Samsung's exit world LED lighting market

　　According to Reuters, the Korean tech giant Samsung on Monday (October 27) announced that it will withdraw from all markets except South Korea-emitting diode (LED) lighting business.

　　This news has earned the industry by surprise. Early in the Samsung Group chairman Lee Kun-hee in 2010 to return as chairman of Samsung Electronics and Samsung Group put the LED market as a new growth business. At present, Samsung's performance continues to decline. The second quarter of this year, representing a decrease of 8.9 percent, Samsung Electronics, net profit fell 19.6%. Its third-quarter operating profit is expected to reach nearly three years minimum.

　　Analysts say Samsung's decision may be affected by Philips decided to spin-off decisions that affect its lighting division. Philips, Osram lighting has always been a leader in the field, but Philips has recently decided to spin off its lighting division, focusing on health care, seems to indicate that the LED light bulb in the consumer market, it is difficult to compete with large companies smaller Asian rivals, especially price malignant nature of the Chinese enterprises aggressive competition. Samsung also seems to think that the global LED retrofit lamps highly commercialized and low-margin, more harm than good.

　　At the same time, this decision also highlights the strategic layout of the new "post-Lee era", Samsung policymakers. Since June of this year, Samsung Group chairman Lee Kun-hee after relapse due to heart disease, hospitalized in a coma after Samsung who in succession, where the future direction has been a concern. And the decisions of Korea announced its withdrawal from all countries except the LED lighting market, but also demonstrates Samsung's new leadership core will not necessarily fully inherited Lee's strategic direction.

　　Because, in the April 2013, Samsung also held "Samsung 2013 Samsung LED illumination lights coming new conference," released at the Samsung LED Lighting LED Lighting Five New: Bulb two, MR16, PAR30 and lights tube. Shows this group to enter the field of LED lighting ambitions.