Since 2008, the U.S. and European markets influenced by the financial crisis, so the demand decreased. The importance of global emerging markets are also increasingly subject to the attention of manufacturers: South America and South Africa in recent years. The rapid development of the Middle East market has large demand for low-priced products. In addition, Russia and Eastern Europe is also a potentially large market, many companies have also demonstrated the interest of Russian and Eastern European markets.
Indian market, India is 80% all lighting products imported from China in the Indian market, the LED lights outdoor use huge space, while the Indian Government is considering the traditional lighting systems for environmental protection and energy saving LED lighting system, which is expected to LED lighting market in India. The growth rate will reach 41.5 percent, and continued until 2015. In South America, Neo-Neon since last year already and gradually increase to expand efforts to develop LED lighting market in South America, led by Brazil. The first LED tunnel light project in the city of Sao Paulo, Brazil’s central city of Neo-Neon Group’s Silver Rain Lighting do the tunnel Ayrton Senna throughout South America’s first highway LED tunnel lighting, which is the landmark projects for LED lighting applications in the tunnel and highway.
In the South African market, there are Chinese enterprises active figure. Zhang Qingyu, NVC lighting Vice president, said that South Africa has become one of the NVC sales overseas markets. In South Africa, NVC dealer business model matures. Right now, the key distribution channels, specialty channels, modern supermarket channels.
Take the Middle East as an example, UAE and other Gulf countries are in a period of economic prosperity, retail, trade and real estate development has led to demand for all lighting, and other areas of Dubai and the UAE population growth has also led to development of the lighting industry.
In Russia, the Kremlin theater lighting project is one of the Shenzhen Mason representative to participate in the global market competition. This prestigious Ballet Theatre “Swan Lake” by Russian Prime Minister Vladimir Putin personally wrote an inscription, called the world”s most elegant theater one. Party on the theater scene design requirements are very harsh. And layers of rigorous testing and screening, Mason eventually stand out from the many international brands.