Although current LED industry development is fiery, but in fact the LED business is not mature stage according to product application technology. Business is also more marked in a large quantity of small power products according to business research and development of LED products, such as LED ceiling light, car aluminum lights, downlights, Grille. LED, according to the application, will choose the hotel The clubhouse project to make the standard version.
Earlier in the lighting industry, the “golden years” of development has commercial lighting. From 1997 to 2007 can be described in the rise of commercial lighting leader brand logo business according to market “gold” season. In 2008, the outbreak of the financial tsunami, commercial light “golden years” ahead of the end? Next decade the brand PK tournament preview? 2009, led tube light industry is “speculation” hot. With the increased number of firms to enter the field of LED lighting brand, a brand of contention will be inevitable. The involvement of traditional commercial brand enterprises, the overall market for LED lighting pros and cons, after all, the traditional commercial experience in the successful operation of the product may not be suitable for LED lighting. So in the era of brand competition, the LED business according to timely advance proudly in front of “the four corners of the theory?
“The four corners of the theory store summarized into four main categories: cheap, simple display of goods, with the characteristics of community service shops; cheaper price and more merchandise display, self-service shops; certain grade, more expensive but pay attention to the display of goods and quality, focusing on decorative shop shopping store is a pleasure; commodity grades expensive top merchandise stores. Has a unique, style-conscious environment and a high level of service, and to provide the best and luxury goods shops.
Based on market segmentation model established in the four corners of the theory “- shops, stores exhibit their own distinct style, image and personality characteristics of the four types. The first two stores in the concept of the customer in commercial light, is a highly functional store to meet basic shopping behavior typical characteristics; especially the latter two brand stores, a prominent feature of the stylish, elegant and refined to meet customers seeking fashion and stimulate mental performance elegant taste.