作者：Blade

LED project lighting: a big cake waiting for share

The temptation of domestic LED project lighting is unbeatable. In the 2008 Olympics, LED lighting applications attracted people’s attention for the first time. More than 500,000 high-powered LED bulbs, 37,000 special sets for LED lamps, totally 50,000 square meters lighting area, the splendid Water Cube is a new miracle in the architecture history. LED lighting technology was also used in the opening ceremony, which gave the world a deep impression.

 

The temptation of domestic LED project lighting is unbeatable. In the 2008 Olympics, LED lighting applications attracted people’s attention for the first time.

 

Subsequently, in the 60th Anniversary Gala of the National Day, 4028 performers dressing with small LED lights in Tiananmen Square constituted the theme “Light Cube” performance. The colorful LED lighting effect reproduced the sutra in the Beijing Olympics.

 

In 2010 Shanghai World Expo, LED project lighting again became a focal point. That grand event became the world’s biggest LED show and the Expo site also became the world’s largest LED demonstration area at that moment. More than 2 million LED units were used on the one kilometer-long Expo axis. And about 1.03 billion LED chips were used within the entire Expo site. About 80% lighting sources in the venues are LED lamps.

 

In past few years, LED project lighting applications were not only used in large venues, but also in infrastructures and other municipal projects, such as rail ways, airports, subways, railway stations, tunnels, urban roads, even public gardens.

 

In early 2009, the State Ministry of Science and Technology launched the “Ten City, Thousands Lamps” semiconductor lighting program. This plan covered 21 large cities, including Beijing, Shanghai, Shenzhen, Wuhan, Nanjing, etc. Quickly, this program extended to 50 cities. By 2010, 21 pilot cities all started the LED street reconstruction works. Chongqing, Weifang, Dongguan, Baoding already had their LED street lighting standards. Especially in Weifang, the coverage rate of LED street lights has reached 84%. It is estimated that at the end of this year the entire city can realize a full coverage of LED street lighting applications.

 

LED project lighting applications also played an important role in landscape lighting. LED lamps has become the primary choice for government procurement in many areas, like city building lighting projects, landscape lighting projects, city square lighting projects. In large LED industrial bases, like Shenzhen, Xiamen, Ningbo, Tianjin, the traditional landscape lighting applications are replacing by LED landscape lighting applications. This process is accelerating. In Hefei, the coverage of landscape lighting LED lamps has reached up to 70%.

LED lighting applications will PK with energy-saving lamps in domestic lighting market

According to the recently issued “Notice of ban on the import and sale of general incandescent lamps” from NDRC, from 1st of October 2012, incandescent lamps will be gradually banned to import and sale depending on specific power consumption. It is estimated that by 2016, incandescent lamps will completely vanish from the stage of market. In the mean while, with the implement of various energy-saving policies from government, energy-saving lamps and LED lighting applications will vigorously developed in the near future. However, which one will occupy the lighting market and win the final battle? In this article, we will do some comparisons between these two types of lamps.

 

LED lighting applications will PK with energy-saving lamps in domestic lighting market

 

CFL compact fluorescent lamps having the same luminous flux (brightness) with incandescent lamps only consume 1/4 energy of them. Compared with traditional incandescent lights, CFL lamps can save a lot of energy. Thus they are also called energy-saving lamps.

 

LED is a kind of semiconductor component, which can convert electrical energy into optical energy. With the same level of luminous flux, the energy consuming of LED lighting applications is only 1/3 of incandescent lights. In addition, LED lights can be intelligently controlled. Intelligent technology can dramatically increase the efficiency of LED lighting applications and meanwhile reduce management costs.

 

In accordance with the quality standard of energy-saving lamps, the average service life of energy-saving lamps is around 6000 hours. Some giant lighting enterprises have even more stringent requirements on the service life of their products, like new type spiral energy-saving lamps, the average service life can reach up to 10,000 hours (about 1 years). After 10,000 hours’ constant work, the light intensity will dropped to 30%.

 

In theory, the average service life of LED lights is around 50,000 hour – 80,000 hours (5 years – 9 years). It has been proved that many LED products (small lights) in the market can maintain a light intensity around 60% of the initial output after 50,000 hours’ constant works. Some manufacturers even announced that their LED lights can maintain a normal work after 100,000 hours. However, all these are theoretical values which have been measured or estimated in ideal conditions (constant temperature, constant humidity and constant current). In practices, the service life of LED lighting applications will be much less than these. 

Rapid changes in LED lighting market in China

In order to respond the rapid development of LED lighting market, some giant LED manufacturers had to conduct internal reconstruction and remake commercial plans. Some traditional lighting application producers also promote LED lighting model and procedure to present their willingness to enter this market.

 

In order to respond the rapid development of LED lighting market, some giant LED manufacturers had to conduct internal reconstruction and remake commercial plans.

 

In the second quarter report of the new century, orders for outdoor display signage in mainland dropped dramatically. The rate of capacity utilization of Green-ray LEDs in the second quarter report was no more than 60%. Although the rate of capacity utilization of Blue-ray LED applications was fully loaded, it still caused huge losses to the entire LED lighting market. According to the new Century, it is estimated that new high-currently LED lighting products will be promoted in the third quarter, which will exert positive effect on LED lighting industry. Due to the unsatisfied performance of Green-ray LEDs, many producers shifted their attention on Blue-ray LED products. They believed that developing nonstandard LED lighting products can avoid the over-competitive market and also the pressure of dropping prices. As a whole, the performance of the third quarter will be better than the second one.

 

At present, there are more than 3000 LED manufacturers and more than 5000 small-sized factories in China. So many businesses competing for the limited channels, price battle is inevitable. Some experts expressed their anxiety about this market. There are many export-oriented LED enterprises in the mainland. But in the international market, the extensive development of China’s LED lighting industry still cannot guarantee the profit. The domestic LED lighting market is more relying on network channels. But the small volume is insufficient to support the development of the entire industry. Throughout the domestic lighting market, LED did not threaten the popularization of traditional lamps. LED still only played a supporting role in the lighting market.

 

Despite the poor domestic market channels, people still found the huge potential in the LED lighting market. It is not hard to understand that the government carried out a large number of relevant projects in recent years. These large projects speeded up the development of LED industry in many aspects. Plus the support policies, LED lights lamps performed brilliantly in municipal lighting, landscape lighting, street reconstruction and stadium lighting projects. All these made the frustrated LED manufacturers be full filled with hope.

LED underground packing lights: a beginning of the popularization

Many LED engineers are accustomed to make judgment according to their own opinions and would like to impose these views to economic strategies of their companies. For instance, if the annual selling plan of a certain LED company is to complete 800,000 USD sales in some regions, so the annual purchases should match up this volume. In fact, in most of time, we should consider issues from customers’ perspective. The first thing that consumers may take into account is the price and certainly, the cost-effective. Some far-sighted consumers may even compare the one-time investment and long-term investment and take some tradeoff between them. For example, if commonly used energy-saving lamps can be used about one year and costs only 10 yuan, while equivalent LED lights can serve for 5 years but costs 40 yuan. If electricity bills and other fees coming from repair and maintenance are not going to be considered of, it seems like LED lamps cost less than energy-saving lamps (only 8 yuan per year). However, most consumers may probably choose energy-saving lamps rather than LED lights. Why? Firstly, compared with other parts in the house, like necessary furniture and electrical appliances, lamps are less important. Sometimes, they may be sued as decorations in some places. It is afraid that people will not spend much money on this part if they have very limited budget. 2) The price dropping is another factor that they may think of. No one can promise that after 2-3 years, the price of LED lamps still maintain on the same level as today. As an emerging market, LED lamp prices will be definitely reduced in the near future.

 

Many LED engineers are accustomed to make judgment according to their own opinions and would like to impose these views to economic strategies of their companies.

 

However, situations are totally different in underground parking. Although LED lamps are not seen having a bright future in residential area, they really received a lot of confidence in underground parking applications. As a result of 24-hour lighting, underground parking lighting system consumed much more electricity than household lights. In order to reduce the payment on electricity, engineers would like to prefer more energy-saving lighting technology. Thus LED underground packing lights became a brand new but popular idea among them. It is estimated that LED underground packing lights can save more than 90% electricity compared with traditional fluorescent lamps. The average price of LED lights (normally dimmable tubes with infrared sensors) that used in underground parking is 135 yuan. Supposed the electricity charge is 0.6 yuan per kilowatt-hour, then constructors can get back the cost on lighting system in about 260 days if they choose to use LED underground packing lights.

The cold thinking of the prospects of Sino-Japanese LED future lighting development after Diaoyu Island incident

Around the Diaoyu Island incident, which the Japanese government want to “buy” it, Sino-Japanese relations are pushed to the cusp. Both the political and the military and civil are in the intensive position. The incident indicates that Sino-Japanese relations may be the secondary fell ravine since the normalization of diplomatic relations.

future lighting

Under the domestic political and social pressure, China take counter-measures is inevitable. The Sino-Japanese friction is caused by the Diaoyu Islands issue. The future core will be around the actual control over Diaoyu Islands. If the counter-measures can make Japan on the the so-called “actual control” Diaoyu Islands bathing, that China will be a major achievement. More likely, the two sides stay in the “cold stalemate” and” cold confrontation state around the Diaoyu Islands. The two sides show “light muscle” each other and even occure “physical contact” class ocean surveillance ship collision, but it may not develop into a military conflict.

If the Military conflict is temporarily impossible, it is more possible that the counter-measures is economic sanctions, which is more viable than the military conflict, and the impact will be larger and more lasting. Japan Canon’s global strategy, research director of the Institute Seto mouth Kiyoyuki admits: the most worried about is that the Chinese Government is considering the restricts of economic policy. If China really started to economic sanctions against Japan, how deep the impact will be in the LED lights future lighting area?

future lighting

At first, Sino-Japanese trade will be greatly affected. Since 2007, China became Japan’s largest trading nation. Today, China still remains the largest future lighting trading partner of Japan, the largest export market and source of imports. According to the statistics of the Japan External Trade Organization (JETRO), Japanese trade volume in 2011 reached $ 344.9 billion, of which $ 183.4 billion of imports from China and Chinese exports of $ 161.4 billion;

Second, China holds a large number of Japanese government bonds.According to the Japanese Ministry of Finance, Japan’s central bank announced the international balance of payments statistics show that the amount of Japanese government bonds held by China is rapidly expanding, the holding reached the highest in the history of the 18 trillion yen up to the end of 2011, representing an increase of 71% over last year.

Third, the Chinese travel to Japan may be substantially reduced.

Fourth, China is an important investment area in Japan.

Fifth, the strategic resources is also capable “economic card” to restraint in Japan.

Foreign render intensive hunters shows the situation to copy of China’s LED industry(2)

Local industry crisis of the post-crisis period

Industry consolidation, mergers and acquisitions and restructuring are the market behavior. But in the shorter cycle, so intensive penetration of China’s semiconductor LED industry are the first time to appear.

The dense infiltrate behind reflects the plight of the current development of China’s semiconductor industry, and that too much emphasis on the low end of the scale of the development of the situation, and will eventually be replaced by more innovative strength pattern.

Foreign render intensive hunters shows the situation to copy of China's LED industry(2)

Over the years, with the huge market demanded, China will soon become the world’s largest semiconductor market. Local semiconductor LED industry, from the beginning of the last century, has experienced rapid growth of nearly 8 years since 2000 (an average annual growth rate of more than 30%). They have a complete industrial chain in the design, manufacturing, packaging and testing. Moreover, each of the sessions have a large number of enterprise groups.

For example, semiconductor design companies in China had reached a maximum of 500. Manufacturing companies from 2006 to 2007 planning project has reached 20. Relatively strong packaging and testing LED lights industry, there are Changjiang Electronics Technology, through rich micro electric Huatian nearly 10 enterprises.

To Embarrassment, the output value of each link, are not as large-scale overseas with the aspects of an enterprise. For example, 500 design enterprises output value is not as good as had Mediate ranked 10 in the world, all OEM enterprise output value is not as good as TSMC, ASE. All packaging and testing enterprise value is inferior.

The financial crisis tender this situation. Chinese Academy of Engineering, said Xu Juyan, continent of the world’s fastest growing market in 2007, after the onset of the crisis, has become the fastest growing area of the global rate of decline. In 2008, China’s semiconductor LED industry for the first time emerge a the historic negative growth.

“In this way, the integration process is inevitably important scale corporate body is more important.” The Xu Juyan on the “First Financial Daily” said, operators need to enhance physique like SMIC, shifted from the pursuit of scale to the pursuit of profit.

Gu Wenjun said that the current market demand are larger than the production capacity, and that transfer capacity of foreign-funded enterprises in China. It is natural to use the capital, direct acquisition of better factories time.

Foreign render intensive hunters shows the situation to copy of China’s LED industry(1)

“In 2008, we exclaimed to copy other people’s ‘bottom’, but the results has no action, and now people to copy us.” Yesterday, the semiconductor industry expert Gu Wenjun “First Financial Daily” said.

Within six months, the foreign hunters situation of China’s LED lights industry semiconductor industry is intensive rendering.

However, in the past year, more than the integration of the semiconductor industry, such as Chartered Semiconductor, Qimonda, Spansion, Sony, Sanyo Semiconductor case, which has acquired Qimonda Da Xian design base, in addition to the Shandong Langchao Chinese LED industry enterprises of any figure. Originally, Godson had tried to buy MIPS, but still stay in the conception stage.

LED industry

The overseas capital intensive penetration of the local semiconductor industry

“First Financial Daily” give a rough statistics, the case of the recent foreign penetration of the local semiconductor companies hav at least four.

Including: the American Silver Lake Capital incoming Spreadtrum has become the second largest shareholder by action; TSMC claimed 10% stake in SMIC (Morgan Stanley to participate in the rights issue has become the fourth largest shareholder); MediaTek borrow overseas investment funds curve White TD design enterprises in Suzhou Fate; Texas Instruments is operating the acquisition of the SMIC original custodian factory Chengdu Cession semiconductor.

Spreadtrum, SMIC were Silver Lake Capital and TSMC Morgan Stanley successfully into the Bureau, is fueling market correlation effects; while Fate case, its original investor letter the Rainbow investment company who confirmed the sale of newspaper. This is a cycle before, a chip design companies have acquired local phone chip design enterprises Chip nuts core business.

“There is a larger case, TSMC, and Micron Technology in the United States talks with Xinxin Semiconductor who intends to acquire.” Sources disclose exclusively on the “First Financial Daily”.

TSMC backing need not to say. The world’s largest LED industry semiconductor companies occupy more than 50% share of the foundry market.

The people said that at the beginning, TSMC determined to win, the two sides even signed a cooperation agreement. But at last, Wuhan suddenly rejected the transaction request. The TSMC’s acquisition movement, did not pass the hurdle of the National Development and Reform Commission. Micron Technology, now and quietly contact with Wuhan. Micron Technology, the U.S. flash memory giant, is also behind the obstruction by blocking the SMIC application case of the U.S. Export-Import Bank loan of $ 750 million in 2007.

Russia will be New World of China’s small and medium-sized architectural led lighting enterprise(2)

Rectangular lighting said, the future development direction of architectural led lighting is the field of lighting design. The rectangular thinks that the part of light source part (LED illumination finished)  is for replacement -type civil market.It is difficult to make a difference.At the same time,  the meaning of of light source part difference is not big.

architectural led lighting

Small LED enterprises in the Chinese market, LED inside editors think that identify the market position and doing fine and stronger single product more suitable for the development of enterprises.Some enterprises should also identify the target market. LED inside reporter visited the market and found some small LED enterprises in Shenzhen earn sudden huge profits just by export LED lights ,3WMR16 LED Spotlight to South Africa or India.

LEDinside think that Russia formally joined the WTO today.The import tariffs had somewhat reduced recently, forward to continue to decline
, bring new trade opportunities will extend far beyond the digital manifestation.In the low-end export enterprises of LED lights can go to Russia to see .The current pace of development of the Russian LED lighting market, the Russian architectural led lighting market is likely to become the “New World” of China’s small and medium-sized LED business.

Mood lighting is a flexible, interactive, dynamic lighting use, state-of-the-art lighting technology, bring changeable, clever lighting environment, it is not only energy-efficient and easy to operate, and the consumer’s shopping experience into sensory enjoyment, in order to stimulate sales.

The LED commercial effect is also an increasing number of businesses, which is a recognized data. Last year, Eneltec in the LED business growth gained more than 100%.

In fact, LED widespread use has become a trend, the current incandescent gradually withdraw from the market, and fluorescent will be put in place in a short period of time and in the field of commercial lighting and LED and other appearance on the same stage. Due to the use of mercury in a disused that will pollute environment, so to replace LED fluorescent lamps is inevitable, a great change has quietly begun.

In New World Department Store, one people said, in today’s competitive architectural led lighting business, it is not just the icing on the cake, sometimes boon.

The innovative storm promote LED commercial lighting model change(2)

In the development of innovative lighting technology, lighting can not only enhance the brand value of the store itself, but also create a unique shopping experience for customers, and can change the lighting effect which is far more simple than the improvement stores.

LED is a huge change to business marketing model and shopping experience. Previously, Philips Lighting Division and the Netherlands, a company called Hepplewhite supermarket joint an experimental period of 21 weeks. Layout different LED commercial lighting solutions in the Market place to measure the different colors of light, what kind of impact the tone on consumers buying habits.

The Study found that since the LED lights can achieve different light color, the guest under the influence of light are more willing to consumption, rational distribution of the different color lights in the store can therefore be increased by 2-5% of sales. The experiment also found that consumers bright and warm color lighting environment can be 8% of the time, in this environment, consumers are more willing to choose a different path selected items, the mood will be more pleasant.

“Change is obvious.” The MASSA architectural design firm under Ma Xiaowei said, he has a deep impression of Philips Smart Bright bright LED Down light. In his view, the down light has a flexible plastic, adjustable color temperature apply to present a variety of goods, Smart lighting of commercial space, and ultimately serve the customer, “from the use of Smart Bright bright LED down light effect lighting has played the role of the shopping guide and enhance the product in light of the customer attraction, having a certain extent, to increase product series of competitive and help consumers to make decisions. ”

LED commercial lighting

The LED commercial lighting differ based on the different places relatively concentrated flow, general, sales of fast moving consumer goods in supermarkets, color temperature, brightness should be higher, so that people become excited, faster and more selection of products; luxury stores want consumers to stay more time, so store lighting tone is warmer and softer, people will feel more relaxed and feel good.

Eneltec Group is the first to put forward the the AmbiScene scene lighting. This is a gorgeous face lift lighting for shops innovative lighting concepts and solutions, in the development of innovative lighting technology, lighting can not only enhance the brand value of the store itself, but also to create a unique shopping experience for customers, and to change the lighting effect is far more simple improvement stores.

The technology innovation for led low voltage lighting

LED with low power consumption, the extraordinary life has been widely applied to the signal indication, digital display and other weak areas. However, because of the traditional LED light source opening angle is small, the scattering of light is of high direction and easy to form a spot light uniformity and other factors, the shackles of its application in the field of lighting.

led low voltage lighting

 

With the update of the traditional solar lighting structure, the intelligent controller, the angle of light reflection and technological improvements, the optimal tilt angle design is best made which can let it more uniform light, overall brightness, lower cost and also good to promote.

Through the reasonable control of the flat head high brightness white led low voltage lighting installation angle, Flat head LED lights column and the torch-the combination light structure made the LED combination of light emitted by the uniformity of the illumination light and illumination to be increased dramatically. The technology not only strengthen the light effects, but also about 4W combination of light energy emitted by the brightness of the light up to 20W energy saving lamp or 40W incandescent brightness can be a more effective use of solar energy.

The combination of specially developed for street light field light source – cross-shaped and rectangular combination light source, give full play to the advantages of flat head LED opening angle optical uniformity and high brightness round led low voltage lighting point area.

The controller, through the technology of solar photovoltaic, maximizes the energy collection. 12V DC power supply to the light source to provide the energy reserves, the battery, the light source produces a 6500K white light. At meanwhile, through the streamlining intelligent controller, the structure is more simple and the failure rate will be low.

The promotion and application of the solar lighting
Solar energy as an emerging green energy is in the rapid popularization and application with its unparalleled advantages. As a fourth-generation light source, solar lighting is used among the city beautification lighting, road lighting, garden lighting, indoor lighting, as well as other areas of lighting. Especially in remote areas without electricity, solar lighting will have a more broad application prospects.