LED lighting needs to strengthen publicity cognitive

　　As the LED lighting gradually improve light efficiency and retail prices continue to fall, the demand for LED lighting applications market grow rapidly. And this demand will take the lead in the field of outdoor lighting outbreak. 2013 to 2015 for the global LED outdoor lighting facelift tide, affected by policy support, LED street lights and tunnel lights in the Asian region will be installed in large quantity, including China, Japan, Taiwan, the market performance of the most active. In addition, including Thailand, Russia, Latin America and Africa, including other emerging markets, but also in 2014 ushered in a large-scale influx of street dress. The policy of promotion, outdoor lighting output value of the global annual growth rate of 29 percent or more.

　　In North America, along with the growth of non-home construction and subsidy project implementation, LED commercial lighting demand is strong fermentation. It could be expected that 2013 global LED commercial lighting market capacity will reach 10,809 million dollars, while in 2015 it is expected to reach 16,818 million dollars.

　　Although energy saving LED lighting advantage in commercial and public lighting get rapid adoption, but in the field of home lighting penetration rate is low. At the seminar demonstrated the recent Chinese consumers' awareness level of lighting research findings. The purpose of the survey is to understand Chinese consumers awareness of LED lamps, buying habits, purchase channels, brand recognition and other effects lighting key elements of buying behavior. The findings show that 3000 was clearly cognitive access objects 63% energy saving lamps, incandescent lamps are also clearly cognitive 53%, being able to clearly cognitive LED bulbs only 25%. Thus, the LED bulbs outreach strategies long way to go, how to effectively enhance consumer awareness of LED lighting is the key to open this huge market.

　　In the purchase channels, LED Lamps / bulbs lighting mall or hardware store is the main buyers pipeline; addition to product quality, the cost-effective, affordable also consumers buy light bulbs an important consideration. To this end, ENELTEC remind heavyweights, LED lighting design needs to be closer to consumers, high CRI, the use of functional diversification, cost-effective products that are more favored by consumers.