Strengthen LED lighting brand building

　　From 2013 Guangya  Exhibition view, relative to previous years, the number of firms reduce the number of about 10%, but the company's booth showcase LED lighting is one greater than, such as Philips, Op lighting, Osram, etc.. Secondly, the pavilion showcases form of segments of the main line of display solutions for commercial lighting, home lighting and other areas of LED lighting products. Admittedly not the companies show the best way to promote brand awareness, but the Volkswagen brand in the LED lighting is nearly blank now, corporate branding opportunities through a variety of increasingly strong awareness, LED lighting into the create "brand" era.

　　In today's lighting market, the brand seems to be big business "patent," especially because of the traditional lighting companies have many years of accumulation of brands and channels, in the minds of the mass consumer, higher visibility, such as Foshan lighting, NVC lighting, three male Aurora, ENELTEC so on. Compared to traditional lighting, LED lighting is also an emerging industry, due to insufficient precipitation surprising lack of brand, after two years of development many companies already have the corresponding brand awareness.

　　2013 lighting companies promote LED lighting seminars, conferences, seminars, promotional activities and other industries will come and go. In addition to lighting companies themselves Dealer Conference organizers, product launches, etc., the major lighting companies are more open with the media industry cooperation activities in a variety of industries. Such as large media conglomerates billion light illumination lighting, Kingsun, Samsung LED lighting, country star power, Foshan lighting, wood Linsen, etc. throughout the country on LED lighting large auditorium. By industry events, not only allow the public to better understand consumer awareness of LED lighting, at the same time strengthen the corporate brand image.