Status of Brazilian LED Lighting Market
The Federal Republic of Brazil is the largest country in Latin America. With a land area of 8.55 million square kilometers, it is ranked fifth in the world; its population is 205 million and it is also ranked fifth in the world.
Its natural resources such as oil and iron ore are abundant, and industries such as aviation manufacturing are more developed. It is currently the eighth largest economy in the world, ranking first in Latin America and being one of the BRICS countries. However, in recent years, the prices of international bulk commodities have continued to decline in recent years. Brazil’s “consumer economy”, which is subsidized by the government, has disintegrated and triggered a large-scale economic crisis. The BRICS countries are no longer in a good mood.
Throughout the Brazilian market, home decoration lighting accounts for about 25% of the market, commercial lighting accounts for 20%, industrial lighting accounts for 15%, outdoor lighting accounts for 13%, and architectural lighting accounts for 12%; and in the home furnishing lighting that accounts for the largest proportion The category mainly consists of about 10% of wall lamps, about 9% of chandeliers, about 9% of ceiling lamps, about 7% of table lamps and about 5% of downlights.
Brazil ranks second in the export destination for China's LED replacement light source products, second only to the United States. Light sources such as fluorescent lamps are among the top export destination countries. It is consistent with the fact that in the actual market applications, light sources are also used, and the use of integrated light fixtures is relatively small.
80% of Brazil's land is located in the tropics, and the remaining part of the southern end of the country is also located in the subtropical region. Therefore, there are differences in the consumption habits of lighting products and the European and American markets, preferring high color temperature products.
In indoor lighting applications, fluorescent lamps are popular with high-heating radiation sources, and high color temperature LED applications are also more widely used; outdoor lighting is different from most countries' markets, and metal halide lamps with relatively higher color temperatures account for more than high-pressure sodium lamps. High-pressure mercury lamps also occupy a considerable proportion.
In the lighting market and practical applications in Brazil, OSRAM brand products have a relatively obvious advantage, followed by PHILIPS, followed by local brands such as Ourolux, Taschibra, and Brilia.
At the Brazil show in 2018, it can be seen that almost all the local lighting majors have used LED filament lamps in large quantities in their display fixtures, which is similar to that of the Frankfurt exhibition in March. The flexible filaments are also gradually entering the room.
With the further improvement of the cost-effectiveness of the LED filament lamp, it will usher in a round of opportunities in the price-performance duel between the Brazilian market and the SMD bulb.