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Zhongshan East Road in Nanjing newly installed landscape lights that all use green led lights

The Science Association Annual Meeting in Nanjing in 22th 2009 “on the the venue of LED technology development and application” Nanjing Illuminating Engineering Society said, with technology development, LED (light-emitting diode (LED) lighting) lighting will is the trend of the times by is used as a lights,but due to the relatively high prices, is still a long way to go in the future.

replace traditional street lights within 5-10 years

Starting from 28th April this year, the Ministry of Science and Technology start a “Ten City, ten thousand” semiconductor lighting application engineering pilot launched in 21 cities in 16 provinces,municipalities directly under the Central Government. Green led lights in many cities have applications in the landscape, tunnel, street lamps. Nanjing has just completed Zhongshan East Road , all use LEDs too. Insiders predict: in the near future, Where there are light emitters will be LED to replace.

“For example the street lights, LED instead of the present traditional street lights, is a kind of trend, it is estimated that another 5 to 10 years can make .” Experts say, the street light is an important part of the lighting of the city lighting, and the traditional high pressure sodium lights often used high-voltage sodium lamps. The low efficiency shortcomings of the overall glazing caused a huge waste of energy. According to reports, high-voltage sodium lamps lighting lamps need the support of lighting. And because the high voltage sodium lamp light is irradiated to the surrounding
, about 40% of the light will be obscured by the lighting. The Green led lights don’t have diffuse of light .Light efficiency is higher 80% to 85% than high-voltage sodium lamps.Once measurements are done by someone.And it is significant energy saving effect of high-power LED street light.Instead of high-voltage sodium lamps can save more than 60% . The reporter also learned that currently in Luhe longchi Lake , the effect is very good about 100 LED street lights installed.

The genuine LED TV don’t appear on the market yet

The ultra-thin, energy-saving, colorful … Recently, major appliance brands have been pushing LED TV, claiming to be a new generation of high-definition television products. the venue LED technology development and application in Nanjing Science and Technology Annual Meeting of 22th 2009. According to reports, the real LED TVs use LED panel as a light-emitting unit with LED to display the color screen. Yang Haifeng said, the LED panel production technology is far from mature ,mainly the resolution isn’t enough. Household LED TV products is still in development and don’t appear on the market yet .

From the policy integration of lighting industry development trend

The formation of an industrial base can not be separated from government, industry, marketing, academia, research and the five elements, in fact, it is to represent the so-called official government policy support. Including why the officer is placed in the first place, because the officer is an industry director, officer can not form a mature industrial base.

Policy of integration of resources is the understanding and mastery of the led lights lighting industry theory. One of the elements of the “official” should be divided into government policy resources integration and enterprise integration policy resources in two parts. Which government integration policy resources, mainly for the introduction of a series of promotions and support policies, an industry toward prosperity, regional governments are more investment through preferential policies, gathered a group of enterprises, which formed an industrial base, and gradually to create a regional brand. Integration policy resources, mainly for the introduction of local government, industry and commerce, taxation, land, capital, incentives to support scientific and technological innovation, channel construction and even understanding and mastery of the accounts, children’s education and other preferential policies, including transportation, utilities also , the familiar and utilization of the industrial park, logistics support and other industrial environment.

At present, Through the policy resource integration, it just formed the town lighting industry base, but while it is through the integration, it formed a base in Fujian, Wuning, Sichuan Jiangxi sky Wanzhou, Nanhai Luo village and other places. NVC, opple, history of the Ford and a number of strength of enterprises by means of their keen grasp of policy, and form their own core competitiveness.

The five key points of policy resource integration

Both the local government and the production enterprises, in the policy resource integration, we should pay attention to five points, thus to achieve the twice result with half the effort.

Point: understand the industry development theory. Using theory to guide practice, first to seek. The government or enterprises for industrial development and theoretical understanding, to some extent, can help the more keen to find shortcuts, and to find the key to solve the problem, scientifically to do the preparation work.

Cross-sectoral integration of the lighting industry to develop new ideas

In August this year, Opple Vanke Vanke centralized procurement strategic partner agreement was formally signed. According to the agreement, China Vanke Op home lighting products in the fitting room estate. Vanke and Op position in the real estate industry and Lighting, the cooperation between the two is particularly noticeable in the lighting and the real estate industry.

Lighting is one of the necessities of the real estate renovation, due to the close relationship with the real estate industry, with the cooperation of the real estate business by the extra attention of the lighting business. In addition, consumers in the purchase of lighting industry led lights products, the vast majority also buy tiles, furniture, appliances, flooring products, these industries and enterprises have become lighting companies associated with enterprise resource integration. Can it bring considerable benefits associated with enterprise integration, and is also conducive to corporate branding.

The associated enterprise resource ample

Associated enterprises is that with using of the other channels, it can be able to bring their own direct or indirect sales enterprises.

Associated enterprise here does not mean that the lighting manufacturing industry chain upstream and downstream enterprises, but specifically refers to the relatively close to the channels in the sales of the lighting and consumers need to purchase and decoration products manufacturing enterprises. lighting industry, ceramics, furniture, appliances, air conditioning, flooring, fabric are interrelated enterprises. Real estate companies can purchase products directly, but also lighting and other enterprises associated enterprises.

Right now, the leading form of resource integration in the lighting industry city street light enterprises is: First, in cooperation with the real estate company and to supply products. Second, in cooperation with the relevant enterprises in terminal joint sales, such as furniture, household electrical appliance enterprises cooperation. Cooperation content: formed a strategic partnership with the real estate company, its products; cooperate with furniture, appliances and other enterprises to conduct joint sales terminal.

Help to improve brand awareness

Cooperation with well-known real estate companies will have a favorable impact for the brand awareness of the lighting business. While cooperation with associated enterprises in joint promotional activities, with the influence of the other brands, it also play the role to promote and improve the brand awareness of the lighting business.

How to choose the star as a spokesperson for lighting company

Now there are many companies in the name of the brand to benefit the “signs”. Election of some well-known film stars or beauty as their own company or product “Brand Ambassador” which is no longer a new. Brand Ambassador of goods gradually became popular after the reform and opening up, the Brand Ambassador had already broke into the market, and has become to distinguish mark of favorite products. The people who expressly dubbed the “image of the spokesperson” are many film stars, singers and other well-known figure on the social. This phenomenon are popular as early as in the garment industry, the cosmetics industry and the IT industry. However, some film stars as their brand ambassador in the lighting company, which can be said to be rising in a nearly two years.

In the increasingly fierce competition era, the brand is an increasingly important position in the eyes of some enterprise managers, Recently the brand’s development is very rapid. In just a few years, China has experienced from Hong Kong stars Mainland star international film star and then developed to please the celebrities are “escalating” recently, companies would like to invite former U.S. President grams Lydon to do the advertising operations of the golden Age of the brand Ambassador. Right now, some of the clothing brand competition increasingly intense, and this seems to give the impression that it is a contest of the image spokesperson, an extension of the brand awareness, it seems to rely on the visibility of the image spokesperson. Lighting class enterprise as well, and pay more attention to brand operation of the lighting company business and led lights business. They also requested a number of film and television celebrities as their Brand Ambassador. Generally, do the brand is doing some of the characteristics of its own characteristics. In fact, the key of all the problems does not lie in their own corporate spokesperson who will do, but that request what “endorsement” Brand Ambassador? This fact, it related to the structure of a brand strategy, the so-called brand strategy structure is an enterprise between each brand family. Therefore, enterprises cheer for their own to expand the brand according to their actual situation.

Product quality lighting improvement

When LED high light efficiency, long life, became the chase target of various enterprises, whether we ignore the original intention of LED as lighting, providing people with a healthy, comfortable quality lighting. LED as a strategic emerging industries is the main force of the inclusion of low-carbon energy saving, whether unknowingly that is mislead-ed by energy saving label. As lighting companies, face to select the energy efficiency and comfort of the human eye.The thing we should consider first is that ensure the quality of the lighting, which also is the “diamond” of LED opening up civil lighting market.

1, Emphasis on the light effect too much , ignore the quality lighting

LED lighting industry appear a trend or misleading to whole industry, emphasis on industry-wide optical efficiency and long lifespan too much. As lighting companies, we need to study lighting products itself that can meet the environmental lighting quality.Whether can to meet the comfort. In selection of energy-saving and eye protection, should first meet the eye protection. Under ensuring that the case of lighting quality and comfort and then talk about energy-saving ,rather than energy-saving first.

2, To adjust their thinking starting from the user

Proposed that lighting companies adjust their thinking and think about how to meet customer needs learning the traditional lighting from the user’s point of view,and then thinking the LED how to do , rather than to understand from the view of LED lighting , only thinking where you can exchange for LED lamps.

3, increased lighting quality and visual efficacy evaluation criteria

A lot of people stressed luminous efficiency and lifetime, the proposal whether can increase the evaluation of quality lighting and visual effects based on it.And then let owners or customers are able to see that the LED is not only energy saving, as well as a comfortable, healthy. Make user feel deeply the advantage of the LED.

4, the rational use of LED advantages
The biggest advantage of LED lighting products is lifespan, But limited by the performance limitations of technology products, LED lamps currently can not meet the lighting needs of all environmental spaces. To ensure rational use of its life.Under the environment places of using the light for a long time significant and energy saving to promote LED products.Environment places in a very short period, high lighting requirements are not suitable for the promotion of LED products.

The boom season of led lighting market and warm for inventory to run away

Inventory is the reason for some people running away with money.

Much more small business owners run away in the bad industry base. Chang Ling tells a reporter, lighting industry is weak in this year, most of LED lights enterprises will be more careful when they chose who should be cooperated. They are trying to consider the brand. Those people who run away is just they didn’t have much order, but they still place the order with other factory, so as to there are many inventory in stock. Due to the financial deflect, time for them pay salary and pay balance for the factory, they run away without telling their workers.

At present, boom season of led lighting market come again, it’s also the peak season for customer place order. Some related department from government place an close attention to they, as to they are afraid to run away this time.

That’s why Inventory became the only ” life-saving straw “.

Five major causes of falling sick from overwork

One of the biggest advantage of the industry cluster base is rich and complete industry chain resources, but it does not mean that the industry chain can consciously maintain a healthy and stable. If farming conditions deviate from this, it should be the “Autumn Harvest” season, but not the only brilliant gold and silver, it will also make the industry reshuffle funds strand breaks haze. According to the summary of the investigation by the reporter, the six etiology in Guzhen mature industry cluster base “overwork” and “on foot-shuffling” symptoms today:

A homogeneous enterprise are too dense

Industrial cluster effect for the production of similar or even the same product spring everywhere in enterprises, over-centralized, resulting in serious homogeneity, enterprises for the sake of accessing to low-cost, high profit at all costs. According to incomplete statistics, Zhongshan size led high beam lights lighting market business have over 2000, but really less than 10% of the brand awareness.

Access standards are not standardized

The government, At the same time, made a lot of mercenary, but only glimpse the opportunity to fish in troubled waters, plus the rent-seeking business prospered, the owners only see the immediate benefits, to reverse this trend “free enterprise” the “undocumented outlets quietly breeding.

The boom season of china LED and warm for inventory to run away

The lighting industry traditional cycle is not so good recently year. From the logistics transportation data can be seen, Zhongshan lighting industry of domestic total sales year-on-year decline nearly 30% in this year. Qin Yue logistics chairman Feng Jianzhong said to the reporter, he also reminded the industry reshuffle, enterprises should pay attention to capital chain and safety risk.

According to the reporters visited several professional lighting logistics transport company, the responsible person said: this new customers ( distributors and enterprise ) amount is increased, but the average customer is in decline.

An original in a new white led lighting enterprises to do marketing director said ” Even in the coastal areas, including Changzhou, Linyi, the wholesale distribution base,there didn’t have much opportunity in this as before. The terminal is lack of power, the order is not stabilized again, follow the trend of china led enterprises making it more difficult to do business in this line. “.
Reporters in Changzhou, Linyi and other research learned this from the Zhongshan Ancient Town, they would like to buy the led light from zhongshan directly and then assembly to OEM distribution dealers year-on-year increase locally. Thus, china LED light will become much more cheaper, so that’s the reason this industry become more and more hard than before.
” wholesale price of 3.8 rmb for 3 by 1 watt LED die-casting lamp, and wholesale price of 5.5 yuan for 3 times 1 watt bulbs ” This is the reporter visited the Zhongshan lighting street received some enterprise price leaflets on the visible content, which was crammed with more than 20 LED lights photos. The low price make people feel doubtful.

” Boom season is forthcoming, recently many china LED enterprises have benefit a lot from the led industry. Many people will come zhongshan for purchasing led light at this time of the year. But there are some enterprises have some bad thought. Crystal lighting chairman Chang Ling discloses to the reporter, some of the company and some people will run away once their customer placed the order with them, which cause great influence in this chain for a large number of enterprises and dealers of the capital chain.

500 million led lighting market scale needed R & D support

But we should also see that we have a big gap compared with enterprise innovation ability and multinational companies, most of the nearly 5000 LED lighting companies in China is still stuck at the level of small workshops and small factories, and the quality of product is uneven. New listing the six packaging applications enterprise R & D team for less than 200 multinational R & D personnel in more than 2,000 people.

Another lack of R & D investment and scattered upstream lack of core patents, more than 80 units of the “Eleventh Five-Year” period 103 topics to split 3.5 billion 863 plan research funding, while the multinationals annual R & D investment of 300 million. The rapid development of semiconductor lighting technology, product life cycles are very short, if a little slack on the technical innovation and product development, it will cause a widening gap with the international advanced level.

In response to these issues, the National Development and Reform Commission, Central Information Secretary, Deputy Director Xie pole made important instructions from a long-term development perspective: To clear positioning itself, the formation of a common technology platform, industry standard guide, three promote technology innovation and industrialization. In standards development, China has formulated and announced 12 GB and 10 line standard, National Semiconductor Lighting Project R & D and Industry Alliance, the CSA led the development of the test methods and technical specifications of the 10 applications.

China in the field of general lighting LED lighting market has been more applications, such as tunnel lighting, road lighting, airfield lighting and underground lighting, etc., also emerged in the application of a number of demonstration projects, such as the Great Hall of the semiconductor lighting energy saving project, the Potala Palace in Tibet semiconductor lighting energy-saving projects, the Water Cube and the Shanghai World Expo Pavilion LED lighting. But the general LED lighting market share is still small, the application is still in the early exploratory stage, large-scale promotion there is a long way to go, especially the need to solve the following problems:

(A) LED lights price is still high, although state financial subsidies, it’s difficult to achieve an acceptable level of most of the projects and the ordinary people. This requires technically further innovation and development, reduce costs, and develop a large-scale industrialization can low price products.

(B) the current semiconductor lighting product testing methods and standards development is lagging behind, far behind the technology and product replacement rate. This leads to the uneven quality of the products on the market, it difficult for users to identify the product is good or bad, the defective circulation market share is still relatively large, people have a poor understanding of LED lighting products.

(C) industrial resources are not centralized, the market is chaotic, disorderly, cheap malicious competition is widespread, affecting the long-term and orderly development of the whole industry.

(4) Social awareness is not part of the field of energy saving, energy-saving effect of cognitive semiconductor LED lighting market is not yet in place.

Domestic led industry grows well

China attaches great importance to the semiconductor lighting technology innovation and industrial development, and has introduced a series of related policies and plans. The semiconductor lighting in China’s seven strategic emerging industry is an important development. Ministry of national science and technology have plans in 973 and in 863, which will research and development support.

In 2009, the national development and Reform Commission and other 6 ministries jointly issued the ” semiconductor lighting development views “, The national development, Reform Commission, housing construction department and Department of transportation carried out joint application demonstration project of semiconductor lighting products in 2010. The state issued incandescent light route map in 2011. The State Council issued in August of this year ” energy-saving and emission reduction ” Twelfth Five-Year Plan ” ” point out the positive development of semiconductor lighting industry and accelerate the key equipments for semiconductor lighting, core material and the key common technology research and development. The Vice Premier Li Keqiang had a chance to make inspection for the led industry and china led flood lights in June 18, 2012.

At present, China’s semiconductor lighting industry has formed a relatively large industrial scale and a complete industrial chain which also has good industry foundation. Especially in recent years, China’s semiconductor lighting industry development grew very rapidly along with the international industry transfer to China,the domestic industry investment growth and the level of industrial technology of the rapid promotion. It already became the world fastest area, and preliminary already built relatively complete industrial chain.
According to the national semiconductor lighting project development and Industry Alliance ( CSA ) statistics, China’s semiconductor lighting industrial dimensions already achieved 156000000000 RMB in in 2011, which includes upstream epitaxial chip production value 650 billion, 2850 billion in output value and the middle package downstream application value of 1210 billion.
” Eleven five” period, China’s semiconductor lighting industry average annual growth rate reached nearly 35%, which is expected to make” 12th Five-Year Plan”, the industry average growth rate will exceed 30%, in 2015 the industry overall dimensions will achieve 5000 billion RMB in 2015.
Under the national policy support and market demand drive below, our country is preliminary already formed from upstream epitaxial material. The semiconductor lighting technology has been rapidly promoted, the key technology and international has to been narrow. led industry chip localization rate has reached 68% in 2011, and the industrialization of high power LED light efficiency reaches 120 lm/W. with independent intellectual property rights of the Si silicon power, LED optical efficiency become more than 100 lm/W; so does the UV semiconductor lighting R & D.

Market cultivation expansive approach for world of led (2)

4, To promote their products should according to the technical requirements of the market environment

Whether product performance can achieve environmental requirements or not, which is the most critical. In the design, marketing, we should consider the advantages of world of led package promotion and to promote their products according to the technical requirements of each market environment. If just for promotion and marketing, they will often have a negative impact after they run out of the lights, and realize it is not good as what you said, when they put something, after one or two years, it go die. At that time, he was taken for world of led attitude absolute boycott, the most typical example in this regard is the street light.

5, there is a need to study the market segments

Lighting enterprise scale, what would like to do much less likely to? This can be seen from the traditional lighting companies. Because the biggest problem of lighting products is to involve the design, it is not your standard products that will be able to sell a building as long as involved in the design, the size of the business you do not go, do not like home appliances. So do LED lighting, in particular, they need to study the market segments, For example, the emergence of this world of led, it gained a good application on the filed of travel, military, aerospace, airport every aspect of market segments in fact make it easier for you in this field to become the boss, do not necessarily have been a cook billion scale enterprises.

6, what kind of products are sold to what kind of market

If you want to have your Lamps to do well, the quality is very critical. Of course, price is one aspect. Try to do, can market is divided the lighting companies into two categories? one is the high-end market for high quality requirements, lighting can be done with the first-class brand chip, the product can be sold more expensive; the other is for the low-end market, it can be appropriate to reduce costs. Such sales, to let customers understand your product in the end belonging to which level, what kind of application environment. To a certain extent, it can be avoided the product prices disorderly competition.

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作者：Blade