Construction of the new cooperation between the LED Lights manufacturers
Whether it is home appliance industry or the lighting industry, almost all the problems of conflict by manufacturers. In the lighting industry, for example, this year, the biggest events is the NVC and its Zhejiang Operations Center China policy linkage disputes. NVC set up the undo operation center in Zhejiang, and the brand in other led lighting industry enterprises also exist in some part. Then, the lighting industry for cooperation between the manufacturers raise new questions, it is immutable or frozen, or destroy the old and establish the new? Although the lighting industry does not have any action in the channel model right now, yet for the futher, both sides can not think over.
Midea in the promotion of microwave oven, put forward to establish extensive Associated Companies act.Midea microwave oven promote the channel change which is the original “administrative standard” management for the improvement of “market oriented” management. Midea attention the market share of the net profit before, dealers are concerned about the net profits. It is often produce two appeals conflict. Associate Companies is established, the offices and distributors are tighly engaged. The Associated Companies and distributor signed a contract with is 5 years, what is equivalent to give dealers 5 years contract period, so he dared to plan, and to invest. While the Midea’s opponent Galanz is widely established “joint venture subsidiary, the traditional marketing center and office management, model completely quit, and all sales subsidiary”, the traditional led lighting industry marketing center and office management model completely quit, all sales subsidiaries have independent legal personality, which is also means that each company has on the local market management decision-making, manage independently, and responsible for their own profits and losses. “Previously, manufacturer is among the sale, short-lived business, now, the sales has not adapted to the demand of new situation. Our future cooperation mode is the manufacturer to establish a sustainable profit, sustainable business model and business relations.” Du Jiangjun said, “the channel change is an inevitable competition. Reform should enhance the competitiveness of the premise. Safe and controllable, energetic, healthy and sustainable, is the channel change.