According to the relevant data, the domestic LED office lighting companies have exceeded ten thousand, LED applications companies have nearly 7,000, and LED lighting enterprise level talent are mostly from traditional lighting companies turn, because of the shackles of the mode of thinking, most of the marketing strategy adopt the layout of the terminal channels market. The traditional lighting enterprises rely on the reseller channel fortune, and it also proved by the fact that the traditional reseller channel succeed to follow, even if it is a traditional brand of NVC, Op, Mitsuo, so far, it is still relying on the traditional reseller channel. However, with the appearing of LED lighting products, so it has great impact on traditional lighting companies, and the traditional reseller channel has become more crowded. LED office lighting henceforth enter the era of diversification.
Competition for the dealer layout difficulty
At present, the excellent dealer in domestic provinces are a scarce resource, and is still monopolized by the traditional lighting companies, while the second and third tier lighting dealer influenced by the national real estate regulation. For Shenzhen market, since July of this year, part of the building materials market dealer who could not go due to funding strand breaks pulling out, such as the withdrawal of six arts home, Parc Oasis withdraw three. Huaqiangbei LED procurement centers monthly average withdraw of 2。
Obviously, when the national lighting dealers facing the market cold snap, the traditional lighting companies and LED Panel Light companies have to seize the terminal market, and the results must be killed in the terminal channels for most enterprises.
Since last year, the LED enterprises engaged in export enterprises due to a sharp drop in orders have switched domestic sales. For the LED lighting enterprise, entering the terminal channels market for LED office lighting should find distributors to join, either directly into the terminal to open brand outlets. However, pioneering Wholesalers is very difficult, most lighting distributors are more cautious to choose LED lighting companies, because the terminal market is flooded with LED inferior products, and in the terminal market has not really establish LED brand enterprises.