The short board in China LED lighting market

The short board in China LED lighting market

Of course, the prospects of China’s LED lighting market for the future is bright, but we still have to see that there are still some shortcomings in the development of LED lighting industry.

LED lighting standards have not yet been drawn up

Whether currently existing LED lamps national standards in China? None. On the Internet, we can only see “LED road lighting standards draft, Fujian Provincial Bureau of Quality Supervision seized responsible for drafting the standard of energy-saving lamps for general lighting with LED lamps”, and there is no national standard in China. LED lighting national standards should be developed to international standards as a template, so it is easy to access China’s LED lighting industry with international regulations, to facilitate China’s product marketing international market, not to deputy national standards to corporate standards or local standard.

The short board in China LED lighting market

Lack of innovative capacity in local lighting companies

The local LED lamps modeling was absolutely inadequate for the innovation. It is difficult to line with international market trends. More limitation and plagiarism nowadays, the luminance of the high-power white LED light source need to increase the number of lumens, high-power LED light source heat and delay the light fades, and technical bottlenecks, high power LED light source and high-power LED driver IC the physical cooling technology has yet to be further improved. LED lighting industry, LED driver IC industry and LED lighting market are urgently needed to cooperate and study from world-class technology, and to manufacture their own products.

In addition, I have noticed that people began to compare phosphor white LED color and mixing white LED prospects, I think mixed white LED phosphor white LED and color are very promising product. The wider world have a variety of needs for white LED light source, plainer, warm white, cool white color demand. As the human diet color, flavor and have different preferences. People in the world just came into contact with the LED lamps in the early, which is an error to determine what kind of color may be more optimistic, and that may have misled the market to misleading industrial development, go with the flow may be the most sensible choice!

The future development of the LED lighting market forecast and analysis

LED lighting, as a new generation of lighting products, has its own strong advantages: energy saving, high brightness, high efficiency, long service life, environmental protection, because the LED lighting with these merits, so it decided that he would revolutionize the lighting market! From quantitative change to qualitative change. If 1 – 2 years after, LED lighting market enter into the family, so the needs will be not million units, but in one billion, 10 billion for the unit, so it is visible that the market has huge potential business opportunities, and rich. Shanghai long core semiconductor, as a domestic enterprise, has its own characteristics in the power management and LED driver contributing to the development of LED lighting!

The future development of the LED lighting market forecast and analysis

If you want to accelerate LED lighting of the family, it is the important factor to restrict the performance and cost. LED lamp itself can be divided into two main parts : one is the LED drivers, two is LED semiconductor itself. So far, I think LED driving part determines the LED lighting performance, only a stable and efficient drive system can reflect all the advantages of LED lighting, if there is no a good drive system, not only a lot of advantages of LED lighting display, but also plays the side-effect. Domestic LED driver design standards, although many companies involved in and made ​​a lot of products, but still in the Warring States Period, there is not a mainstream program, and there is not a company’s products who is the LED lighting market Leader ! Perhaps there was no good LED driver programs in the past. Most of led tunnel light domestic lighting manufacturer have wrong theory, they just do some big projects in order to meet the market, mainly to do some big orders, just do a lot of LED lights projects, and big orders. They just make a little simple process for LED lighting, because they think it is just can be enlightening. Resulting in inefficiency and waste of resources; drive current instability, uninterruptedly power supply, pulse power, greatly shorten life of the LED lights, which can be said that being contrary to the concept and design of LED lights.

Analysis the led lighting market etentry point

Since October 1th  2012, our Country will gradually ban the import and sale of general lighting incandescent as power size phased . The incandescent eliminated route into the implementation phase, new lighting, especially LED lighting industry will continue to get the support of policy, led lighting warmly welcome the good opportunity.

Analysis the led lighting market etentry point

LED lighting market development is getting hot from the market point of view at present,the LED lighting industry will usher in a period of rapid industry development soon. First promotion area is also two item 2,3 from Foreign Country.But foreigners are cautious for LED street lights . So the boss of doing  blindly LED streetlights is likely to become a revolutionary pioneer.While the other two markets will train “leader” forces of many industry.

LED Street light is the hottest in the mainland at present.Under the promotion of  Ministry of Science and Technology of ten thousand ten cities ,many people headlong into this market at  the amazing enthusiasm in promoting. It seems the first field of lighting. At present there are 21 pilot cities in our country. We estimated that have one million.The Ministry of Science and Technology plans approved 50 cities next year. Estimated two million. This is Chinese characteristics! Also is to create the China Speed! But the overall product maturity is worried by people; maybe the  lighting field is the first to be made of a rotten market.Having repeating the initial suspicion of LED guardrail lamps, whether bubbles is more serious? Although very prosperous, very lively, it is foreseeable that the Government take the money, Eventually  will trained a number of good LED photoelectric technology company after 2-3 years.Maybe this is the ultimate goal of the government.

LED T8 tube light applications, there are close to commercial product launch from the current market product solutions to see.This  is a market of the first mature promote. Can do such as car parks, shopping malls, advertising back-light market. It is close to commercial application near the point (150) about present price and cost . Good product, in terms of optics, heat, and power handling are more mature program. The products are also closest to commercialization. Of course, the current market there are still have a large number of low-quality products. This is the biggest challenge. With the introduction of the U.S. Energy Star and EU standards, I believe that the  problems above will  have greatly improvement.That means the promotion of T8-LED Panel Light commercialization will begin.

The current view of the level of industry development, led lighting market is also not enough to break the traditional lighting concept and is still in the replacement type route. LED lighting must also rely on the government policy guidelines in replace type route inside. In other words, although some receive LED lighting developed to a sufficient degree of maturity in some areas
.But relative to the entire market, which is still in an initial stage of the prototype level.

Channel breakthrough LED wishing to enter the rural led lighting market

LED, how to breakthrough price and channel is a realistic question for a lighting enterprises. Reporter found in rural areas recently, two or three line market becomes the LED enterprise in the channels for the development of new territories. How to let LED Panel Light enter into a ” high quality and inexpensive ” products and to successfully enter into the two or three line market, perhaps LED enterprises urgently need to solve that problem.

Channel breakthrough LED wishing to enter the rural led lighting market

Channel breakthrough: LED eager to ” illuminate” the rural LED lighting market

Since last year, with Europe and the United States market downturn, the domestic market has gradually become a large enterprise brand in one of the main battlefield. ” high price, high quality ” for the characteristics of the LED lighting, with its scale, industrialization of application, the price also is reduced greatly, and the exploitation of rural market is possible, it is understood that many LED enterprises regard the rural market as a future attack way.

Rural market attractive prospects also received industry recognition. A survey shows that: at present, China’s rural family is commonly used in incandescent lamp, the power consumption is 8 times of LED lighting, and two times of fluorescent lamp. With the energy crisis growing, energy saving has become a global consensus, and LED lighting does not contain mercury, and not easily broken, if wasted, it also can be recycled, so it becomes the world the preferred model of green lighting products.

Almost all businesses including LED businesses are of the view that China ‘s agriculture of LED lighting market within two years will see the benefits. From now on, vast rural area will become the largest market for LED lighting. ” Liu Zhu said, in foreign markets confronted freeze, the domestic real estate market downturn, line one two three city led lamp market impacted much.

With the rapid development of rural economy, the improvement of people’s living standards, farmers on the life quality of lighting requirements are improved. But comparatively, rural consumption is still insufficient, if LED prices are too high, even though the energy is also difficult to promote. Therefore, how to maintain the advantage in price is the key for LED enterprises to participate in market competition.

To crack three developing constrains in the LED lighting market

LED lighting applications have many advantages: environmental friendly, high light efficiency and save more energy, long service life. With the dual stimulation of the government support policies and market interests, the domestic LED lighting industry is developing rapidly. A lot of companies and organizations tried to swarm into his field, including professional LED Panel Light manufacturers, traditional lighting companies and overseas capital. However, different from the hot upstream industry, LED still faces many challenges in the terminal market as a result of expensive selling prices, different qualities and limited recognition among ordinary consumers, which have been considered as three major constrains in the LED lighting market.

 

To crack three developing constrains in the LED lighting market

 

1)       Expensive selling prices: compared with incandescent lamps, energy-saving lamps, selling prices of LED lights can be 10 times/ Dozens of times higher. The expensive prices dramatically hindered the development of LED sales in the market.

2)       Different product qualities: vicious competitions and different product qualities roiled the market, undermining the confidence of consumers.

3)       limited recognition among ordinary consumers; As a new green lighting source, currently, many consumers has not really understood its advantages. Lacking of recognition crack the confidence of dealers.

 

In order to expend the LED residential lighting market, LED makers should drop prices (through technological innovations), improve qualities and strengthen propagating.

1)       With the improvement of LED technology and continuous reduction of production cost, selling prices of LED lighting products constantly dropped recently. This may overcome the first hurdle for the popularization of LED lighting applications.

2)       Improving LED manufacturing technologies maybe the most effective solutions for the various-quality problem. Which are LED manufacturing technologies? LED chip is undoubtedly the core technology of LED lamps. Within the entire production cost of one LED light, LED chips occupied more than 50%. Besides, cooling section, drivers, are also fairly important. High-quality, more cost effective products has become the urgent needs of the LED lighting market.

3)       Strengthen publicity and promote the LED literacy

The government plays an important role in the promotion of the LED literacy. LED Expo, LED support policies, large LED lighting projects and media reports can widely spread LED concept. All these staff should be under the help of government. Besides, LED companies can also give a hand on this part by Increasing advertising. They actually kill two birds with one stone: enhance the product reputation and meanwhile strength the publicity of LED lighting products.

 

LED lighting market: how to get over the hurdles of price and quality

In recent years, the Quality Supervision Bureau, AQSIQ(General Administration of Quality Supervision), Industrial and Commercial Bureau conducted sampling inspection for LED lighting products, energy-saving lamps, road lighting applications, fire emergency lamps and electric light sources all over the coming from 15 cities. The result is rather disappointed: only 51% of LED lamps pass the examination. The low FPY (First Pass Yield) cracked down the confident of the entire LED lighting market. Some LED makers even use halogen powder instead of tri-color powder, making this emerging market all but impossible.

 

LED lighting market: how to get over the hurdles of price and quality

 

As for the phenomenon that using “halogen powder” instead of “tri-color powder”, experts indicated that the selling price of the later is 2-3 times higher that of the former. Compared with halogen powder, tri-color powder is more advanced in many aspects: higher light efficiency, better CRI, longer service life, but relatively, cost more. These behaviors actually do harms for the sustainable long-term development of LED Panel Light industry. Paying more energy on technological research and development is the best way to cope with the intense competitions in the LED lighting market. In order to achieve this effect, we need restrictions of rules and regulations.

 

In addition to the quality problems, the over-expensive selling price is another big obstacle of the development of LED. Compared with traditional lights, the market penetration of LED lighting applications is only 5%. LED has been developed in the mainland for nearly 10 years, which is really short compared with other traditional lamps. It is very difficult for them to drop the price exponentially. Currently, the average cost of one LED bulb is around 5 USD, which is 10 times of the cost of one incandescent bulb.

 

LED lamps are mainly composed of LED lighting sources, drivers and cooling sections. Domestic LED manufacturers engaged in almost every aspect of this area: from chip producing to packaging to application. In order to reduce the production cost, many LED makers choose to develop their own LED driver circuits. Stability, technique factor and optical-electrical conversion efficiency are the three major factors that determine the quality of one driver.

 

Using self-developed drivers can dramatically reduce the production of LED lighting products, especially LED bulbs. In accordance with the law of market development, it is believed that the price of LED bulbs will drop dramatically within the next two years. Price cut caused by vicious competitions should be eliminated in the LED lighting market.

The entry point of LED lighting market

Since October 1st of 2012, China will gradually ban the import and sale of incandescent lights according to the power consumption. The phase-out process of incandescent lighting products has entered the implementation phase. New lighting source, especially the LED lighting industry will continue to obtain great supports from the government. LED lighting market has bright prospects and huge potentials.

 

Since October 1st of 2012, China will gradually ban the import and sale of incandescent lights according to the power consumption.

 

LED lighting applications are speeding up their penetration into the market. For now, LED lighting industry is on the threshold of a dramatic boom.

 

The hottest LED lighting applications in the mainland is LED road lamps and LED Panel Light. With the support policy from the Ministry of Science and Technology, LED road lamps were promoting at an amazing speed. Both purchasers and suppliers showed their enthusiasm in this area. Presently, there are estimated one million pieces LED street lights will be installed in 21 pilot cities within ten years. And another plan of two million pieces LED street lights within 50 pilot cities is ongoing. This is a characteristic of China. This is a generation speed of China. It is too fast that this market may probably be destroyed by foams at the end.

 

In the LED T8 application area, according to the previous market plans, there are some mature commercialized products that had been promoted in the LED lighting market. It is believed that LED T8 application market is the first mature LED lighting market. The most commonly used LED T8 tube applications are parking lot lighting, shopping center lighting and advertising backlight. The selling prices in these area have already reach the critical point (150).

 

High-quality products have sophisticated technologies in optics, cooling designs and power suppliers. However, there are still a large number of low-quality LED products in the market, which is the biggest challenge for the commercialization of LED products. With the launch of standards from the Energy Star and EU, the above problems may greatly be improved.

 

Theoretically, lamp cover is the begging of lamps’ development. However, for a very long time, LED manufacturers could not solve the multi-specification problem and led to the embarrassing situation that the development of LED lamp cover is far behind that of the other compartments. Although the cost of LED lighting products has dropped sharply, there is still no major improvement in the global LED lighting market. Which LED technology can finish the commercialization and become the new darling of the market after LED T8 Tubes?

The boom season of led lighting market and warm for inventory to run away

Inventory is the reason for some people running away with money.

Much more small business owners run away in the bad industry base. Chang Ling tells a reporter, lighting industry is weak in this year, most of LED lights enterprises will be more careful when they chose who should be cooperated. They are trying to consider the brand. Those people who run away is just they didn’t have much order, but they still place the order with other factory, so as to there are many inventory in stock. Due to the financial deflect, time for them pay salary and pay balance for the factory, they run away without telling their workers.

The boom season of led lighting market and warm for inventory to run away

At present, boom season of led lighting market come again, it’s also the peak season for customer place order. Some related department from government place an close attention to they, as to they are afraid to run away this time.

That’s why Inventory became the only ” life-saving straw “.

Five major causes of falling sick from overwork

One of the biggest advantage of the industry cluster base is rich and complete industry chain resources, but it does not mean that the industry chain can consciously maintain a healthy and stable. If farming conditions deviate from this, it should be the “Autumn Harvest” season, but not the only brilliant gold and silver, it will also make the industry reshuffle funds strand breaks haze. According to the summary of the investigation by the reporter, the six etiology in Guzhen mature industry cluster base “overwork” and “on foot-shuffling” symptoms today:

A homogeneous enterprise are too dense

Industrial cluster effect for the production of similar or even the same product  spring everywhere in enterprises, over-centralized, resulting in serious homogeneity, enterprises for the sake of accessing to low-cost, high profit at all costs. According to incomplete statistics, Zhongshan size led high beam lights  lighting market business have over 2000, but really less than 10% of the brand awareness.

Access standards are not standardized

The government, At the same time, made a lot of mercenary, but only glimpse the opportunity to fish in troubled waters, plus the rent-seeking business prospered, the owners only see the immediate benefits, to reverse this trend “free enterprise” the “undocumented outlets quietly breeding.

500 million led lighting market scale needed R & D support

But we should also see that we have a big gap compared with enterprise innovation ability and multinational companies, most of the nearly 5000 LED lighting companies in China is still stuck at the level of small workshops and small factories, and the quality of product is uneven. New listing the six packaging applications enterprise R & D team for less than 200 multinational R & D personnel in more than 2,000 people.

500 million led lighting market scale needed R & D support

Another lack of R & D investment and scattered upstream lack of core patents, more than 80 units of the “Eleventh Five-Year” period 103 topics to split 3.5 billion 863 plan research funding, while the multinationals annual R & D investment of 300 million. The rapid development of semiconductor lighting technology, product life cycles are very short, if a little slack on the technical innovation and product development, it will cause a widening gap with the international advanced level.

In response to these issues, the National Development and Reform Commission, Central Information Secretary, Deputy Director Xie pole made important instructions from a long-term development perspective: To clear positioning itself, the formation of a common technology platform, industry standard guide, three promote technology innovation and industrialization. In standards development, China has formulated and announced 12 GB and 10 line standard, National Semiconductor Lighting Project R & D and Industry Alliance, the CSA led the development of the test methods and technical specifications of the 10 applications.

China in the field of general lighting LED lighting market has been more applications, such as tunnel lighting, road lighting, airfield lighting and underground lighting, etc., also emerged in the application of a number of demonstration projects, such as the Great Hall of the semiconductor lighting energy saving project, the Potala Palace in Tibet semiconductor lighting energy-saving projects, the Water Cube and the Shanghai World Expo Pavilion LED lighting. But the general LED lighting market share is still small, the application is still in the early exploratory stage, large-scale promotion there is a long way to go, especially the need to solve the following problems:

(A) LED lights price is still high, although state financial subsidies, it’s difficult to achieve an acceptable level of most of the projects and the ordinary people. This requires technically further innovation and development, reduce costs, and develop a large-scale industrialization can low price products.

(B) the current semiconductor lighting product testing methods and standards development is lagging behind, far behind the technology and product replacement rate. This leads to the uneven quality of the products on the market, it difficult for users to identify the product is good or bad, the defective circulation market share is still relatively large, people have a poor understanding of LED lighting products.

(C) industrial resources are not centralized, the market is chaotic, disorderly, cheap malicious competition is widespread, affecting the long-term and orderly development of the whole industry.

(4) Social awareness is not part of the field of energy saving, energy-saving effect of cognitive semiconductor LED lighting market is not yet in place.

Rapid changes in LED lighting market in China

In order to respond the rapid development of LED lighting market, some giant LED manufacturers had to conduct internal reconstruction and remake commercial plans. Some traditional lighting application producers also promote LED lighting model and procedure to present their willingness to enter this market.

 

In order to respond the rapid development of LED lighting market, some giant LED manufacturers had to conduct internal reconstruction and remake commercial plans.

 

In the second quarter report of the new century, orders for outdoor display signage in mainland dropped dramatically. The rate of capacity utilization of Green-ray LEDs in the second quarter report was no more than 60%. Although the rate of capacity utilization of Blue-ray LED applications was fully loaded, it still caused huge losses to the entire LED lighting market. According to the new Century, it is estimated that new high-currently LED lighting products will be promoted in the third quarter, which will exert positive effect on LED lighting industry. Due to the unsatisfied performance of Green-ray LEDs, many producers shifted their attention on Blue-ray LED products. They believed that developing nonstandard LED lighting products can avoid the over-competitive market and also the pressure of dropping prices. As a whole, the performance of the third quarter will be better than the second one.

 

At present, there are more than 3000 LED manufacturers and more than 5000 small-sized factories in China. So many businesses competing for the limited channels, price battle is inevitable. Some experts expressed their anxiety about this market. There are many export-oriented LED enterprises in the mainland. But in the international market, the extensive development of China’s LED lighting industry still cannot guarantee the profit. The domestic LED lighting market is more relying on network channels. But the small volume is insufficient to support the development of the entire industry. Throughout the domestic lighting market, LED did not threaten the popularization of traditional lamps. LED still only played a supporting role in the lighting market.

 

Despite the poor domestic market channels, people still found the huge potential in the LED lighting market. It is not hard to understand that the government carried out a large number of relevant projects in recent years. These large projects speeded up the development of LED industry in many aspects. Plus the support policies, LED lights lamps performed brilliantly in municipal lighting, landscape lighting, street reconstruction and stadium lighting projects. All these made the frustrated LED manufacturers be full filled with hope.