月份：2012年12月

LED sunlight lighting is a part of life

Before the end of the Central Economic Work Conference, once again stressed the importance of energy saving and emission reduction, and clearly strive to reduce the carbon intensity of 40% to 45% in 2020.

As fewer resources and energy consumption industrial province, one of  important economic task of next few years in Zhejiang is to reduce energy consumption , LED (light emitting diode) products has been recognized worldwide as the best choice for energy conservation.

LED sunlight lighting is a part of life

Under the next one hundred billion market and policy support and consensus of the global boom in the sunlight lighting industry . Every place eager to introduce policies to strongly support the advantages of the enterprise, or to strike out tax subsidies to promote the consumer market, the Eight Immortals, recount to striving advantage.

Analysis of the industry ,the current situation of the lighting industry in Zhejiang Province margin that is more than 10% of  on net assets , if the LED Down Lights industry can be successful transformation, driven by 10 million jobs of the sunlight lighting industry in the province, also can bring considerable provincial fiscal and taxation gains.

On the occasion of Zhejiang Province Lighting Association annual meeting ,launch a special feature pages,let people pay attention to it in Zhejiang Province and then offer their idea on the future development of the LED industry.

the visit director in Hengdian Group State Lighting Co., Ltd., chairman ,Ni strong – read modern lighting required

The “father of competitive strategy” Michael Porter analyzed to enter the emerging industries : When the industry is the momentum of rapid, profitable, and the achieve  finally  considerable scale, companies fit into this industry. Three testing criteria to test the LED industry that is the most appropriate. In competition and confusion, there must be a number of enterprises fell on the eve of the dawn, there must be a number of enterprises to become the world’s Aviva. Too Pradesh,stand up from competition and hold the high banner of LED sunlight lighting applications upstart, the future will rely on the read  application heart to lighting needs, by virtue of emotional ties to the child’s point of Zhejiang market ,by virtue of well versed in technology and changes in operating heart, walking in the road of expansion and listed.

cultivate and develop LED diode industry needs to open up new ideas

Facing with the LED industry development trend of globalization, the development of national standards must strengthen international cooperation and draw on the existing local standards, specifications that other countries already have. Facing with the LED diode industry situation across many fields, it is recommended that the proposed modifications are intended to test, assessment, based on full argument and comments, led by the Ministry of Industry, the National Standardization Management Committee, the Development and Reform Commission and other relevant departments, create a standard path, speed up the establishment of a sound LED industry technical standards, testing and certification systems, promoting technological progress, and to promote cost reduction, and drive quality improvement, standardize the market order, and guide the healthy development of the LED diode industry. In view of the specific circumstances of the LED High Bay Light technology, the technology is not finalized, the standards should unite the development of the domestic industry.

cultivate and develop LED industry needs to open up new ideas

On the one hand, it can neither have too high standard, so that let enterprises can not be achieved, nor can a standard set of lag, outdated and can not keep up the pace of technological development; but we also need to prevent doping excessive, minority business interest unfair competition in a small number of enterprises to use standard monopoly market. Therefore, it is recommended that the timely establishment of the National Alliance’s standards, to build a communication platform between the LED enterprises and government authorities.

Third, to set reasonable and scientific development of the consumer side support policies, and further develop, nurture, and development the LED domestic market.

In view of the potentially huge economic and social benefits of LED lighting industry, countries around the world in its early stages develop to nurture domestic consumer market development plans and support policies. In the same time, Our China’s LED diode industry is entering a new course of development, industry alone the rolling development is difficult to achieve a breakthrough in the short term, therefore, it must to be supported the launch market by national and local government policy. At the same time, the industry as a dependence on government, its development depends on government policies and stability.

Foster and development LED lighting industry needs to open up new ideas

We hope that people can have more rational view towards the development of the LED industry, in order to avoid the idea who are just concerned with speed and ignore the rhythm, avoid fast and neglect stable; and hope that the development of China’s LED industry as a precondition to the industrial development of the health and avoid the “volume” instead of “power”; hope that the development of China’s LED lighting industry is not C2C (Copy to China). Therefore, it is necessary to select the appropriate policy focus, and promote the healthy and orderly development of the LED lighting industry.

Foster and development LED lighting industry needs to open up new ideas

First, to enhance the level of industrial technology and the ability to innovate, improve industrial competitiveness.

First, it is necessary to overcome the current departments dispersed, repeated investment, to strengthen the integration of resources, and to improve the level of research and development of technology. We must strengthen the resources of the top-level design and co-ordinate the arrangements, focusing on the integration of resources, optimizing the allocation of industry resources. Relying on the initiative of the key areas to set up a joint innovation center, further innovation and resource aggregation, innovation sharing, strengthen industry standards on the basis of enhanced innovation capability of the industry as a whole, the right to speak and foreign patent negotiations.

Guide and support with the relevant technical background, leading enterprises as the main body, strengthen contains epitaxy, chip encapsulation, LED lighting industry application products, as well as supporting materials, equipment and other key links, key components and key generic technologies and major technical research products, and strive in some key areas of major technological breakthroughs. Meanwhile, tracking the developments of the third generation of wide band-gap semiconductor technology, choosing the right time, the next generation of advanced technology projects proactively arranged for the first to gain a leading edge in the new round of technological competition.

To foster and develop LED lighting industry needs to open up new ideas

Second, the emphasis on the research joint venture, to promote collaborative innovation. LED lighting involves wide technical disciplines, such as the LED chip, the substrate material, packaging, and its circuit-driven secondary optical design which covers semiconductor materials, microelectronic technology, computer-aided design, optical, electrical, thermal. The policy must be to promote the well-known institutions, research institutions, the core enterprise work closely together in order to achieve the joint research, to promote the division of labor between the various disciplines, mutual synergy of the team of professionals, and effectively overcome limited resources. To foster and develop LED lighting industry needs to open up new ideas Third, great importance to lead the market demand for innovative. The formation of the core competencies of the developed countries and the giants can not take the short term through the purchase of the patent, acquisition of foreign companies that will be able to achieve. Meanwhile, since 2010, the global LED industry has formed a 1:4:9 proportion of the scale in the middle and lower  areas, while the downstream applications market has accounted for 52% of the profits of the industry chain, so it changed the original downstream industry chain pattern of 3:7. It shows LED Projects  that downstream applications market continues to expand, the LED industry application link in the value of space also is expected to further expand. Therefore, policies should also focus on encouraging enterprises to strengthen understanding of the market to get rid of the phenomenon of product homogeneity. Facing different regions and countries, the application requirements of different industries, to grasp various development opportunities, product cost advantage to win the market and drive enhancement of technical capabilities. Fourth, to further improve and implement the relevant policies of the first sets of “affirmative, to implement supportive policies for the key equipment. On the one hand, to strengthen the transparency of the policy, so that enterprises and users understand the full range of policy; On the other hand, to agree with the authorized user participation and interaction in innovation activities, to establish the first sets of first use of domestically sets of risk compensation mechanism. In view of the epitaxy, chip manufacturers need to experience the installation and testing of the MOCVD equipment and related peripherals, device parameters process, set MOCVD, trial production and gradually improve product yield until stable, and finally achieve production gradually increased to process design capacity.

LED tube china will become mainstream demand in the next two years

The same integrated high voltage MOSFET product family for non-dimming SSL21081 (A) / 83 (A), with high integration, fewer external components requires only 14, so the overall cost is lower, due to the integrated MOSFET, efficiency are more than 95%. However, this scenario PF can only do greater than 0.7. “SSL21081 (A) / 83 (A) can achieve 5% current accuracy control of output and 95% efficiency, fully protective function and built-in flexible and reliable features ensure the lowest cost of system components by the user of the Asia welcomes, which will be the flagship product in the next two years. ” He explained, Not all IC companies can put high-voltage MOSFET integrated into the controller, NXP high-voltage insulated SOI process can achieve good heat dissipation, which integrated high voltage MOSFET to achieve high efficiency lighting, integrated 750V for some MOSFET, NXP integrate only to 600V MOSFETs, Wang Yongbin explain, from a look at the current and present, the integrated 600VMOSFET is enough, an increase is a waste and cost.”

LED lamp china

And for the next two years, it will become the mainstream of the high-power LED tube china lighting market. NXP severely launched the SSL4120, which is an integrated power factor correction (PFC) Green Chip. Half-bridge resonant controller can support up to 400W of high power LED tube china application, which currently in volume production, the sample is also forth coming. The SSL4120 completely support mains applications, to support the efficient start directly from the rectified universal mains voltage range of 90-305 volts. In addition, it supports less than 10% of the low total harmonic distortion (THD), higher than the 0.97 high power factor (PF) and the typical PFC 380 kHz frequency, to meet and exceed the traditional requirements of high-power LED lighting applications. SSL4120 can be widely used in high-power LED Tubes applications, such as office lighting, shopping malls lighting, high-bay and low bay lighting, parking lot lighting, square lighting and street lighting.

Finally, when talked about some lighting manufacturers who are making their own vertical integration of R & D-driven IC / components trend, Wang Yongbin think that this is just a temporary phenomenon, and will not become mainstream. Lighting company that need to do the electronic part is still difficult, still specialization, so in the future, it will drive apart and be independent. “His personal view.

LED fluorescent tube replacement replaced era

In the promotion of the process of LED, whether people have thought, everything has two sides, LED enjoys a long life, how long it will be expired for our production cycle, the light bulb is an example. The LED energy, will not have enough power. LED price is expensive, but whether if they are in good quality. We always think the opportunity at present, not to be missed, but when thousands of businesses with the single-log bridge, whether you were ready.
Dealers will retail LED fluorescent tube replacement personalization: 1, there will be a number of packaging enterprises will be out of the stage of history; 2, there will be at least 30 LED new brands systematic market development; 3, industry chain will be the first round of restructuring; 4, the traditional lighting engineering products ,three line brands will die a batch; 5, It will produce new operation mode; 6, there may be individual jump off building, flight business owners.

LED fluorescent tube replacement replaced era

7, where LED prices approaching all the traditional lighting products market segmentation, the stock market ( alternative ) were narrowed; 8, to further promote the individual retail business with the rapid development of LED fluorescent tube replacement products; 9, have listed LED company will appear to withdraw from the market, will also add several LED fluorescent tube replacement enterprises; 10, there will be some traditional lighting two or three line brand fast transition.

3 questions: 1, the product life cycle, the essence is still the technology maturity, its production, sales and cash conversion cycle will have an impact, dynamic will naturally form management law. 2, the power sector is a country name, state name is the political and administrative dominant, red head file on their work. 3, the up-link and down-link technology price is not contradictory, the scale will dilute the cost and will naturally reduce the sales cost.

replacement time, is still a vassal contend for hegemony, the traditional brand enterprises the odds are high, the final one apple, to be sure LED High Bay will ecology lighting giant enterprises; replacement period, in the circulation of products, traditional enterprises still have chance, but in the lighting innovation to expand the field, emerging LED enterprises will be the protagonist; can predict the era of the LED pure manufacturing enterprises, electronic accessories enterprises will be struggling, foundry, mergers and acquisitions.

LED fluorescent replacement era

Moreover, 16, after the completion of each level, the power class of led will be the carrier, and will be the power of displacement for led business, many areas of which the place visited a few years barren. On the pattern of LED is also very bad! 17, there will be a number of powerful led enterprise and its affiliates enterprises, l 18, the predators to kill in Taiwan. LED just LED fluorescent replacement.

LED fluorescent replacement era

We just wanted to live, one, packaging enterprises take the lead into the merger, acquisition, closed down the historical spring tide. Two, oblong, Wanrun, ground, country star, Hongli, on behalf of the new forces, with the capital of force on the market to launch a new round of shock. In three, the Department of Taiwan still indulge in the back light, lighting attempt nothing and accomplish nothing. In four, huge liar enterprises start current. In five, China government lost, transfusion around the “fool”, behind the shadow of private enterprises. Six, to prevent earth ground, Dehaona order velocity. In seven, the vitality, the channel appear united outwardly but divided at heart, such as a Titan from G, leadership rendered ineffectual by recalcitrant subordinates. In eight, around the dealer is still have a blurred vision, in succession from town to purchase parts to assemble their own, local OEM, spot sales, and we look forward to the new brand was born. In nine, the old town as the world’s largest lighting industry base position still can maintain ten years.

Shenzhen enterprises in the taste of domestic after suffering, is plunged into the trade and do not look back. In ten, EMC models after years of operation, price, energy level were unprecedented challenge, market gradually being abandoned. In eleven, OLED and even PLED has been put on the schedule, electrode-less lamp still have the market, have enemies in front and rear LED. In twelve, LED fluorescent replacement link without support package, package form began to emerge, natural light, replacing the yellow light of low color temperature white extraordinarily popular in market. Infrared emission tube 850NM recession.

In thirteen, combined with China’s current situation of natural resources of labor, recruitment difficulties, as well as the Chinese characteristic owner control cost advantages, professional engaged in LED Tube Lights assembly processing size of the factory there are living space as in the past, focusing on brand, channel lighting company began. Fourteen, there are more than 10 years of China City, three lines brand is really not that easy to fall, facts prove that can always find the living space. In fifteen, channel pattern, business pattern, the countryside surrounds the city mode, market segmentation model, foreign trade … … China various marketing elite have for LED fluorescent replacement sales give advice and suggestions. For their own development of enterprise is the best mode.

The second chapter: Jiangxi LED industry development situation analysis in 2012

LED product development, Nanchang University stands forefront

It is understood that, as approved by the Ministry of Science and Technology, National Engineering Center of silicon semiconductor lighting Nanchang University, Ministry of Education, Luminescent Materials and Devices, Engineering Research Center, the National Development and Reform Commission approved the nation’s first national local solid-state light source the Joint Engineering Center, as well as the Ministry of Education approved the establishment of the National Higher Education Engineering Research Center, the first light-emitting materials, building open and public technology platform, LED industrial generic technology research and development, apply for a patent, and to authorize the use Nanchang carry LED industry investment, the LED enterprise technological progress, product upgrade support.

Jiangxi LED industry development situation analysis in 2012

In addition, in order to fully reflect the superiority of energy-saving LED lighting products and product and product application of diversity, Nanchang City Road, landmark buildings, tunnels, railway stations, stadiums, squares and other public places use the LED lighting products separately.

Nanchang force to hurry form a complete industrial chain in Jiangxi LED Street Lights.

According to the understanding, Jiangxi province plan to start the construction of an annual output of 4000000 blue DVD project next year, the Large power lighting device project, long-lived LED street lamp power supply project, and annual output of 20000 square meters of high-definition. They started construction Red LED chip scale production project from 2010.

Complying with this photograph, in the industrial layout, Jiangxi province will be planning to form LED industrial spatial development pattern of “one center, two fulcrum, and multidimensional diffusion.” That is to regard Jinsha River LED Industry Park as the core, Photoelectric and LIAN as the fulcrum, with capital attraction, development and supporting industry diffusion.

Jinsha Riveer Venture investment fund company general manager Pan Xiaofeng said: “the Jinsha River investment funds favors highly to the LED products, so they plans to make Jiangxi as the scale of the production base, and invests 50 million USD dollars to establish the LED Industrial Park.

Nanchang High-tech Zone Management Committee responsible person said: “in order to make Jiangxi Province LED industry formed a complete industrial chain as soon as possible, So Nanchang High-tech Zone will actively do service work for LED chip industry, packaging industry, industrial application, and related industries.

Chapter 2: Shenzhen big world debt of nearly 7 million, LED lighting suppliers petition to the government

Subsequently, reporters rushed to the Big world photoelectric science and technology park to see, because the LED lights supplier is out of stock, the company also has been discontinued. In addition to some of the staff who receives the suppliers and customer, the general staff has not been to work for a long.

Reporter has seen from Optoelectronic Technology Park, in addition to some of the Dunning suppliers and expediting Contractors, and the vaguely Several workshop responsible for the product shipments staff, as well as the operational departments of several salesman, there are basically no other company’ s employees. Large horizons business department staff told reporters that the office staff is scarce, because the company in layoffs. But exactly when to start layoffs, and cut how many staff, the above-mentioned officer said they does not know LED lights supplier.

LED lighting

Agreement on gambling

January 27, 2011, Security Technology (China) Co., Ltd. invested 16.1 million yuan, and the acquisition of 70% of the shares of large horizons. Reporter from the Shenzhen Trade and Industry Bureau website inquiries that the large field of vision at the end of 2011, after two equity change, the controlling shareholder of the Company become a Security Technology (China LED Tube Light ) Co., Ltd., chairman of coating the investment company and under the name of the country itself – in constant exchange Chi Shenzhen Investment Co. company.

“CSST need to find a company to meet the current hot market concept.” Insiders said. On September 17, 2011, the listed six of CSST privatized successfully from the United States to withdraw from the market. In the deli-sting after more than a year, once aboard the “security aircraft carrier seems to be gradually disappearing.

Since then, the message that CSST will spin off its four subsidiaries spread somewhere. In its wisdom, the security, fire protection, energy saving, investment and financing four subsidiaries will be listed in 3-5 years.

In 2011, a large field of vision is in a phase of rapid development, but it was due to the project-based, coupled with back longer repayment period, the company has been caught in a shortage of funds bitter. While the general manager Liu, is also expected to achieve the company’s rapid growth through capital operation.

“With CSST bet, for large horizons, it means a stroke for life and death.” An industry source said, if it cannot reach performance requirements, it means that after two years, 30% of the shares of the company remain CSST full acquisition.

Difficult to build LED lighting industry brand by provoking a price war

At present, there are too many LED Flood Light business in the market. Some enterprises provoke a price war. They want to eliminate opponents beach landing successfully, the more representative is Linsen. The 3W bulb in Wood of Linsen sells RMB8 to dealer, dealer sales prices in the terminal is about 14 yuan, Linsen 3W Bulb price is already very close to the market price of energy-saving lamps 5W. So it pose a threat to 5W energy saving lamps.

Difficult to build LED lighting industry brand by provoking a price war

Terminal markets around the lamp distributors snatch war intensified. Lighting rectangular send panels to pry open the the dealer door, as long as the dealer is willing to sale rectangular lighting products, they will send display panels, get ready template dealers, and do not need to stock.

Rectangular lighting rely on in this way to rapid distribute of the national market, which is currently the most market strategy that LED companies take. In the entire terminal market environment that is uncertain cases, the dealer did not dare pressure inventory, and LED lighting industry companies take such a channel layout mode, many lamps dealers are very happy to accept, but this model requires companies to have a strong logistics and distribution capabilities.

Although most of the LED lighting business layout stage of the terminal market operation is successful, such as rectangular lighting, Linsen rely on cheap Bulb to occupy the terminal market share, in order to establish a brand in the minds of consumers, and then through the LED bulb entered the public-vision, but this strategy mode is to take the old route of the traditional lighting companies.

Previously, Op ceiling lamp by defining NVC defined lamp cup and transformers, three male by defining the ballast to enter the public view. And the fluorescent tube T8 lamp is actually defined by Foshan lighting, Philips lighting companies. From the law of traditional LED lighting industry development in the next 1-2 years, there will be LED lighting companies or traditional lighting companies to define a field of LED product category LED lighting, which began to spread.

There is no doubt that the rectangular lighting, Linsen want to establish Bulb brand to enter the public view. But this method of maximizing depress their profits, and try to open up a reseller channel still need to see whether it is suitable the current business environment or not.