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Pizza Hut is the world’s largest pizza monopoly chain, its identity is characterized by the roof as the restaurant the appearance of a significant sign. Over one hundred countries around the world every day received over 4 million customers, baked more than 170 million pizzas. Pizza Hut in the turnover and number of restaurants, and quickly became the world’s leading pizza restaurant chain enterprises. Pizza Hut company is the world’s largest restaurant group – Tricon Global Restaurant Group Yum Brands chain restaurants in over 100 countries worldwide with more than 32,500 home, is a leader in multi-brand collection of the global food and beverage industry. Pizza Hut belonging to Yum Brands. Yum is the world’s largest restaurant group, has more than 33,000 stores and 840,000 employees in over 100 countries and regions around the world. Owns KFC, Pizza Hut, Taco bell and other world-renowned food and beverage brands, respectively, ranked first in the field of cooking chicken, pizza, Mexican food and seafood dining.
20 years, Pizza Hut in China shop layout ideas can be described as a “global view”. Yum Brands China Division, general manager of Pizza Hut brand, Yiu said, “with multinational corporations are usually only concerned with the coastal cities of the approach is slightly different steps to Pizza Hut for 20 years to China first-tier, second-line third-tier cities entered step by step, from the coastal cities, economically developed areas gradually southwest, northeast, northwest regional promote layout of Pizza Hut in the West, while its long-term uphold environmental protection concepts will Lanzhou restaurant industry with to a burst of the “new culture”. Lu Peng said, “more than 4,000 food and beverage companies of the existing registration of Lanzhou City, fumes, noise, sewage, waste edible oils, odor and other environmental pollution problems have become increasingly prominent. More than 500 square meters of business area of ??large-scale catering enterprises to install fume purification facilities accounted for only 30%; city catering industry, clean energy usage less than 30%; a considerable number of catering to the inappropriate siting problems caused by environmental disputes. “Pizza Hut joy restaurant has a lot of” green design ” . Wang Qun, vice president of Yum Brands China Division of Public Affairs and Government Relations, said, “Pizza Hut joy restaurant continuously updated advanced energy-saving equipment and operational processes, water, electricity, save paper and so on are carried out strictly management, such as setting the switching time of all electrical equipment, control of air temperature, and the rational use of detergent.
Pizza Hut western ecological environment of care is also reflected in support for the University of environmentally friendly public projects. According to Wang Qun, the Pizza Hut in China Environmental Protection Foundation to set up a micro-financing the project funds for environmental protection and public service activities of college students, Lanzhou University of carbon support education group – thousands of Mission Plan was selected this year’s funded projects. Lanzhou University, 100 students, 10 primary schools of the depth red liugou, etc. for the 3000 primary school students “1 +1” counterparts “low carbon” publicity and education activities, the environmental knowledge they have learned will affect 3000 families. ”
Pizza Hut Restaurant Group to further strengthen the same time in the big city layout has begun to make significant inroads into the small and medium-sized cities in China. It is understood that the Chinese market, Pizza Hut is divided into four levels: Shanghai, Beijing, Guangzhou, Tianjin and other large cities belong to the first-line market; Nanjing, Hangzhou, Hefei, Jinan, the capital city of a second-tier market; Suzhou, Xuzhou, Changzhou, Wenzhou , Ningbo, Jinhua and Huzhou, Hailar, Jiaxing prefecture-level city belonging to the third-line market; county-level cities of Yuyao, Changshu, a four-line market. Pizza Hut general manager of the East China market Tongruo Ming told the media revealed that with the rapid Pisa rise of small and medium-sized cities in China, as well as the level of consumption significantly improve, Pizza Hut began to stretch the tentacles of marketing small and medium-sized cities, especially in county-level cities representative of the “four-line market, in order to improve the coverage and penetration of the Pizza Hut in the Chinese market.