At present, there are too many LED Flood Light business in the market. Some enterprises provoke a price war. They want to eliminate opponents beach landing successfully, the more representative is Linsen. The 3W bulb in Wood of Linsen sells RMB8 to dealer, dealer sales prices in the terminal is about 14 yuan, Linsen 3W Bulb price is already very close to the market price of energy-saving lamps 5W. So it pose a threat to 5W energy saving lamps.
Terminal markets around the lamp distributors snatch war intensified. Lighting rectangular send panels to pry open the the dealer door, as long as the dealer is willing to sale rectangular lighting products, they will send display panels, get ready template dealers, and do not need to stock.
Rectangular lighting rely on in this way to rapid distribute of the national market, which is currently the most market strategy that LED companies take. In the entire terminal market environment that is uncertain cases, the dealer did not dare pressure inventory, and LED lighting industry companies take such a channel layout mode, many lamps dealers are very happy to accept, but this model requires companies to have a strong logistics and distribution capabilities.
Although most of the LED lighting business layout stage of the terminal market operation is successful, such as rectangular lighting, Linsen rely on cheap Bulb to occupy the terminal market share, in order to establish a brand in the minds of consumers, and then through the LED bulb entered the public-vision, but this strategy mode is to take the old route of the traditional lighting companies.
Previously, Op ceiling lamp by defining NVC defined lamp cup and transformers, three male by defining the ballast to enter the public view. And the fluorescent tube T8 lamp is actually defined by Foshan lighting, Philips lighting companies. From the law of traditional LED lighting industry development in the next 1-2 years, there will be LED lighting companies or traditional lighting companies to define a field of LED product category LED lighting, which began to spread.
There is no doubt that the rectangular lighting, Linsen want to establish Bulb brand to enter the public view. But this method of maximizing depress their profits, and try to open up a reseller channel still need to see whether it is suitable the current business environment or not.