As my understanding, the professional management of led lighting fixture manufacturing companies have more than several thousand, but on the terminal market, specializing in LED products and operation of businesses but a few. Apparently, LED store in the market has not yet formed. Recently, the message on the LED store and channel construction of the terminal has caused for concern. Store model as one of the many sales channels, in waged LED on the market, it highlights the unique and innovative and functional models, then the store path of the LED lighting business, whether this kind of model can go or not?
Piloting view of companies
Wang Yuhong in Qingshang: the existing product line can completely meet the store display and consumers one-stop shopping, and the current LED market dragons and fishes jumbled together, consumers can not identify, Qingshang as LED leading enterprises, through the promotion of stores to establish a brand image, guide consumers to buy good led lighting fixture. Of course, each LED enterprise should consider themselves to determine whether it is appropriate to build LED brand shop.
Oakley Qing said: LED lighting products, class and style richness is far from reach home lighting, lantern level, features and advantages of LED lighting products also makes its choice of channel model compared to the traditional lighting narrower. As far as the LED industry development, the store has become the most viable end-channel model.
The Shengan Guang electric Guan Rui Zhong said: I think the LED store is feasible in a form shape. Although at the end of the market, specializing in led lighting fixture who runs just few business, yet the LED store in the market is relatively rare. But compared to the overall trends, this is an opportunity. LED store is not only a product sales, but more focused on her brand influence and service capabilities. Of course, the rich and high-quality product line support the LED lights stores, which is the basic conditions. However, not all the LED stores can open exclusive shop. Opening stores are the expression of the strength of a business, not having the funds. The most critical issue is that whether the enterprise and business have the soft power or not?