Lighting companies after entering the LED lighting industry and the traditional lighting companies in transition, through the development of heat, cold face, price cuts, and how to adjust their strategic objectives and product positioning, it is still facing four major problems.
LED lighting product has homogeneity of mourning. In addition to low-carbon energy saving LED lighting and good luminous efficiency and long life and other advantages, mainly that it can better achieve intelligent lighting intelligent control system, sensor dimming technology, you can first have a light source lamps redesign. However, LED lighting products and a lack of innovation has changed the traditional lighting products, lighting design homogenization, consumers do not discern the difference between the light sources, facing the same lighting, and of course it preferred the original spending habits. Homogenization Inquiries lighting LED lighting products for the enterprise market segments on how to create a distinctive lighting products that are lighting the first rule of business innovation.
Price war. Chip technology, raw material overcapacity caused the price of LED lighting products are industry trends, but many fish in troubled waters businesses exist on the market, shoddy, fake name acts such as cheap “LED” banner only ” buy dog, ” heart hurt consumers, but also caused the industry to unfair competition. So the price of war is bound to dampen consumer confidence for new things, how to rebuild consumer confidence in the lighting business , build a cost-effective products, how to carry out promotional and channel activity is still the highlight of the lighting business.
Quality problem. In September, the Guangdong Provincial Quality and Technical Supervision for LED lighting products for the sampling, sample of the below Town, Guangzhou , Shenzhen, Zhuhai , Foshan, Zhongshan, Huizhou , Dongguan and other seven cities 21 production of LED lights products of 23 batches, 17 batches of unqualified, qualified rate of less than 30%. Even some of the more well-known brands also appeared failing products. Although LED lighting has a long life, high luminous efficiency and good features, yet it is required to have good raw materials and packaging technology. Once again, the quality of corporate R & D inquiry of whether technology, packaging technology, cooling technology and other manufactured products to meet the requirements of the product described.