LED lighting is gradually entering the main stream lighting applications. The LED Street Light market demand has also entered a critical period. Huge market prospects stimulate foreign and domestic enterprises to seize the lighting market, and the competition is intensifying. “Channel, the brave first” . The docking of the LED lighting customers reply on the channel, the channel is the premise of the growth of the industry acceptance and promotion efforts on the led lighting price. Channel construction is also the important catalyst.
Whether it is self-built channels or to help dealers develop engineering and distribution market channel are the focus of attention of every enterprise. Many companies have the interest and attention Merchants channel construction, enterprises encountered the following problems by our research enterprise.
1、A lack of experience. led lighting price is an emerging industry, its industry characteristics is strong, but the experience which can learn from is less. At present, there is no available channels for investment charter to follow.
2、The low awareness. Many consumers do not really understand LED lamps, on the whole LED industry awareness, it is low, which is directly led to many distributors lacking of confidence. LED product has not fully recognized and accepted by store, and even the showroom and LED exclusive shop.
3、The shortage of product categories. Types of LED lighting products at this stage is relatively small, not enough to hold up the store. When consumers purchase, there is not much choice for them to choose, that is also the reason why a lot of LED brand has yet to LED exclusive shops.
4、Led lighting price are generally high. This is the bottlenecks of LED channel investment, which is constrained by high prices and leading to a lot of consumer to avoid purchase it. Therefore, enterprises should lower the threshold to paste the price that consumers can accept.
5、The unformed service system. Once the channel is formed, it means that on all aspects from production to sales should be done smoothly, but the LED professional personnel, whether it is professional sales staff or maintenance staff, are very shortage. At the same time, retailers should take into account all the factors.