Break the LED lighting “were praised” shackles
As we know, LED – light-emitting diode, is a way to turn electrical energy into visible light solid semiconductor devices, it can direct the electrical to optical. It can be said, semiconductor lighting is just part of the semiconductor applications. The Semiconductor Lighting has many traditional light sources do not have the characteristics of small size, low power consumption, long life, high-brightness low-calorie, environmentally friendly, durable, multi-changing, state-of-the-art technology. Thus, according to the LED characteristics as well as the needs of the market, the led solution can be designed colorful, consumer demand for the product.
The main stumbling block to many more households become the face of high prices of LED lighting, led solutionlighting companies in the technology, strengthen product development, focusing on large-scale production to lower prices to compete for the alternative energy saving lamps, incandescent market share, at the same time, pay attention to the marketing mix strategy to break the long-term and effective strategies for LED lighting development shackles. The marketing mix refers to enterprises in selected market target, considering the environment, capacity, competition to be the best combination of factors controllable by the enterprise itself, use, achieving their corporate goals and tasks. Applications in the LED lighting market, led solution lighting companies according to their own market segments, develop the optimal combination of product strategy, pricing strategy, channel strategy. Different needs for alternative light source for families, hotels, shops, office light, LED enterprises and the development of the marketing mix strategy. For example, demand for ordinary household light source is positioned to meet the lighting function, high cost-effective, energy-saving. The shop lighting not only meet the basic lighting, energy saving, also need professional lighting characteristics, dimmable light theme or scene mode. Thus, for the different needs of customers to develop the best marketing mix strategy will be to break the LED lighting development, “” one of the main methods were praised.
Talent the hunger LED enterprises rely on “grab” or “support”?
Strengthen personnel training boost LED enterprises rise
2013 just opened, enterprises around the world recruit marketing class talent, salesman, technology class staff, designers and other recruitment information on flying. Many companies are beginning to ready the guns and ammunition, gearing up to open play Battle of 2013 channels. However, LED industry rapid development, the surge in demand for LED talent, completely not keep up with the pace of development of the LED industry and institutions of higher learning in this regard personnel training. It goes without saying, the LED lighting industry talent Structural Deficiency, the talent frequently jump nests and enterprise paid “persists in the form became the industry status quo. All in all, LED industry is a lack of skilled sales staff understand LED technology of high-end talent.
Faced with such a status quo, LED enterprises should speed up cooperation in personnel training and tertiary institutions, cultivate talent with LED basic education. Second, to strengthen corporate training. In particular, is to strengthen the training of business personnel. It is understood that the LED industry is most lacking is skilled sales staff, sales staff and customer chat technology had talked about the content, and now a lot of business people know nothing about the technology. Including some years company employees, customers often they asked was speechless.
Status and Strategy Analysis of China’s LED lighting market in 2013
The price cuts Billiton channels still the main tone of the 2013LED lighting market
Relevant survey report shows that in 2012, the LED lighting industry engineering fiery retail slow praised in LED lighting terminal “as news coverage. Despite last year’s chip price dropped more than 30% of the packaging technology has steadily improved, but relatively energy-saving lamps, LED lighting products is still high above “. Secondly, LED enterprises in China in the middle and lower reaches of the package and the end-product applications and product homogeneity, channel homogenization, market demand, oversupply situation seriously troubled the LED business. Relative to last year, due to the price war caused by the closure of some companies, the the industry reshuffle phenomenon, 2013 price cuts Billiton channels, and lower prices to clear inventory is still the main tone of the LED lighting market.