作者：Blade

Analysis of solar photovoltaic lighting technology

 

Analysis of solar photovoltaic lighting technology

 

Guangdong provinces and cities to build industrial demonstration base, the town this year is expected in the new LED light source industry to achieve a breakthrough. According to the economic and trade departments in the town, is expected to built area of ​​800,000 square meters of LED Industrial Park, you can add solar photovoltaic lighting output value of 2 billion yuan (hereinafter referred to as yuan), Guangdong Province LED and solar lighting technology regional characteristics industrial base.

 

It is understood, the town recently being vigorously promote the construction of Guangdong Province solar photovoltaic lighting technology regional characteristics industry base, this contains the LED high bay lighting and solar photovoltaic engineering and technology research and development centers, design and manufacturing center, product warehousing and logistics center , products and accessories exhibition center, high-level professional talent service center base circle from the ancient town of the emerging industry clusters.

 

Wanzai County 33 lighting companies in Jiangxi Province to focus on the groundbreaking ceremony was recently held into the central region of the largest lighting industry base and the largest lighting industry market, it marks the Wanzai County clarion call is sounded.

 

In recent years, Wanzai county, the county government around the “scientific development, green rise of strategic thinking in consolidating and improving the basis of the fireworks, organic food, machinery and electronics, fine chemicals, trucks, logistics, eco-tourism, recycling economy and other pillar industries effort to build the lighting thousands of one billion project. In order to achieve the grand goal to build the largest lighting industry in the central region, the County sent a large number of personnel to Zhongshan City, Guangdong Province for investment, and achieve greater results.

The province LED shelf lighting industry incubation center

 

The province LED shelf lighting industry incubation center

 

At present, the Gao’an 17 LED shelf lighting enterprises, and last year achieved a total industrial production value of 630 million yuan to complete the main business income of 610 million yuan. China LED shelf lighting s industry is in the golden age of development, the city will flow to enlarge and strengthen the industry, a plan in accordance with the “good main group of the project, a platform, to create a central idea, dumping force to build the province LED optoelectronics industry incubation center, the planning and construction of production areas, supporting commercial and residential areas, comprehensive office, take the “trinity model development. Strive to achieve the main business income of the optoelectronics industry exceeded 30 billion yuan by 3 to 5 years of hard work, and truly become a high-security strategy in emerging industries “center, the industrial rise of the” trump card, Hing Public Strong City “engine .

 

March 2, the first production line of LED high bay project in Shaanxi in Xi’an aerospace base. The project is the establishment of private capital investment by the Northern Shaanxi Shaanxi SG New Energy Co., Ltd. joint Japan Mitsubishi Chemical Corporation, Village of scientific instruments Industry Co., Ltd., Beijing Yuji Science and Technology Development Co., Ltd. joint investment and development. Project the scale of investment of 150 million yuan, the production will achieve an annual output of 700 million yuan, tax 20 million yuan.

 

LEDs are no doubt the focus of the lighting industry, the integrated photoelectric State Key Laboratory of Jiangsu private enterprises Arctic Haotian Technology Co., Ltd. to develop LED chip is the first time the foreign semiconductor lighting patent monopoly by Tsinghua University, for the development of China’s LED shelf lighting industry to win the honor. In addition, this week, popular concern about the many events associated with the LED.

Excess industry supply in LED puck lighting

 

Excess industry supply in LED puck lighting

 

If you trace the source of the present stage of industrial excess, is precisely the cause of Great Leap Forward launched chip project since 2009. The financial tsunami in 2008, prompting the Government to adopt a looser fiscal policy, coupled with fiscal competition between local governments, Yangzhou, Wuhu, Tianjin and other cities in the local government subsidies to attract high-tech enterprises to the iconic LED puck lighting companies settled in the local, to form a stimulating local LED high bay industry growth pole, the outcome of the game is more than one place all over the same period launched a chip project.

 

However, after the financial tsunami of 2008 the countries of the quantitative easing monetary policy and active fiscal policy, and did not defuse the crisis, just delayed, so that two years after the formation of an even greater crisis. The expected market size of the LED industry, and scheduled arrival, but by the sharp drop in market demand in Europe after the European debt crisis, the LED puck lighting industry growth slowed down considerably. 2011, most of the upfront investment MOCVD machine installation and commissioning completed should the part of the machine over a period of time to try post-natal stage of mass production, but had sealed up to be open. More manufacturers machine back to not install direct resale to sell. MOCVD machines from everyone to loot the meat and potatoes into a hot potato and then become toxic assets.

 

Although the LED market leader in March show obvious signs of warming of the industry following figure shows the confidence index of the LED chip and packaging manufacturers in February has significantly improved. Encapsulated the confidence index in March and even restored to more than 4,000 points.

China will become the global LED high power bulbs industry

 

China will become the global LED high power bulbs industry

 

Structural surplus of the industry as a whole so that the rapid deterioration of the business survival status, some companies have closed down. From the case analysis, the collapse of the enterprise itself is clearly more major, but the crisis has made the problem much faster exposed. Because some good corporate business, adverse economic growth in 2011 difficult situation still. However, most business enterprises in the industry down turn, have to consume valuable cash flow as well as multi-party financing in order to survive the storm. If this state as soon as possible in the past to survive the companies may face a better explosive growth. Accordance with China’s current MOCVD installed capacity, if the capacity to fully release, mainland China will become the global LED high power bulbs industry, the most concentrated and most complete industrial chain, the largest output, the highest value areas. However, if the duration is too long, eating up all the cash flows also have to bear the high rate of assets and liabilities continue to operate if the depletion of the vigor of the enterprise is bound to affect the long-term competitiveness, worse still struggling after the forced bankruptcy cause the risk of unemployment and poured account, the entire industry have suffered.

 

To strengthen the R and D of new products. The trade surplus caused by falling prices, is bound to further enhance the existing market penetration, also gave birth to a new market. Some because the price is the problem before acceptance of the LED high power bulbs market is also likely to enter the main lanes of LED high bay applications, the birth of new market opportunities.

A comprehensive three-dimensional competition in 7w LED downlight market

 

A comprehensive three-dimensional competition in 7w LED downlight market

 

Increase marketing efforts. Local 7w LED downlight company’s light market of the majority of re-sales, with annual sales of more than several hundred million yuan, but the thinking is also parked in the direction of bringing more business and more orders. A required course for market research, market planning, brand image management, public relations management, enterprise, also outside observers, even a dedicated marketing department savings out. Modern market competition, is a comprehensive three-dimensional competition, which requires both the sales department to promote, but also the marketing department to play a more important role. Advertising investment, for example, usually appears to be an obvious “burn”, but the purpose of this behavior is to pass out this information: “Our product is high quality, you will certainly continue to buy the LED high bay light. so we can afford to pay high advertising costs, quality products because consumers will repeat purchase, so the quality of the vendor is willing and able to assume such a high advertising costs, poor quality products do not want to bear the high advertising costs, because consumers of inferior products will not repeat the purchase. In this case, the purpose of advertising is not just to enhance market visibility, and advertising the act itself that they are the manufacturers of high-quality health operations. Can consider investment in any manner whatsoever in the media industry, but also to consider the mass media, even in film, television and other cultural products in the 7w LED downlight is the implantation of this concept of environmentally friendly products. The main advertising can be a leading enterprise in the industry, you can also trade associations.

Developed low-cost LED household lights

 

Developed low-cost LED household lights

 

The fruit of Hangzhou city, street lights, landscape lights changed to LED household lights, a year saved electricity, can afford the Hangcheng all residents of household electricity a year. Yesterday, the High-tech Zone (Riverside) held in 2012 the project started the Month ” ctivities, and England fly of Electronics (Hangzhou) Co., Ltd. LED R and D and production base to start the ceremony.

 

Inventronics chairman of the State “Thousand Talents Program” selected by China Gui tide has calculated that an account: a 40-watt incandescent light, 15-watt energy-saving lamps can achieve, if replaced with LED lights, you can simply5 watts on the line. Reflected in electricity, 28.5% of a household fluorescent lamps and LED household lights, at the same brightness, LED fluorescent lamp power consumption is only fluorescent.

 

Of course, the price of LED high bay lights is relatively expensive. An ordinary incandescent lamp price over 10 dollars, can be LED lights the most expensive but also more than 100 dollars. “At present, the cost of LED lights is the stumbling block of ordinary families can not enable a large number of our goals for the future, hope through research and development, production costs are lower and lower down, so that ordinary families can afford.” China Gui Chao said.

 

Two years ago, the Wu Lin Yintai shop, to replace all the LED lights, energy-saving effect is very obvious. Previously, the average annual electricity bill of the Wu Lin Yintai shop is 400 to 500 million, the transformation LED firepans about the $ 1.5 million, but because LED Lantern Festival energy up to 50% to 60% a year can save more than 2 million yuan electricity, then leveled the investment in LED lights.

 

, LED lamps, high brightness, soft light, ultraviolet, more importantly, the heat generated by 2-3 ℃ lower than the general lighting because the lighting produces heat, Wu Lin Yintai stores a year to open 10 air conditioning, replaced all the LED lights, air-conditioning opening 8 on.

The truth behind the cheap price of 5w high power LED

 

The truth behind the cheap price of 5w high power LED

 

The price to participate in the tender product with the specifications of the same type of price difference is very large, LED high bay lamp price difference is particularly obvious. Such as specifications for 9000lm high price of 5w high power LED lights up to 9200 yuan, low price of only $ 920; specifications for 14000lm high price of LED lights actually reached 11,000 yuan, while the low price of only 1062 yuan.

 

Guangdong Long traffic, general manager of Bin told reporters that the market price of LED lights 20 ¥ / W price plus or minus no more than 20%. 9000lm lamp products power 80-100 watts, the market price of 1800 yuan.

 

“Even if the cost price can not be low to this level,” Dragon lighting assistant to the chairman Peng Guangyuan LED inside reporter said 9000lm 5w high power LED lights cost not less than 1000 yuan.

 

Calculating this, businesses would lose money bidding?

 

In this regard, the person in charge of a number of 5w high power LED lights does not agree. A person in charge told reporters: “Any enterprise can not do trading losses, they dare to report the low-cost, purpose is to get the subsidy.”

 

Many companies the idea is to squeeze in talk about “the industry source said.

 

It is reported that the tender subsidy funds will take the indirect way of subsidies, financial subsidies to successful enterprises and successful enterprises successful agreement supply price minus financial subsidies, the price of sales to end users.

The bathroom LED lighting: when can the subsidies be in place

 

The bathroom LED lighting: when can the subsidies be in place

 

For we are most concerned about government subsidies, the number of LED high bay lights, the companies want to participate in the bidding to get government subsidies, still needs a lot of patience.

 

The end of 2010, the National Development and Reform Commission, Ministry of Housing and Urban-Rural Development, Ministry of Transport Organization to carry out the application of semiconductor lighting products demonstration project, the organization of the shortlisted companies bidding to determine the 28 shortlisted companies and products of the three categories of products through a unified tender and specifications, the agreement the supply price; and selected a number of semiconductor lighting products application demonstration projects, including 20 semiconductor bathroom LED lighting applications projects, 15 semiconductor street light project and 15 semiconductor tunnel light application projects.

 

The majority of people in the industry, told reporters that the three ministries of semiconductor lighting products for application demonstration project in 2010 due to implementation is not mature enough to lead to some indoor lighting applications, projects, and most of the bathroom LED lighting application projects not scheduled to carry out.

 

The person in charge of a domestic enterprise, told reporters, they are one of the 28 successful enterprises in 2010, but he says with frustration, they introduced last year completed a number of projects has yet to get the subsidy payments. Subsidy program is very complicated, and still running the program. ”

 

“This is an open tender, government subsidies certainly not in arrears, but want to get the subsidy, need a little patience.” Skin Chunjiao said, reached into the East also participated in the tender, but she did not fear to take less than subsidy payments.

 

In this regard, the industry expressed the hope that the government this can improve the implementation of programs and processes, effective affordable subsidies to enterprises.

The high density LED strip industry: strengthen cooperation with Japanese companies

 

The high density LED strip industry: strengthen cooperation with Japanese companies

 

The exhibition of Chinese enterprises to the increasing number can be described as momentum is compelling. Exhibitors the total 314, including 145 Japanese companies in mainland China, 100, Taiwan 51 exhibitors, both the sum over the number of exhibitors in Japan. In addition, South Korea, only 14 exhibitors. 56 Lighting Fair “sponsored by the Nihon Keizai Shimbun last year, the Chinese mainland and China Taiwan region 53, Korea 18 exhibiting companies. The Chinese mainland exhibitors number almost doubled by the concern of the participants. Thus, China high density LED strip companies in order to survive in the Chinese domestic market and to compensate for the financial crisis and the sharp reduction in exports to the EU, so turn on the Japanese market, an interest.

 

These enterprises to seek cooperation with Japanese companies on their respective strengths to expand the positive publicity, and strive to expand their business in Japan. For achieving rapid growth of the Japanese high density LED strip market, Chinese companies are quite concerned, in order to obtain OEM orders from Japanese companies, since last year, Chinese companies set up branches in Japan is increasing. Moreover, many Chinese companies to recruit sales agents in Japan trends are cause for concern.

 

This exhibition, BDO Runda exhibition side by side with the Japanese companies Matsushita, Iwasaki Electric and Mitsubishi Electric lighting, launched 12 large booth standard booth area, and highlights the strength. BDO Runda was established in 1996 in Zhuhai, Guangdong Province. European and American firms have had in the small appliance sales and OEM supply business. Involved in the LED market in 2009, in cooperation with the German motor manufacturers join forces in Europe and sales of LED high bay products, AEG brand. Future BDO Runda the world, to strengthen business development. The company established a branch in Japan in August 2011.

“Next Stage 2012” for home LED light

 

“Next Stage 2012” for home LED light

 

LED lighting by the Nihon Keizai Shimbun and Japan to promote the agreement (JLEDS) held from March 6 to 9 “LED Next Stage 2012 in Tokyo Big Sight International Exhibition Center held. It is reported that the participating companies a total of 314 Chinese enterprises have 151, can be described as the momentum is compelling.

 

All the exhibitors, there are 145 Japanese companies, Chinese enterprises have 151, including 100 mainland and Taiwan, 51 companies exhibiting, while South Korea is only 14 exhibitors. According to “Lighting Fair” sponsored by the Nihon Keizai Shimbun in 2011, the Chinese mainland, China Taiwan region 53, Korea 18 exhibiting companies. The Chinese mainland exhibitors number almost doubled by the concern of the participants. Thus, China LED high bay lighting companies in order to survive in the Chinese domestic market and to compensate for the financial crisis and the sharp reduction in exports to the EU, so turn on the Japanese market, an interest.

 

Chinese enterprises to the exhibition home LED light Next Stage 2012 is the very strength of the large manufacturers in many enterprises, these enterprises to seek cooperation with Japanese companies on their respective strengths to expand the positive publicity, and strive to expand their business in Japan. For the rapid growth of the Japanese home LED light market, Chinese companies are quite concerned about the OEM orders from Japanese companies, since 2011, Chinese enterprises set up branches in Japan is increasing, and many Chinese enterprises to recruit sales agents the movement is also very interesting.