LED lighting export orders fell 50%

Recently, in response to Sino-US trade frictions, the Ministry of Finance raised the export tax rebate rate to 16%. The industry believes that this also indicates that this year's lighting market has been covered with a layer of yarn. Since the beginning of this year, the lighting industry has been directly frustrated in the “trade war”. The international lighting giants have withdrawn, and the profits of many small and medium-sized and even large-scale listed lighting companies have also brought many uncertainties to the development of driving power companies.

In the past two years, Philips, Osram, and GE have sought to sell lighting business.

Among them, Philips Lighting was sold to Chinese companies after being listed in the Netherlands due to the sale of Chinese buyers. Philips CEO Fransvan Houten once said that he understands how big the decision is, but it is time for Philips to take the next step. In recent years, Philips has shifted its focus to medical and advanced lighting products.

GE Japan also announced this year that it will withdraw from the lighting business in 2018. The company's lighting business has already withdrawn from the European, Middle Eastern and African markets, and will soon sign a sale contract for the US lighting business. GE did not disclose the target of the sale, the US media speculation may be sold to Chinese companies, the company's electrical lighting business annual sales of more than 100 million US dollars, the contribution to revenue is minimal.

For OSRAM, its light source business (Lund Vans) was successfully sold to Chinese buyers, and the company will continue to sell its lighting business. The OSRAM board of directors will also announce the latest developments in this strategic plan at the Capital Market Conference in November this year.

Huang Yang, sales manager of Dongguan Linguan Semiconductor Lighting Co., Ltd. believes that China's LED companies are now more and more competitive. They have the strength to compete with international giants and compete for more market share.

However, Lin Jili, executive general manager of Mulinsen, said that Chinese companies are currently very strong in technology accumulation and manufacturing, but they lack global channel layout and brand layout. When they have a certain scale and strength to acquire foreign brands, they will It will be bold to do it, which is normal capital operation.

For the future, he believes that as domestic LED lighting companies are listed on the market, they have the opportunity to acquire some suitable targets after they have certain financing capabilities in the capital market. These targets are best to cover the global business sector. And channels.

Regarding the normal state of mergers and acquisitions, the chairman of the Changfang Group, Wang Min, said that he has a deep understanding. He said: "Advanced countries in Europe and the United States are worth learning in terms of innovation concepts and brand building. At present, some foreign high quality. We are also paying attention to the company and are also looking for suitable M&A opportunities."

Wu Yulin, Chairman of Kathy Ouguang Health, said, “From the confusion and entanglement of the three major international brands of Philips, Osram and GE, I think this is mainly because the LED lighting industry is getting thinner and thinner, and international brands are in LED. It is difficult for the field to earn more profits for itself, so international brands are slowly withdrawing from the field of LED lighting."

Xie, who is the sales director of Huatian Weiye Technology Marketing Department, agrees with this point of view. She said that the giants who voluntarily quit did not do it because of low profits.

Thanks to the years old, Jiang Jianhong, manager of R&D department of Shenzhen Simak Technology Co., Ltd., and Wu Wenxue, sales department of Zhongshan Xinxing Microelectronics Co., Ltd. all hold the same view. They believe that the withdrawal of foreign giants will not have much impact, but they will only change the operating entities. However, most of them are mainly taken by our domestic enterprises.

With the withdrawal of foreign lighting giants and the government's vigorous promotion of energy-saving policies, LED lighting has ushered in a period of rapid development. China's LED lighting market penetration rate has also been continuously improved. Domestic leading enterprises are expected to quickly seize the overseas giants by virtue of their channels and brand advantages. market share.

GGII expects that the global lighting market is expected to reach US$106 billion by 2022. The global LED lighting inventory penetration rate is expected to be 39% in 2017 and 50% in 2019. According to the data of the China Research Institute, the scale of China's lighting market will reach 319.7 billion yuan by 2023, and the corresponding driving power supply will be driven accordingly.