LED Lighting requirement and design in shopping mall
Today, the use of LED lighting in shopping mall is considered as one of the most mature and quick areas for the popularity of LED lighting. Shopping mall is not only a place to buy goods, but also to create a suitable environment for leisure where lighting effects really counts. LED lighting has a strong advantage in the expression of light.
(1) Vegetables
Fresh produce and flowers have the brightest colors. The pure white lighting can reflect the verdant green and fragrant sweet red in the most direct way. Dark fruits and vegetables in red or yellow should use warm white light around 3300K; green and other light color vegetables generally use 4500K-5500K cool white and its CRI is above 80. LED lighting has a very wide range of color temperatures. It can restore the most brilliant and vivid color of the products, increasing customer’s desire to buy, enhancing the flow of goods and retaining fresh.
(2) Meat and Poultry
Fresh and high quality meat and poultry products must look clean. Pale pink beef and mutton look fresher. Balanced warm white lighting can make meat and poultry food look more fresh and attractive. Using LED light source with low color temperature and more red spectral components can not only increase the CRI but also reduce infrared heat radiation, which are conducive to achieve long-term storage and anti-corrosion.
(3) Sea food
High-quality fresh fish and marine commodities district should adopt cool color lighting that is different from other commodities area. Cool white lighting is easy for consumers to associate with clear seawater and is able to make the seafood appear to have a kind of freshness that was just been caught from the sea. Using LED light source with high color temperature and more blue spectral components can not only increase the CRI but also reduce infrared heat radiation, which are conducive to achieve long-term storage and anti-corrosion.
(4) Baked fried foods
Warm lighting makes the yellow baking food more tempting, giving a feeling of freshly baked. Walking into the baking food area, consumers will find light here becomes pale yellow amber. Pale yellow lighting makes people feel the unique and enticing aroma when cooking cakes. Shelves with the same soft, warm lighting device may further improve the overall visual effect.
(5) Jewelry category
Jewelry belongs to luxury and its price is generally more expensive. So it is important to ensure the brightness and eye-catching of the counter, make the interior light harmoniously, show the color of jewelry clearly and correctly, display the fine craft and true color of the jewelry, thus attracting the attention of customers , sending out the most attractive light and stimulating customer’s desire to buy. In the selection of lighting for the jewelry store, the key factors to consider include color temperature, lighting level, flicker, infrared ultraviolet, etc. According to the relevant data, jewelry can show the best appearance under light irradiation of 3300K-7000K. Different jewelry has different requirements, such as gold, jade and diamond have different lighting requirements. Presently LED lighting has become the new favorite of jewelry lighting with its wide range of color temperature, little heat dissipation and almost non-ultraviolet and infrared.
(6) Apparel goods
There are a variety of apparels and various ways to show them. Light in natural white or warm white are the best. Generally it will use down lights or various adjustable angle spotlights to do accent lighting. Most light sources are for halogen or metal halide. The requirement for CRI is high. But halogen lamps and metal halide lamps have the characteristics of giving out too much heat. The high color rendering LED spotlights and LED down lights can effectively solve these problems. If applying the color temperature adjusting techniques to clothing display lighting, it can create a shopping atmosphere of cool summer and warm winter, which is of great help to the merchandising of apparels.