Japanese electrical appliance chain enterprises Nojima recently declared that the company five stores will be the first in the industry to carry out environmental point of subsidized trade activity LED bulbs, LED bulbs phase out incandescent light bulbs to promote consumer popularity process.
The event rule is, through the environmental point plan to double the upcoming one point equals 1 yen conversion rate increased by 1 to 2 yen, to attract consumers to bring old incandescent light bulbs and other things, to come to trade.
Meanwhile, Kanagawa environmental protection department will also set up shop in a special booth activities, presence, on-site to accept customer inquiries, the popularity of LED lights and other energy-saving knowledge.
February 2010, as the base of Kanagawa Nojima appliances, the first in the industry to declare all of about 90 stores in the county overall sale of incandescent bulbs, becoming the first Japanese home appliance chain industry and the popularization of LED bulbs businesses.