China promote the global LED lighting market

　　Seven years ago, when the Cree LED chip giant has just announced the acquisition of Hong Kong, China, the "Chinese Dream" is just beginning. In 2008, the success of Cree LED lighting Beijing Olympics Water Cube and the Bird's Nest, for its development in China has laid an important foundation. Today, the Chinese market has become one of the most important Cree sales market, sales in the global market currently Cree Cree Sancheng contribution from the Chinese market, and the number of Chinese Cree Cree total number of employees worldwide staff of nearly 50 percent, the vast majority of its production in China LED package devices.

　　For large and somewhat special Chinese market, "localization strategy" is undoubtedly the market share of international companies a great weapon. And compared to other international manufacturers, Cree seems to be more well versed in this. Its main production base in China - Huizhou plant in 2010 had been put into operation, which also makes it the world's top five chip giant was the only one to build chip factory packaging plants and companies in China.

　　After Huizhou factory built, Career constantly research and development, technology and other implanted Chinese local, but began its combination of road. According to reports, Career according to different market segments, with the industry leader, including large traditional light fixtures, new chip, package, large electronics industry cooperation, and for the design and manufacture their own channels and resources for small and medium customers and would give a good policy and support.

　　"The Chinese market for LED lighting technology and product support led to the development of the global LED lighting market." According to its introduction, in recent years, Cree sales in the Chinese market has maintained a steady growth, the current annual Career Chinese market Cree accounted for nearly 30% of global market sales.