MicroLED’s advantages, in contrast, color gamut, resolution, and color rendering have brought a visual feast, making this “black technology” the “heart of the consumer”. From the perspective of application scenarios, MicroLEDs are mostly used in commercial applications.
And now, with the maturity of technology and the gradual decline in cost, Micro LED is completing a gorgeous transformation from commercial to civilian use and has become the first choice for home theater.
Micro LED has gradually become the new favorite of home theater
LEDinside, the Optoelectronics Research Division of TrendForce Consulting, pointed out that the indoor LED display market, including application scenarios such as home theaters, is growing steadily thanks to the market demand for high resolution and high dynamic contrast range (HDR).
In fact, the current large-size display technology is still dominated by LCD, while MiniLED backlight and OLED are competing in the field of high-end TV. But these three technologies are more difficult to break through 100 inches, which also makes it difficult for these three technologies to provide a more shocking and immersive viewing experience in home theater application scenarios.
In addition, even if a product of 100 inches or more is successfully produced, it is very difficult to enter the product due to the large size. In March 2017, a citizen in Wuhan bought a 100-inch Sony 100Z9D. Due to the large size, the TV can only be sent into the consumer’s home by hanging into the home, and the whole process costs 20,000 RMB.
Although the laser technology is suitable for the market above 100 inches, the color of the image of the laser technology is greatly affected by the ambient light, and the display effect is not satisfactory.
Compared with other technologies, Micro LED has an excellent display effect, and the technology has a smaller restriction on product size, and because Micro LED is a modular technology, it is very easy to install in the home. Based on this, Micro LED is focusing on super-sized race tracks and gradually entering the fields of high-end residences, private theaters, high-end clubs, high-end office spaces, and e-sports venues.
At CES2018, Samsung launched the “The Wall” Micro LED TV, which was a rallying call for Micro LED products to enter the home market. Subsequently, LG, Leyard, Skyworth, C-Seed and other companies have released Micro LED household products, opening up the competition of Micro LED technology on the C-end track.
In terms of price, the 118-inch, 4K version of the Smart Wall released by Konka in 2019 is priced at 1.68 million RMB, and the largest 236-inch, 8K version is 8.88 million RMB; while LG’s LG MAGNIT released in September last year has a size of 163 Inches, the price is 306,000 US dollars.
In contrast, the latest private giant screen theater launched by Lehman Optoelectronics shows full sincerity in terms of price.
From B to C, Lehman Optoelectronics announced its entry into the home consumer market
On September 27th, Ledman Optoelectronics held a new Ledman Micro LED private giant screen theater new product launch conference with the theme of “Giant Screen Enjoyment, the future Is coming” simultaneously online and offline. At the meeting, Li Mantie, chairman of Ledman Optoelectronics, announced the official release of the new 4K flagship 138-inch series of “Ledman Micro LED Private Giant Screen Cinema”. At present, the product has been pre-sold in the flagship store of Lehman Optoelectronics on JD.com and Lehman’s official website, with a starting price of 499,999 RMB.
In terms of display technology, the Lehman Micro LED private giant screen theater is based on COB technology, using self-luminous nano-black crystal coating Micro LED can be spliced with ultra-high-definition black jade screens, with a contrast ratio of 1,000,000:1, a color gamut of 125%, and a viewing angle Up to 170°, it has nanosecond response speed and HDR display effect, and the unbounded field of vision brought by the 4K ultra-high-definition high-screen ratio makes watching movies more immersive.
In terms of function, the Lehman Micro LED private giant screen cinema is paired with the self-developed giant screen cinema intelligent system to establish a new interactive form. At the same time, the Lehman Micro LED private giant screen theater can be equipped with panoramic sound to create an immersive sound effect of 7.1.4 Dolby panoramic sound.
In terms of patents, based on 17 years of packaging experience, 16 years of display manufacturing experience, and 7 years of Micro LED research and development experience, Ledman Optoelectronics has accumulated more than 300 domestic patents, including 60 COB related patents, forming a complete independent Intellectual property system.