作者：Blade

LED lighting industry and enterprises are facing four major problems(the following)

3. The price war. Chip technology improvement, raw material
overcapacity etc caused LED lighting products in LED lighting industry, price reduction that is the development trend of the industry.But there are many businesses of fish in troubled waters on the market. Shoddy,counterfeiting and other acts of “LED” under the banner of “cheap banner hanging sheep’s head to sell the dog to hurt consumers’ Heart, also caused the to unfair competition of industry. The true price war is bound to dampen consumer confidence to new thing.The lighting companies how to reshape consumer confidence, to create a cost-effective product. The highlight of lighting companies is how to carry out publicity and channel activity.

LED lighting industry and enterprises are facing four major problems(the following)

4. Quality problems.Quality and Technical Supervision in the Guangdong
Province inspect to LED lighting products sampling, inspected a total
of 23 batches about the LED Panel Light products of production self-ballasted Guangzhou, Shenzhen, Zhuhai, Foshan, Zhongshan, Huizhou, Dongguan etc 21 enterprises in the seven cities In September.17 batches failed inspection,and pass rate is less than 30%. Even some of the better-known brand products also fail. Although LED lighting has a long lifespan, good light effect. Yet it is on the base of good raw materials and seal technology only. The quality of products
manufactured by the corporate R & D technology, seal technology,
Radiating technology whether can meet the requirements described. Of course, prefer the original spending habits. Homogenization of LED lighting industry Products Inquiries lighting companies how to market segments to create a distinctive lighting products is the first rule of the lighting business innovation.

Some relative experts said, the high price is drag for LED lights in sales, but the popularity of LED lamps among is also a big reason. While the domestic market is relatively immature, so the key in competition ability of the product is from enterprise’s price, public relations ability and interpersonal relationship.

To sum up: the battle for the LED lighting industry and market has been opened, but the pain of transition, homogenization, price, quality still are the problems facing the lighting company. In the face of numerous enterprise competition, to formulate product strategy, brand positioning, and improving the technology is the enterprise core shaft.

LED lighting industry and enterprises are facing four major problems

Recently, LED lighting companies around start to be “fresh”, swept away the haze of the LED business closures due to overcapacity and other reasons.Kwok-sing Lighting first Operations Center located in Changzhou. Shenzhen Green Semiconductor Lighting Co., Ltd. Launched the first high-end LED lighting stores.Three male Aurora , co-sponsored the first domestic retail energy-efficient lighting project research,the traditional lighting companies the NVC lighting began to invest heavily in LED lighting products…Visibly under in national subsidies for local policies “booster” ,lighting companies around start to show the “Sword”. LED lighting products, channels battle pull the prelude. In the face of government and enterprises to carry out LED lighting industry in full swing, and lighting companies enter the transition of LED lighting industry and the traditional lighting companies .After experiencing a heat development, cold encounter, price surges, how to adjust their own goals and product strategic positioning, still face the inquiries of four problem.

LED lighting industry and enterprises are facing four major problems

1, the pain of traditional lighting business transformation. Face national local government  “Drastic” for promotion and  popularization LED lights.Led light “were praised”, consumers face a new thing, dare not to rush to accept the situation. “Contradictions” in advance of the traditional lighting companies, both want to seize “opportunities”, they need to rely on traditional lighting business as the support. It is an example of the traditional lighting companies NVC Lighting difficult transition, experienced senior unrest, strike of the underlying and channel division, are still in the run-in period. Although  the three executives unanimously united force in the development of LED lighting, However, the road ahead will be long ,come the bottom search . Therefore, the traditional lighting companies how to balance traditional lighting and LLED lighting industry the Road of “Shou and attack , ” how to better seize market opportunities, to play the channel edge.Looking for the LED Panel Light successful transformation is one of the  issues traditional lighting companies need to ponder.

2. LED lighting products homogenization of Shameless. LED lighting in addition to energy saving and environmental protection low carbon light efficiency and long life and goods can better achieve intelligent lighting system intelligent control, sensing dimming technology, first lamps designed light source. However, the lack of innovation in LED lighting products and traditional lighting products change, lighting design homogenization, consumers do not discern the difference between the light source and, faced with the same lighting.

The LED lighting industry in Tibet

This year is the Tibet area to carry out LED lighting industry and LED lamp promotion. The relevant departments plan to promote the use of 600000 LED lamps during the year, and use 3.5 hours of the day, day and day up to save 100000 kwh electricity, which is equivalent to compensate for the reservoir region of the 1/4 to use electric breach, it will greatly ease the tight power supply situation in Tibet area.

The LED lighting industry in Tibet

The solar energy at here is very rich, but summer power is more abundant, and it don’t need other inputs, so there are a lot of people using electricity, LED lamp  in LED lighting industry is not only for the country to carry out energy saving, but also building green environmental protection social call response and support, it is help to improve the local farming herdsman masses lighting environment and quality of life measures.

Tibet, along with the most abundant solar energy resources, ranking the forefront of geothermal and wind resource, in the development of green energy, it has the advantage to be richly endowed by nature, so it develops very fast in recent years. Combining green energy with green lighting, it will make the local sustainable development go on a harmony road. These LED lamps will further promote the Tibet area residents to eliminate high energy-consuming lighting products, and reduce carbon dioxide emissions and accelerate the pace of comprehensive protect environment.

On July, Tibet area received a peak year using electricity, daily consumption of a gap of nearly 400000 kilowatt hour. Hope green can convert to bright green, in order to save energy, reduce emissions of pollutants to Tibet, for the masses to bring energy saving and environmental protection green life.

Although people know that using ” LED ” is cheap, but should pay large sums of money to buy lamps. Lhasa city resident Yangjin said: ” those of us ordinary people and Agricultural Pastoral masses, generally can only afford a few yuan traditional lighting, other a few yuan hundreds of yuan of products, looks good, but it has the condition to use, just don’t come up with the money. ” Located in Lhasa City, Lin Kuo North Road Lighting outlets boss Liu Yincai says.

The expert points out, Tibet LED lighting industry use a vast market, mass people looks forward to research units to develop more economical and affordable products. These products are not only applied to the life, but also to the social production. It also brings convenience and efficiency, so that the LED Panel Light of Tibet resource change into economic advantage.

Global LED plant factory lighting output value of the annual growth rate

The global warming problem become more and more serious, the food shortage problem is worsening, therefore the LED lights source used in plant food cultivation, establish ” plant ” as a trend, photoelectric Association industry analysis, LED plant factory lighting year GDP growth rate reached 62%, the factory include billion LED Panel Light ( 2393-TW), the new century (3383-TW), crystal ( 2448-TW ), round (3061-TW) are cut into the different fields of plant lighting field, however, due to Taiwan agriculture development have a certain foundation, in addition, with the domestic market is small, the Taiwan plant factory development limited, so we advice toward production of high type crop, to improve plant lighting industry competitiveness.

Global LED plant factory lighting output value of the annual growth rate

Plant factory is fully enclosed, with artificial controlled illumination, temperature, humidity to cultivated crops, in addition to reduce water loss, but also through artificial LED lighting and air conditioning energy saving. Right now, Japan is actively involved in lighting factory development, according to statistics, up to the end of March 2011, the Japanese half artificial lighting factory have reached 16 department, the completely illuminated with 64 office.

Photoelectric Association industry analysis teachers pointed out, LED agriculture lighting has obvious energy saving effect, according to statistics, in the fluorescent lamp plant seedling plant, lighting energy consumption up to 82%, but if LED is used to replace traditional lighting that can reduce the energy consumption; the domestic factory lighting also enter the plant lighting applications, such as lighting in 2011, and Philips, Japan’s Mitsubishi Chemical and other international companies, LED plant lighting signed a strategic cooperation agreement to study the common development of special LED lighting application products together.

But at the minimum request of Taiwan’s domestic market, it is not good for the development of  adverse bio-tech, and in addition to increase agricultural biotechnology R & D and production management code is not perfect, and the investment of Taiwan biotechnology medical and agricultural research and development human funds is low, so it made Taiwan plant lighting market and failed to have substantially leap, Fan Huairen had a proposal that except government actively fostering, our domestic should use the original advantages plus the location of southeast of the transport hub advantages to develop usury based products, including vegetables, orchids, medicinal herbs and other products, and get into the mainland market, at the same time with semiconductor technology, and to accelerate, improve production process.

Exhibitors are not joining in for fun, led industry exhibition have more doorways

One, choose the exhibition : for enterprises, to choose the exhibition is very important, every year around the world, there are held numerous LED exhibition and all are not suitable for every LED lights enterprises, enterprises need according to the exhibition theme, character, regional consumption characteristics and visitor groups to choose the exhibition. For example, LED upstream nature of the show, LED industry downstream enterprises is not suitable for participation; and the type of foreign trade development of China’s domestic market and there is no plan LED enterprises are not suitable for participation in the Mainland Small exhibitions.

Exhibitors are not joining in for fun, led industry exhibition have more doorways

Two, select booth: Exhibition Hall location choice for participating enterprises also appears very important. First of all, the entire exhibition person flow is different, enterprise needs to choose a large flow of people; in fact, the quality of the participating enterprises booth around is also very important, if periphery is large LED industry companies, it will be attracted a large number of visitors, and it can drive around person flow, it also can be enhanced to some extent the whole image of enterprise.

Three, exhibition hall design: The design of the pavilion is a negligible factor, because it is the first impression that will attract customers came to visit, but not because the bigger, exhibition hall is,  the better, it will be. Companies need a reasonable choice of the size of the booth according to their actual situation. At the show site, many pavilions shouted in appearance, coming and going, the design of the pavilion can provide as much as possible to see the products and to give guests a comfortable visit just like the urge to go in and have a look, including the appearance of the pavilion is novel, which can provide the design of the environment; the inside design of pavilion can decide the length of time that visitors stay in the exhibition.

Four, Basic information: Exhibitor information need to prepare complete and sufficient, including sales staff business cards, product catalogs, led street light company Profile, bags, gifts and so on. The preparation of these things is not possible, for example, do the high-end market, hungry-issuance of materials is quite reasonable.

Using LED light, aircraft can also access to phone call

LED lighting can not only enlightening, but also surf the Internet! On the air flight, using LED Internet, phone, will not endanger the safety of aircraft. October 18, Guangdong Province, the LED theme park “was officially opened in Guangdong Science Center Park, which is the first domestic LED lights theme park, vice governor of Guangdong Province, Chen Yin attended the launching ceremony and delivered a speech.

Using LED light, aircraft can also access to phone call

What is LED? and what is the advantage of LED? what does Guangdong LED industry doing? The purpose of the theme park is to answer these three questions.

At present, on the flight, we must turn off the phone, and also can not access to Internet. But if we install a LED light on top of security in an airplane seat, and  also install the LED pulse signal receiving device on a computer or mobile phone,  we can surf the Internet, play cell phones, and it will not interfere with aircraft radar signal, also the safety of an aircraft unaffected.

The message says, the Civil Aviation Administration of China are planning phases in the civil aviation satellite communication device. ” Installation of satellite communication equipment, aircraft can through the LED light optical communication link network.

In this exhibit, the most popular is the ” LED hologram ” and rgb led mood light, people, standing in front of the screen, turning a large cube, can be appeared small waist on the screen , Guangdong Science Center, a holographic image of city square.

China Civil Aviation Bureau asked the airlines in the first stage in 2013, according to the company’s fleet of the actual situation, to achieve 20% aircraft with satellite communication ability; in 2014 January, all the introduction of the new aircraft should have the ability of satellite communication; at the end of 2014, the total fleet of 45% aircraft should have the ability of satellite communication; at the end of 2015, the total fleet of 70% aircraft should have the ability of satellite communication.

According to the Chinese Civil Aviation Bureau statistics, at present our country already had a few on international routes and in the southwest plateau operation of aircraft equipped with LED light and data link communication, while the vast majority of domestic routes in the operation of the aircraft, which is equipped with data link communication system and communication, China aircraft only high frequency communication.

The LED lighting promotion of the “user experience” are “out of the industry, and to the general public”

At first glance, “LED”, outsiders think it of more science and technology, and classified as a serious academic areas. However, the development of the LED lights will eventually move towards a civilian, and to become part of people’s daily lives,. In many cases, we advocate LED applications to be people-oriented, but if the people are ignorant of the led lighting market growth, so where does “people-oriented”. At present, phone focus on user experience, furniture focus on user experience, and even a small flapper should focus on the user experience. How  about the era of LED lighting, How can we not focus on “user experience”?

The LED lighting promotion of the "user experience" are "out of the industry, and to the general public"

I believe that the “user experience, people-oriented “is perhaps the museum experience with the original target. Right now, the LED industry promotion, more government-led policy down, you must perform, as it is for the future of LED industry which has a broad space for development. However, in the promotion of the process, the drawbacks appeared in just to push blindly, it never starts from the feelings of people; In fact, many laymen LED lighting understanding merely recognize stage, they also need time to accept and use.

The development of the industry is not “behind closed doors, the LED promotion can not be limited. It can be said that the construction and opening of the Museum of the LED theme park experience, is the big progress for LED promotion, and it is for the general public to provide a platform to try for themselves, recognizing the LED and understanding of LED lighting application, which is diversified.

Mercury consumption for energy-saving lamps in China is about 20 tons / year, 1 mg of mercury into the ground will result in 360 tons of water and soil pollution around, these data are not new, but it is the electric light that facing with the objective facts. As the world’s largest mercury production, use and emissions country, China has become the world’s most polluted mercury region. But now in mercury pollution prevention and control work, but weak in basic research, the lack of economic feasibility of alternatives and mitigation technologies and many other issues.

Risk and confusion of the transformation of traditional whole home lights

The traditional home furnishing lighting transition to LED lights overall home furnishing lights, for many behind the enterprise, it is a turning point. as the prince, rise in the official world. A man touched down and a person out, there are some frustration. But then how to speed up at the man who are ahead of you, and let others no way to go? This is a technical question, it’s hardness and opportunities accounted for each half. ” Hardness” that everybody knows, the ” opportunity ” what specific things it means to? It is like that the ” crisis ” of the word to confirm all two dismantling, see — a “crisis ” machine ” moderate views.

Risk and confusion of the transformation of traditional whole home lights

I believe that this view is obsolete but it is not out of date or distortion. We can take F1 as an example to illustrate, the transition is in fact equivalent after turning bit of a racing, the knowledgeable people may know, before turning the corner, the riders are in good advance preparation. Good practice to turn a corner the tactical, car ass beautiful drift master brake of the car to cross the other side, it is followed by riders to get rid of the front driver’s Anti-win magic weapon. This is also called the “machine”; but at the same time due to the high speed on the F1 circuit, the steering is often overturned on an unexpected high incidence, while playing drift accidentally drifted into heaven. This is the so-called “crisis”.

In the circumstances of this crisis and opportunities, part of the the traditional overall home lighting brand for whether the overall transformation to LED home lighting, or how long to transformation are still doubts about the overall LED home lights. Research and development of technology, personnel, large-scale production capacity, upgrade management systems, home lighting innovative channels, after-sales service system matches on LED home lighting needs development? Offensive rush LED yellow led lights field is equivalent to a blind bend-bit accelerated ahead, only hard power with soft power and timing, it can avoid technical drift drift to go to heaven, and the future of the enterprise is ruined in an idea impulse.

Standardization advance of LED industry

The standardization problem has always been the focus of the LED industry. In many complain the LED industry standard, at the time, many regional standard comes on stage in succession, technical specification for continuous releases, so there are so much to know what shall prevail; in many people called for the LED industry should establish national standards at the same time, the establishment of the standard time is really conducive to the rapid development of LED lights industry and the question sound is ceaseless amplification. There is no standard, the LED industry healthy and orderly development is difficult to ensure, with standard, or with restrict the development of LED industry. so about Standard problem, how to solve?

Standardization advance of LED industry

1, lack of standard
LED industry have different standard at present, no matter from central to local. Because of the lack of unified standard, many enterprises do not know the exact standards. Enterprise should take the standard according to the different requirements of the technical for rectification and also satisfy the stability requirement. It’s more difficult for enterprise to do business so it disturb the market . The relevant departments should not only coordinate the standard but also should strengthen standards enforcement.

2, low standard and limitation in representing
At present, either the national standards or local standards, its representation is very limited, and there are many error. As for the formulation of standards , a few enterprises base on their technical status of implementation Therefore enterprises participating in the standard setting process became more representative. In addition, domestic technology is not so good and a limited standard. We should propose foreign firms enter into this standard, and it also can deepen the understanding of foreign technology.

3, the formulation of national standards should not be too fast, which should be simple but not detailed
LED technology level and product performance increases too fast , which cause the standard lag behind the industrial development, thereby constraining the development of the industry. Suggestions for the development of standards should not be detailed, which should be more qualitative description and less quantitative standard. The concerned departments should be standardized and should not just propose these problems directly.

4, construction of public testing or monitoring platform
LED industry lack of market dominant under the governmental dominant period which will have much adverse influence to the development. It is suggested building a public platform for detecting or monitoring, regular domestic LED lighting products such as  streetlights for the authority released. Let people judge this product.

led industrial base policy integration is increasing and grasp business opportunities

In early 2009, town Party Secretary Wu Runfu when accepted the media interview said: ” at present, my town enterprise development has entered a new stage, but as a result of the small rich Ann smallholder consciousness and market competition, especially in the current financial tsunami caused by the operation difficulty greatness and other factors, some enterprises run the two times to do pioneering work, continuous innovation enthusiasm is increasingly thin. Therefore, I hope all the led industrial lights in led lights and people who are facing difficulties, can see more opportunities, and seize the opportunity to do pioneering work the two times, in the development of enterprises, they will continue to become bigger and stronger, a new generation of young people should actively do pioneering work. ”

led industrial base policy integration is increasing and grasp business opportunities

In order to create a good business environment, Ancient town this year invested about 5000000 yuan to support incentives brand and innovation of science and technology. At the same time, in order to accelerate town industry, it has characteristics of “the small and medium-sized enterprise incubator (Business Service Center ) ” construction, publish favourable policy, the policy innovation, management innovation and service innovation, form a complete facilities, and improve the function of business incubator, the ancient town of two business to create the ” talent — technology — environment ” the Trinity good business conditions, cultivating strong town innovation culture atmosphere.

Enterprises to grasp business opportunities from policy integration

“The policy of resource integration for enterprises is very important, because some enterprises are unable to understand and grasp the development direction of national policies, they are not clear state in advocating for what? In opposition to what? Or a region is to carry out what kind of led industrial policy, corporate are wrongly thinking that has nothing to do with, thus losing the opportunity to meet the eye everywhere, even death. ” Industry expert Yao Xiaohong on whether the enterprise reasonable policy resource integration and the importance of evaluation to.

It is true that the policy of enterprise resource integration relates to the enterprise’s development direction and the future way of policy, enterprise resource integration is the actor to play the understanding, if an enterprise does not know what the government is doing, and does not know the director wants to do, actor ‘s bounce, random play, it only go to die.