2012, the led industrial is still uncertain, “the low-price competition, declining profitability, price confusion” are the key words that can not be evaded. How to fundamentally change this situation? An entrepreneur said: “for the led yard lighting industry, the government’s policy support is very important, but more important, as a corporate itself to really practise internal organs well, in particular, the helm who and how truly sustainable development, technological innovation, and focus on quality and differentiated development at all levels to enhance their competitiveness and promote the sound development of industry is the real protection.
1, focusing on the development of differentiation ”
Upstream chip companies homogenization of competition is very serious. the difference is very small, technically we are basically in a relatively narrow range of competition, which is not opened. This situation need to change, if it does not change, the disorderly competition, price competition is inevitable, which is not sustainable development. Especially from epitaxial silicon industry, a great need for innovative ideas, the formation of differences in the technical route and cost control.
2. practising internal organs, and to produce products well.
led industrial this year is a very special year, the prices have been changing, and has also been lowered, corporate earnings are on the decline. Being facing with such an environment, enterprises should be how to deal with the uneven quality of the products, the price confusion, vicious competition? First, we should depend on doing their own work, practising internal organs, and to produce products well. If the products are not good, and technology is not be prominent, it is dangerous to the survival of the enterprise.
3, the dispersion of the technology, resources urgent need to integrate
led lights industrial enterprises have five thousand, Zhejiang, at least have more than a thousand. So many companies but it is a multi-but not strong, but not strong scattered, each enterprise technology resources are dispersed. Compared with Japan, South Korean companies, their number is limited, but a very strong. Our strength is very scattered, then large enterprises compared with others is also a district team, up a county brigade limited resources. So, from the government level, it is necessary to consider how the introduction of some resource integration policy, and to make the industry bigger and stronger.