It is estimated that the compound annual growth of LED lights industry in Europe is around 38% in next five years, which is the second fastest growing mature market after Japan. Topping the lists were architectural LED lighting (45.8%) and commercial LED lighting (39.2%) due to the price-carelessness and quality-chasing of customers in these two fields.
It is showed by European LED lighting market research report (2011-2015) that the total size of the global architectural LED lighting market is about 3.191 billion USD, accounting for approximately 29% of the overall LED lighting market. Europe, as the prime market, will occupy more than 35% of the global LED lighting market, with an estimated market size of 1.12 billion USD.
The multi-color property of LED chips made most business organizations in Europe more willing to spend money on colorful lighting design to promote the cultural and tourism value to attract more visitors.
In the past, RGB lighting products were the mainstream in outdoor landscape lighting and indoor decorations. Not until 2011, LED demands were far exceeded by supplies, making the ASP of high-power White Ray LED lighting products dropped by 35-40%. Architectural LED lighting manufacturers started to use White Ray LED lamps. With the rapid improvement of White Ray lighting efficiency and the sharply dropping of prices, it is estimated that by 2013, White Ray will take place of RGB/Color become the mainstream among architectural lighting applications.
According to the recent research results, our country has six giant production bases for architectural LED lighting currently. In the first half of 2011, China has put more than 30 billion yuan in LED lighting industry, in which architectural lighting took up 30%.
However, the rapid growing trend also brought in disadvantages: the “vicious competition” between companies will weaken the digestion capacity of the market, or even worse, destroy the new-built confidence of this emerging market. Customers’ trust can be easily seriously injured by low-quality products. Once failed to obtain sufficient recognition from market, it is very easily for a new-born industry to be at a virtual standstill for many years. Experts suggested that, before developing architectural LED lighting, government and giant LED enterprises should and are responsible to establish a uniform standard to keep from a potential market chaos.