Once the capital market coveted LED industry is tasking the bitter fruit expanding rapidly tasting the bitter fruit of a few years ago. Financial reported that in 2012 and the first quarter of this year, listed companies are caught in the embarrassment that the income is not increasing profits.
However, because of significant warming trend in demand and policy, the recent brokerage researchers once again are full of enthusiasm for the sector. “LED lighting, whether it is the time end or it is another dream ? “This is a market mutual doubts.
Civilian prices stimulate demand
According to statistics, the Institute included 25 LED key listed companies, in 2012 the total revenue is 48.409 billion yuan, an increase of 9%, the total net profit of 3.933 billion yuan, down 18%. In the first quarter, this 25 LED key listed companies total revenue of 9.888 billion yuan, an increase of 12%, the total net profit of 719 million yuan, down 3%.
However, LED industry begin to display signs of improvement. It is understood that the recent government has a clear promotion program for LED lighting. It is estimated that 2013 Guangdong led color lights installed capacity will grow by nearly 4-fold to 1.1 million, Shenzhen is planning to transform 10 times this year, that is more than 200,000. Meanwhile, Jiangxi introduction of “energy saving” second five “planning”, plans to promote LED outdoor lighting products 100,000 or more, interior lighting is 3000000; Fujian Details of promoting outdoor lighting also recently introduced.
“According to past experience, the local government of the LED lighting business generally consists of a single volume strength of listed companies taking, which also enhance the company’s profitability related.” researcher in Shanghai said. More importantly, in the eyes of the market participants, the price of led color lights products is no longer superior, but also directly stimulate demand surge. A researcher investigations showed that in June this year before Houlei Shi lighting may launch the first round of price wars, other manufacturers such as sun lighting is likely to follow. The Leading enterprises resorted to “price butcher’s knife,” the researchers expected the price of LED lighting products are declined in the second half to reach 30% -40%. This also means that the 18W LED lamp, for example (equivalent to 30W T8 energy-saving lamps), the mainstream channel retail price is expected from now 70 yuan -80 yuan / only dropped to 40-50 yuan / only, while saving 30W Brand lamp price of 20 yuan -30 yuan / only, namely LED lamp prices have entered the second half of energy-saving lamp 2 times the price range, which is the industry calls “sweet spot.” In this light price, the market clothes, replacement demand is expected to increase rapidly.