LED lighting Tycoon settled in China

The most interesting thing about LED lighting industry, is how to find customers for their own. "Faced with the chaos of the Chinese LED market bee, certain foreign executives say that. The moment, the face of the ever-changing sea of competition, no matter how large amount of lighting giant body, no matter how deep rooted in the Chinese market, both in deep thought and strain China LED market changes.

"In fact, Philips China and any Chinese local enterprises there is no difference, in the 1980s, Philips entered the Chinese, and now more than 95% of our employees are local staff, we are a very strong Chinese enterprises." Philips Lighting Greater China District president and chief innovation officer of Philips Lighting, said Olivia Qiu. And in 2013, Philips introduced HUE intelligent light, and since then, smart lighting, Philips line has become the latest business models in China's development. "(Intelligent Internet) a new performance will bring new profit point." CEO of Philips Lighting HONG ceremony represented.

OSRAM early to enter China in 1995, currently has a total of four production bases in China. Enhance the brand power, is focused on the development strategy OSRAM channel construction outside China. "We have to do a lot in the policy above the channel into the future we will do more brand stores in China, and further enhance the OSRAM brand image." OSRAM (China) Lighting Co., Ltd. CEO Ai Xiaoming expressed.

And in the near future, Philips Lighting business settled equity acquisitions, spin-off lighting business Osram, Cree intends to spin-off the main power supply and RF Products business LED lighting and other information for the industry concerned to recognize foreign lighting giant adjust lighting in the area and changes. Foreign media comments, along with the rise of Asian LED lighting manufacturers, the advantages of low-cost manufacturers in Asia, forcing most of Europe and the traditional lighting manufacturers big moves in response to changes in the lighting market.