2014 sales growth of LED lighting electricity supplier

　　Domestic price war LED light source is turned on, the product price significantly lower than the global average. To advance to seize the home LED lighting market, domestic enterprises to open a new round of price wars, the market's most promising prospects to replace 40W incandescent LED light source prices substantially lower than the global average. Data show that in September 2014, the domestic replace 40W and 60W incandescent LED light source price was $ 6.30 and $ 16.40, respectively, the global average of 44.68 percent of similar products and 90.11%.

　　2014, LED electricity supplier rapid growth in sales, according to CSAResearch data, from January to August 2014, Taobao sales of LED light sources for 230 million yuan, an increase of 126%, and the overall lighting products accounted for 88.9%, improved penetration 9 points; LED light source lamp sales of about 3.2 billion yuan, penetration is about 45% higher than in 2013 increased by more than 1 times.

　　2015 LED lighting products in the electricity supplier's sales channels will continue to maintain rapid growth. It is worth mentioning that, for the emerging LED lighting brand, because there is no conflict of interests and pricing issues and traditional physical channels, its willingness to open up the electricity supplier channels more intense, the pace will be carried out more quickly.

　　It is noteworthy that, O2O mode (combination of online and offline marketing) is rapidly growing. In order to cope with the impact of the physical channel electricity supplier in active promotion manufacturers, many dealers try to channel electricity providers and entities combine (O2O) approach, under the integration of online and offline marketing resources. By local businesses to enter the electricity business, place orders on-line, the line is installed to provide service delivery to achieve close integration and e-commerce store.