作者：Blade

LED road lighting industry, to stick or to go out

 

LED road lighting industry, to stick or to go out

 

With the industry continuously evolves, the LED road lighting industry broke into the lighting market, “veteran” status to the how to hold? “Innovator’s dilemma”, Clayton Christensen mentioned, there are two Business Innovation, the sense of continuous innovation (sustaining innovation), and breakthrough innovation (disruptive innovation). Christensen believes that the corporate value system changes “that people used to evaluate the product standards change, this change did not predict competitors will fail. LED under the impact of the change the face of this “value system”, the lighting veteran in innovation to make a choice?

 

Xu Qinghui, the famous lighting designer, lighting design director of Guangzhou Copper, a long history, the LED road lighting industry can only be considered a new light, and not greater than when fluorescent lamps, metal halide revolution. However, the microscopic point of view, the change of depth, breadth, much quicker pace than the previous light. Therefore, the traditional lighting companies, long term persistent changes in the short term, breakthrough innovation and change. From the practical operation of the perspective, this is a breakthrough innovation, the difficulty is not small, unique research and development of traditional lighting companies, markets, procurement, quality inspection team are not qualified for this new task, and even the original sales pipeline system may have overwhelming need to add a lot of resources, even the direct use of the capital means to carry out mergers and acquisitions, cooperation.

 

LED situation, the traditional lighting companies need breakthrough innovative, but not every traditional lighting companies need to build up a huge LED high bay lighting R and D team, on the one hand, no need to repeat someone else’s crooked road.

High efficiency white LED break into the field of lighting

 

High efficiency white LED break into the field of lighting

 

When high efficiency white LED army march forth to break into the field of lighting, whether the pattern of the entire lighting industry will occur fission? Mao, general manager of global illumination Lizhi Peng, the former three male Aurora installed products project director of that: “the traditional lighting companies, the LED only be regarded as the light source to bring a product extension of the nature of innovation, but does bring a lot of innovation in the lighting design concept bright spot “in his view, Mitsuo Aurora, NVC and Op traditional lighting companies the technology is not necessarily the biggest obstacle, because these enterprises are market research, product analysis and technical study has some precipitation. The traditional lighting companies short-term force is not necessarily a technical problem, the key is to cut time to market; pattern will certainly change, but more enterprises had accumulated basis and post-operation of the market to depend on.

 

Senior industry marketing people, Chen Wei, said: “High efficiency white LED will change the existing pattern of the lighting industry, faced with breakthrough innovations to the traditional lighting companies in the new situation. Compared with conventional light sources, LED high bay light is not just a simple lamp with light source. requirements, the technical threshold is mainly reflected in the technical understanding of the chips, re-design of the power, cooling world, the appearance and optical design, the life of the illumination light effect can be standard product is easy to do, good product it is difficult, such as an MR16 bulb, you need to with traditional transformer thermal lumen dimmable above 400, the color is better, the price should be moderate, this is not a professional R and D is to get it working. LED overall lighting each watts 100 lumens now not a few companies can do. ”

 

Philips Lumields creates new standard for Chinese mains LED lighting industry

 

Philips Lumields creates new standard for Chinese mains LED lighting industry

 

Guaranteed minimum color rendering index CRI detailed the R9 calibration and performance to add confidence to the use of power mains LED lighting industry in white in the solution with the passage of time is still leading

 

Philips Lumileds today introduced its first white power LED, move the industry in power LED reliability, and increased expectations with performance over time and temperature change and color stability. Response to office lighting and other appropriate mains LED lighting industry, Philips Lumileds for its new power products in a detailed calibration specifications of CCT, CRI, and R9.

 

5630 Philips Lumileds bins the LED as the power of performance and color quality to set a new benchmark for the lighting industry expectations on the performance of medium-power LEDs have been lower than the high-power LEDs for “Philips Lumileds’ vice president of marketing, said,” We believe such as office lighting Rahul Bammi should be the class of the existing lighting solutions and solutions based on the LUXEON LEDs to provide a similar quality of light, color point stability and service life and, most importantly, lighting designers and electrical designers to light on the corresponding program performance with confidence, no doubt, our new Lumileds5630 will be far better than the other options. ”

 

Philips Lumileds is designed for the world’s leading supplier of LED high bay for lighting solutions. Philips Lumileds LUXEON bright brightly LEDs provide high light output, high luminous efficiency and more environmentally-friendly lighting, and is constantly demonstrated its commitment to innovation. New Lumileds’ LEDs for 5 630 now on sale from Future Electronics (Future Lighting Solutions).

Behind the “God theory” of solar LED street lights price

 

Behind the "God theory” of solar LED street lights price

 

2011, the entire solar LED street lights price is looking forward to the introduction of financial subsidy policy of the semiconductor lighting products, and all the speculation in details. Finally, in the end of February 2012, China National Electronics Import and Export Corporation by the Ministry of Finance Department of Economic Construction, Development and Reform Commission resource-saving and Environmental Protection Division, the Division of High-tech Development and Industrialization of the Ministry of Science and Technology commissioned a 2012 semiconductor lighting products, financial subsidies to promote the project (divided into indoor lighting products and outdoor lighting products) to the mainland public tender. March 20, 110 enterprises to participate in the bidding.

 

How to participate in the bidding enterprise price? And last tender than those changes? International companies participating in the tender price? Successful results are not out, but the tender scene 110 part of the offer of the scene in an uproar. Models offer significant differences between the 10-per-watt prices were 10 to 20 yuan, the nature of the tender is to open part of the solar LED street lights price through subsidies, such a low price will not comment on market bad role model, is also worth to think rationally.

 

The LED high bay lamps built-in lithium-ion rechargeable batteries, lights in the ordinary case of power supply will charge itself, the lighting will automatically switch to battery-powered mode after 3 hours, two hours later will switch to the normal mode, and so the cycle lighting not need to consume additional power, due to the battery lighting mode, so the actual power consumption is only 30% of the ordinary fluorescent lamp of the same wattage, 60% of the ordinary LED lamp of the same wattage.

110 companies participated the LED street lights tender

 

110 companies participated the LED street lights tender

 

With the specifications of the tender of the same type of product price difference is huge difference between two specifications of the LED street lights the highest bid and lowest offer 10 times! 6 inch down lights between the high-low price of the difference of 31 times, of course, low-priced products power is only 4.5W, the power of high-priced products the 62W is not much comparable between products.

 

Among them, the average price of four international companies involved in the bidding 9000lm LED street lamp is 3688 yuan per watt price average of 37.87 yuan/W, higher than the overall mean, but which also has a factory out 1122 yuan low price; four international companies involved in the bidding-inch LED street lights tender average price of 367.5 yuan per watt price average of 23.79 yuan/W. 4 quotes were higher than the tender of six-inch down light average price. Collate all tender-per-watt price, and calculate the average. On the whole, the average of the price per watt of the 10 specifications of products are 10-20 yuan / W, below the prevailing market price.

 

28 companies won the bid in the last round (2010), 25 participated in the round tender, the same product and price are the last round of the prices were again lower the past two years, falling prices are not unrelated.

 

Product tender notice requirements of the tender the bidder must own production, manufacturing; vote LED high bay light, reflective self-ballasted LED street lights tender with an annual output of less than 200,000, LED lamps, LED tunnel lights of less than 3 , 10000; bidders registered capital of not less than 50 million yuan.

Why is such a low price in the LED street light market

 

Why is such a low price in the LED street light market

 

LED lighting products have not yet achieved a real large-scale production, the price has not been large-scale lower, but some tender product reported a very low price, many companies feel “very hurt”, “This is not arrives to knock?”

 

Anti-party voice: “Participation tender LED street light market only gives the power and the price of two indicators, and other critical performance parameters of the product did not involve product performance is not the same, compare the prices are meaningless. The tender lower than 2010 prices. reduce the range of the normal range. ”

 

The pros and cons of voice: “The subsidy bidding some companies offer significantly lower than normal production and prices, if the price advantage alone will be able to won the bid, there will be industry Genghen may lead to a price war of LED street light market is not conducive to industrial development. Semiconductor lighting in market cultivation stage, be sure to avoid the main measure of price as the winning bid, it will easily lead to industry price melee, even repeating the Chinese LED street light market complex rut. ”

 

Subsidy funds will be taken to the indirect way of subsidies, financial subsidies to successful enterprises, successful enterprises successful agreement supply price minus financial subsidies in LED high bay lighting industry, the price of sales to end users. The tender also involved in the demonstration project in 2010, so the follow-up there a lot of problems. Aroused the concern of the industry’s follow-up bidding for the subsidies.

LED street lighting market will see a new center of gravity

 

LED street lighting market will see a new center of gravity

 

By 2011, Shenzhen City, only the closure of the LED lighting business more than 80, also in 2011 in Foshan, Shenzhen, Guangdong Province, with the Department of Jin Yicheng the LED lighting business failures. Immediately after Shenzhen, Foshan, Dongguan, Zhongshan, LED lighting companies deep collapse of the cold wave. In the winter of 2011, China’s LED lighting industry could feel that cold advent.

 

However, in contrast with the closures is the field of LED street lighting market continues to expand and more and more attention to the attitude of the LED lighting.

 

In early March, the Ministry of Finance and other ministries for LED products to start the 2012 financial subsidies to promote the project tender, covering indoor and outdoor LED lighting products, subsidies take the indirect way of subsidies. According to informed sources, the proportion of subsidies of about 30% of the purchase price, the total amount is expected to reach hundreds of millions of scale will effectively leveraging LED street lighting market in particular, the lighting field of bulk users.

 

Side is the LED high bay lighting business failures chaos side policy Chunfeng unlimited. The most development potential of the emerging industry, production capacity surplus situation can bend? Will face a major reshuffle? Future development pattern in turn happen to?

 

Shenzhen LED Industry Federation Member Services Vice Minister Tian strong view that the price war is certainly not the ultimate goal, in fact, truly large-scale LED will not choose this strategy. Closed down in 2011 although a number of small and medium enterprises, however, like the ground on the optical and other annual sales of over billion enterprise, and even sales of more than two $ 30 million of the lighting business remains steady development, have increased the LED layout.

LED spotlights suppliers: blindly into the market give birth to overcapacity


LED spotlights suppliers: blindly into the market give birth to overcapacity

 

LED broad market prospects on the outside with a great temptation. China’s semiconductor lighting products market size alone there are over 200 billion, this figure will rise to 50 billion to 60 billion yuan in the size of two or three years, and even some of the LED experts in the field of LED spotlights suppliers in the domestic market share will reach hundreds of billion dollars.

 

Changjiang Securities, the research reported in the National Development and Reform Commission predicted that the “12th Five-Year” period, the LED industry is expected to achieve the goal of quadrupling the end of 2015 China’s LED lighting penetration rate of 20%, while the industry generally more optimistic estimates, is expected to 2015, China outdoor LED lighting penetration rate of 60% to 80% penetration rate of 25% ~ 30% indoor commercial LED high bay lighting, indoor home LED lighting penetration rate of about 5% to 10% the overall penetration of the Chinese market, LED lighting will reach or exceed 20%, the rapid growth of the LED lighting market is estimated that from 2012 until 2015.

 

Is such an enormously attractive market, attracted many enterprises herd blindly snatch. But there most of the “eat crab” who has not only tasted the sweetness turned out to compete for a pioneer on the road.

 

LED lighting industry access threshold is low, many small-scale enterprises of small workshops can easily access. But these only want enterprises to enter the “money” just blind speculation the concept of energy saving, but cannot be truly energy saving. The face of fierce market competition and rising raw material costs brought about by the pressure, these companies do not hesitate to sacrifice the quality of the cost of blindly rely on the price war to compete. Blindly into the low-end competition, leading the LED spotlights suppliers chaos, it is difficult to manage.

Technology is the core of LED lighting panels

 

Technology is the core of LED lighting panels

 

The reporter has learned that Shenzhen LED technology and product research, development, production and application of the enterprises of about 2,000, most of the technical areas are LED packaging and application. High-tech enterprise engaged in the LED lighting panels 97, 3.5% in 2835 accounted for only Shenzhen High-Tech Enterprise. Related enterprises in Shenzhen City, belong to only one of the chip production, the production of vital semiconductor materials, phosphor production enterprise is a no. The LED industry is facing reshuffle, the technology may become the decisive factor.

 

Research Center of CCID Consulting, the basis of the electronics industry, deputy general manager Zhang Xiaokang, “China Economic and Information Technology, said:” LED lighting panels are a new high-tech industries, government support, corporate money can \not solve all the problems, the lack of core technical staff has become the bottleneck of the development of enterprises, only the technology first, the square is the best policy. ”

 

According to reporter understanding, the global field of LED high bay lighting technology and patents, more than half of the small number of large companies of the United States, Japan, Germany and other developed countries in the Nichia Chemical of Japan, Japan’s Toyoda Gosei, U.S. the cree company, Europe, Philips, Europe Osram In order to maintain competitive advantage, maintaining its market share in number of patent applications, covering almost the raw materials, equipment, packaging, application, including the entire industrial chain.

 

Clearly, the industry giant patent monopoly, hindering the development of China’s LED business. According to the IC industry “12th Five-Year Development Plan” (hereinafter referred to as the “Plan”), of China’s IC high-end universal chips 2010 imports amounted to $ 157 billion, seven years in a row for the first bulk import of goods. Therefore, the “planning”: the focus on national strategies and focus on the whole demand, guide and support the superior unit as the basis, focus on the development of common key technologies.

Solar led street light manufacturers: how to retain the skilled workers

 

Solar led street light manufacturers: how to retain the skilled workers

 

Enterprises need a lot of talent to develop, and retain talent with their own unique way. Like Starbucks, as each newly recruited new employees, each just entered a new partner, will make the appropriate training, to learn. Instead of like some of our solar led street light manufacturers as wantonly carried out to lure them away wars. “Let us be clear: the flow of talent is like flowing water, one day, he will flow to the more attractive place to go. Our solar led street light manufacturers to have a system of training, a learning atmosphere. Of course, in addition, we need to have their own methods to retain talent, rather than talent being poached for their own training, like Starbucks, the advertising investment as benefits to employees. In addition, other companies only awarded to key management personnel, Starbucks will give every employee the option, as long as the work week the employee has more than 20 hours, even those who stood in a small Starbucks store sales counter behind the ordinary workers. Howard Schultz believes: the staff is the best brand. This will not only shape their own LED high bay lighting enterprises, another culture, but also to prevent the brain drain.

 

Starbucks coffee and other coffee shops, coffee is no different, but not only high-quality coffee sold by Starbucks, perfect service, is more important is the customer experience the culture of coffee. Once the coffee consumption is affixed to the label of the culture, can make profits doubled to obtain a high return on investment.