The latest market data shows that, the retail price of LED bulbs in America has dropped to 8 USD, and the retail price of LED tubes has dropped to around 5 USD as well. In consideration of the much lower selling prices, consumers are more likely to buy LED lamps. It is estimated in 2015, the global LED lighting market will usher a rapid development.
But in the meanwhile, some experts believed that the growth of LED general lighting market will exceed people’s expectation. According to MR. Fang Lezhang from CrpowTech Co., Ltd., with the sharp price dropping of LED lighting products, the household application market is about to take off. The estimated growth rate of it is about 30%. In his point of view, the actual growth will be greater than this. Especially for the mainland LED lighting market, the estimated growth could be more than 50%. The current average ex-work price of LED lights has dropped to $1.38/each. This is no price barriers to keep them away from household furniture market. In 2013, there will be a large number of consumers try to adopt LED lighting products in their home. If LED lighting technology could keep on progressing at such speed, there will be a large number of procurement in 2014.
LED lighting is a large market that should not be ignored by large LED enterprises. In the past, the lacking of fund and design capabilities slowed down the developing rate of domestic LED chip manufacturers. In fact, today, many foreign companies started to shift their attention on customer-made LED chips, which create large design space for LED lighting applications. Unfortunately, the development of Chain’s LED industry is still in a very early stage: standardized products increase the intense of competitions in the market, reduce the gross margin. For customized LED High Bay Light chips used in specially applications, namely the simulated ASic chips, the gross margin is much higher. In 2011, the entire simulated LED chips market output is approximately 40 billion dollars, in which more than 90% is from customized market. Therefore, customer-made chips became a large market target for many international manufacturers of LED chips.
In order to meet the requirements of special LED lighting applications, LED makers need to have long-term sustainable developing strategy and strong design capabilities. They need to improve their service capabilities continuously, providing practical solutions and products for their clients.