LED lighting applications have many advantages: environmental friendly, high light efficiency and save more energy, long service life. With the dual stimulation of the government support policies and market interests, the domestic LED lighting industry is developing rapidly. A lot of companies and organizations tried to swarm into his field, including professional LED Panel Light manufacturers, traditional lighting companies and overseas capital. However, different from the hot upstream industry, LED still faces many challenges in the terminal market as a result of expensive selling prices, different qualities and limited recognition among ordinary consumers, which have been considered as three major constrains in the LED lighting market.
1) Expensive selling prices: compared with incandescent lamps, energy-saving lamps, selling prices of LED lights can be 10 times/ Dozens of times higher. The expensive prices dramatically hindered the development of LED sales in the market.
2) Different product qualities: vicious competitions and different product qualities roiled the market, undermining the confidence of consumers.
3) limited recognition among ordinary consumers; As a new green lighting source, currently, many consumers has not really understood its advantages. Lacking of recognition crack the confidence of dealers.
In order to expend the LED residential lighting market, LED makers should drop prices (through technological innovations), improve qualities and strengthen propagating.
1) With the improvement of LED technology and continuous reduction of production cost, selling prices of LED lighting products constantly dropped recently. This may overcome the first hurdle for the popularization of LED lighting applications.
2) Improving LED manufacturing technologies maybe the most effective solutions for the various-quality problem. Which are LED manufacturing technologies? LED chip is undoubtedly the core technology of LED lamps. Within the entire production cost of one LED light, LED chips occupied more than 50%. Besides, cooling section, drivers, are also fairly important. High-quality, more cost effective products has become the urgent needs of the LED lighting market.
3) Strengthen publicity and promote the LED literacy
The government plays an important role in the promotion of the LED literacy. LED Expo, LED support policies, large LED lighting projects and media reports can widely spread LED concept. All these staff should be under the help of government. Besides, LED companies can also give a hand on this part by Increasing advertising. They actually kill two birds with one stone: enhance the product reputation and meanwhile strength the publicity of LED lighting products.