During the first half of the year, the “price war” led lighting by big companies in lighting industry, caused huge effects, where the first-line domestic brands and international giants announced the launch of low-priced competing products, resulting in a chaotic market price. Giants launched the “price war” aiming at grabbing market share, and these companies with their own advantages, are fully capable of forming a monopoly on a particular light source products, in order to defend their industry brand position.
The final “price war” effect will spread to the merchant, who adjust their own businesses for brand product prices, which will be directly related to its market competitiveness, thereby affecting the sales and market share. For now, our agency has not yet adjusted prices, the best way to deal with the market is waiting for manufacturers to integrate product, and then adjust the price and brand structure. I think that this price competition will continue to heat up in the second half, LED lighting product prices will decline, especially the type of light source LED lighting product price will be close to the critical point. However, continued price competition by no means a permanent solution for the industry, with the differentiation and integration of upstream manufacturers, the industry will eventually stabilize.
For the current hot electric business model, the impact to the real store is definitely yes, but still not replace the store, the two should complement each other with mutual assistance and common development. In addition, under the environment of “Internet +”, LED intelligent lighting market prospects will be very bright.