China LED general lighting market in 2016 reached 204 billion yuan, LED penetration rate of 44%, the current use of LED lights the same cost with the traditional light bulbs, is expected in 2020, China’s LED lighting penetration rate of 60% -70%, LED General lighting in the next few years will maintain double-digit growth.
The competition pattern in the lighting industry is fragmented. At present, the market share of the industry leader is only about 3%. The reason for this is mainly because, in the traditional light source era, the light source was monopolized by three big factories: Philips, GE and OSRAM. Competitiveness. China’s grasp of LED technology has broken the original competitive landscape, greatly reducing the technical threshold of light source, and the transfer of industrial chain right to lamp manufacturers closer to the terminal. Lamp manufacturers have the opportunity to improve through product design, channel management and brand marketing Market share.
On the other hand, with the improvement of national income, the demand for quality of life of Chinese people continues to increase. When choosing lamps and lanterns, more attention is paid to brand and product design. The living space of cottage products is compressed. As the cost of raw materials increases, Environmental requirements increase, many small factories have also been forced to withdraw from the market. In fact, LED lighting penetration rate has risen rapidly since 2012, the first echelon lighting business market share steadily increased with the withdrawal of European and American manufacturers and cottage small plant, the future is expected to accelerate this trend.
After years of development, the lighting market in the United States has formed several luminaries manufacturers with revenues of several tens of billions, such as Cooper, Haber and Brighton Lighting. With the favorable competitive landscape, the LED lighting market in China is expected to emerge soon Even several leading manufacturers comparable with the international giants.