In Japan, with large electrical manufacturers attending the LED lights market, LED lighting shows a trend of universal access. In this area, as the old lighting equipment manufacturers Toshiba ambitious, and strive to sales of 350 billion yen in 2015. Recently, the reporter interviewed Toshiba Lighting business prospects of the company on behalf of the Executive Vice President to attend the “Green Device 2009” Mariachi Malachi.
If you want to win in the led lighting market business, what we needs to be strategic? In semiconductors (Toshiba ranked third in the world), the master key is the leading, and the scale of investment in terms of miniaturization technology.
LED lighting is a far cry from the nature and semiconductor business. Differentiation through technology is important, but also the exploitation and marketing a large amount. Accordingly, the Company has not been involved in the field looking for the right partner. In particular, we paid special attention to explore the European and Chinese markets, and we has long been studying strategic access to these markets. The existing lighting equipment, which had already established a wide range of sales channels, also be our advantage in the led lighting market business.
With the possibility to produce a effect between the semiconductor business is not too much?
This situation does not exist. LED lighting business can take full use of the experience gained through the semiconductor. In the field of LED lighting, we will focus on the module instead of the chip, but in technically, a lot of part keeps the same with semiconductor process (encapsulation). Although a slow start in the LED chip, yet the future will keep positive efforts and included in the scope of business.
Including overseas manufacturers to get involved, led lighting market will become a very competitive field.
South Korean companies has been positive, the competition will be very cruel, and we have to be mentally prepared. Business efforts in the past two or three years will determine victory or defeat in the business. LED lighting has long life, that is why, once the market competitors occupation, it is difficult to have the opportunity to turn around. In this field, we will endeavor to establish the status of the first suppliers. To this end, in 2015 to invest 100 billion yen in operating resources. Compared with the semiconductor business investment in equipment, this amount is just a very small scale.