2012, competition in the LED packaging products, mainly concentrated in the main battlefield of the LED backlight and led road light. 2012 on the market mainstream LCD TV backlight specifications LED components will be the product of the new specification (7030) successor. As for the lighting in the area, (5630) after the price dropped to a certain level, the led road light market proportion will gradually increase, expected to be squeezed down to the (3014) (3020) LED packaging products in the lighting market.
At present, the TV backlight (5630) fell about 4% (7030) in the case of production, the average offer does not appear to be very competitive, but if successfully mass production, is expected to substantially decrease expected by the end of 2012; rise of notebook computer (NB) applications, the maximum decrease of 8% of high-brightness 0.8t the led high bay lighting; phone part, because the specification is mature, so the price drop of about 5 ~ 6%; high-power LED part of manufacturers committed to the specification upgrade and clearance of the old product, the overall average offer in terms of a drop of about 10%.
LED packaging products, prices down, the inevitable dilution of corporate profits, in this situation, focus on the choice of marketing methods and platforms are particularly important in the first half in terms of 2012, Shanghai New International Lighting & New Energy Lighting Exhibition and Forum (Green Lighting, Shanghai, 2012) is undoubtedly many enterprises fancy marketing platform “Green Lighting Shanghai organizing committee, said:” At present, including Cree, Philips, Nichia, Seoul Semiconductor, Epistar, three safety photoelectric Advanced Technology, Chi-ming, gold macro gas, ROHM ‘.