good manager of technical marketing and product planning, lacking of product strategy, it can only follow the leader behind imitate.” In the case of the shrinking market of the economic crisis, the same products and services in the same market naturally lead to lower profits. So, how to deal with? Addition to cost control and technological innovation, differentiation is no doubt important.
“At any time, the led lighting industry in the area have a chance of success. The key is the survival of the fittest. If it want to be succeded, it must compete to build their own core competitiveness in the competitive field of lighting hole. The so-called strategy is to be different, to differentiatiate, for example, product differentiation, channel differentiation, market differentiation dissemination of differentiation. “a LED business manager said so.
Henderson, chairman Zhou Ming proposed to focus on product strategy, service strategy, channel strategy, human resources strategy “as deployment in 2013. Products, services and channels, points out the top three.
Indeed, the price war is not the only tool, to be the respected industry enterprises ultimately rely on quality, innovation and differentiation, regardless of the technology market differentiation, service differentiation.
At first, to the market differentiation, Shanghai Sunqiao Modern Agricultural Development Zone, said that recently it will pilot this year, construction of the LED plant factory, the total area of 5,000 square meters, which will be the first true sense of the LED plant factory “. – led lighting industry is not only general lighting, if it can extend from the Red Sea to the blue ocean cruising, extend to agriculture, health care, communications, museums fields, it is natural to have better profit opportunities.
“Two years ago we did a lot of Portable LED Explosion Proof Flood Lights underground parking, the light fades control of 6% per annul, the customers are very satisfied,” a business manager who focus on underground parking lots lighting said so. Last year, a 10 million square meters of led lighting industry transformation, this year, there are still business to do, the spring has received orders.