In order to respond the rapid development of LED lighting market, some giant LED manufacturers had to conduct internal reconstruction and remake commercial plans. Some traditional lighting application producers also promote LED lighting model and procedure to present their willingness to enter this market.
In the second quarter report of the new century, orders for outdoor display signage in mainland dropped dramatically. The rate of capacity utilization of Green-ray LEDs in the second quarter report was no more than 60%. Although the rate of capacity utilization of Blue-ray LED applications was fully loaded, it still caused huge losses to the entire LED lighting market. According to the new Century, it is estimated that new high-currently LED lighting products will be promoted in the third quarter, which will exert positive effect on LED lighting industry. Due to the unsatisfied performance of Green-ray LEDs, many producers shifted their attention on Blue-ray LED products. They believed that developing nonstandard LED lighting products can avoid the over-competitive market and also the pressure of dropping prices. As a whole, the performance of the third quarter will be better than the second one.
At present, there are more than 3000 LED manufacturers and more than 5000 small-sized factories in China. So many businesses competing for the limited channels, price battle is inevitable. Some experts expressed their anxiety about this market. There are many export-oriented LED enterprises in the mainland. But in the international market, the extensive development of China’s LED lighting industry still cannot guarantee the profit. The domestic LED lighting market is more relying on network channels. But the small volume is insufficient to support the development of the entire industry. Throughout the domestic lighting market, LED did not threaten the popularization of traditional lamps. LED still only played a supporting role in the lighting market.
Despite the poor domestic market channels, people still found the huge potential in the LED lighting market. It is not hard to understand that the government carried out a large number of relevant projects in recent years. These large projects speeded up the development of LED industry in many aspects. Plus the support policies, LED lights lamps performed brilliantly in municipal lighting, landscape lighting, street reconstruction and stadium lighting projects. All these made the frustrated LED manufacturers be full filled with hope.