LED lighting companies need to improve the competitiveness of products

  Currently domestic LED lighting market capacity is over two hundred billion. How to split this big cake becomes a problem many companies in the industry most concerned about. It is foreseeable that in 2014 the war of LED lighting to replace traditional lighting will be intensified. With the development of technology, market segmentation is more refined and alternative lighting products are increasing. Meanwhile, LED lighting market is moving toward a good development trend. It also attracts a large number of companies involved in eating cake lighting. The industry competition is quietly changing.

LED lighting companies need to improve the competitiveness of products

  In the future lighting market, product strength is the most critical factor in the competitiveness of enterprises, which will eventually return to the basic elements of the product. "Survival of the fittest" is the development of the rules of the industry. A more refinement market division is the inevitable trend of development. Only a few companies could become the next popular brand and a few enterprises become the leader in the market segments, while most other companies will become brands supporting service providers or processors. Meanwhile, with the change in technology upgrading and consumer attitudes, intelligent, personalized and customized products will become the future development trends of LED lighting market.

  LED lighting competition between enterprises is a commercial war, in addition to the core competitiveness of the product, but also a range of security services. Business background service system has several key indicators: First delivery cycle, in general, conventional products and specific product delivery cycle is different; Second, corporate customers, sales team support and response capabilities, including pre-sale, sale, sale and service capabilities; Third, with respect for traditional lighting products, LED lighting shorter product life cycles, originally a traditional lighting products can be sold for 3-5 years, or even longer, but with the development of technology, LED lighting product replacement faster, more obvious electronic properties, which requires the company's products and R & D centers need to have the ability to effectively solve the problem of replacement products, the timely introduction of products for the market needs.

  In addition, the production control system of LED lighting enterprise is also very important, which includes product storage problems. During the traditional lighting times, as companies have the perfect storage system, it is possible to effectively solve the problem of fast shipping products to protect stable source of customers.

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