LED lighting companies to break through technical barriers

　　2014 , in addition to further release beyond the capacity of the LED lighting market , market competition will become more intense, but the competition is the competition of LED technology, and technology will take a long time to accumulate knowledge and experimental tests. At present, the domestic LED technology research and development is more dispersed , and foreign brand LED product quality, performance, especially in optical design, intelligent control and other products are better than domestic products .

　　Traditional lighting companies have obvious advantages in terms of brand image and sales channels , but in the development of LED technology could be a disadvantage. In recent years, the industry temporarily outcrop angle LED lighting technology-based enterprises are mostly high-tech companies, they focused on LED lighting R & D, production, sales and technical support , to master more advanced marketing concepts , the disadvantage is brand awareness is not high.

　　LED small and medium enterprises in all aspects of the relatively weaker , you want to achieve leapfrog development , we must first break through the weak R & D capabilities , " stumbling block ." Vice president of Shenzhen Jiawei Solar Lighting Co., Ltd. Song Gang suggested that small LED enterprises in the early stages , can be purchased technology industry association , or by the strength of corporate marketing enterprise development ; If medium- scale enterprises reached stage , you need to change the development strategy, through in-depth market research , a clear trend of the future development of LED lighting products , and actively invest a lot of resources to enhance research and development capabilities , and warlords compete for LED lighting market.

　　Currently , the market is more serious product homogeneity , price wars so many businesses no profit at all. Consumers seeking high quality products , product requirements at the right price , stable performance. LED SMEs need to develop a clear purpose , to ensure product performance and reliability as the premise , and innovative products to meet the growing needs of consumers .