China LED lighting products exports to the EU growth

　　Affected by the financial crisis in Europe, from 2011 to early 2012, China's LED lighting products are exported to the EU overall growth is slow. 2012 growth began to accelerate significantly in the second half growth rate increased to about 50%. Enter 2013, with the EU economy gradually bottomed out, LED lighting products exports show explosive growth, the growth rate soared to 100%, the export value rising quarter by quarter, the annual export volume of nearly $ 1.5 billion, and the trend has continued into 2014 years.

　　The EU is China's largest overseas market, the first half of 2014, China's total exports to the EU-27 LED lighting products over one billion U.S. dollars, an increase of 84.23%, accounting for more than a quarter of the proportion of total exports. Where the second quarter of 2014, exports of nearly $ 600 million, the growth rate was 71%.

　　According to EU statistics show that in Europe there are about eight billion bulb needs to be replaced gradually, about 90 million traditional street lights need to be replaced. Under the dual Driving Force "SSL-erate" project started in 2013 and this year's "Lighting for People" project plan, the European lighting market has become China's export potential stock market camp.

　　Brand and corporate structure of LED lighting products exported to the EU are more similar to the United States exports, the higher the degree of concentration. The first half of 2014, China's exports to the EU companies with around 18,000, top30 exports accounted for 36.8%. However, the current export orders 30,000 or less accounted for 90% of exports to the EU brand is not significant, but the proportion of own brand exports have begun to gradually rise.

　　Although the rapid growth of exports to the EU, but the current LED lighting products exported to the EU, the "unlicensed" products still occupy most of the export products subject to price decline, the standard limit and other multi barriers to suppress, you want a good job in this "potential shares" market, but also the needs of the enterprise and the line carefully.