High-efficiency and energy-saving LED lighting continues to develop in China

In recent years, with the increasing awareness of people's environmental protection, the society has paid more and more attention to energy saving and emission reduction. LED lamps have the product characteristics of energy saving, safety, high luminous efficiency, and long life, and are gradually favored by the market. LED is gradually replacing and occupying the market share of traditional lighting fixtures in the general lighting market. Data show that the penetration rate of LED lighting in China has increased from 3% in 2012 to 61% in 2018. In the "Thirteenth Five-Year Development Plan" of the Semiconductor Lighting Industry issued by the National Development and Reform Commission in 2017, it is more clearly stated that the LED penetration rate will reach 70% in 2020. Driven by both market opportunities and industrial policies, high-efficiency and energy-saving LED lighting continues to develop in my country.

Although my country's LED lighting started relatively late, the market space is large and the industry entry barriers are relatively low. Since the rise of LED lighting in 2008, a large amount of social capital has poured in. With the maturity of LED lighting technology and the development of the market, my country's LED general lighting competition has become increasingly fierce. In the lighting market with weak overall economic growth, first-line brands firmly occupy the mid-to-high-end market, while problems such as serious product homogeneity and insufficient innovation have become increasingly prominent among many small and medium-sized lighting manufacturers. The product quality is far from meeting customer needs.

Under the increasingly intense conflicts between customer needs and product dilemmas, cost-effective, high-reliability and innovative universal design has undoubtedly become the core of product breakthrough. At this time, Signify’s brand "Purile", which combines cost-effectiveness, innovative design and high reliability, officially entered the Chinese market in 2019, and released a series of LED floodlights, LED tubes and LED panel lights. The three products in the catalog are aimed at lighting wholesale channels and electrical installation service providers, injecting a fresh force into China's LED general lighting market.