The most important LED brand maintenance

　　From the beginning of the major listed companies publish financial statements , we find that even some of the company's turnover is growing , but profits are falling , one important factor is the decline in profit margins , the reporter heard a lot of industry complained : "LED profitability than traditional lighting ."

　　Explore the reasons behind it , nothing more businesses to compete for market resorted to a price war , even though we all understand that this is a double edged sword , but when everybody lift this sword , I had to eventually own into a price war to melee . But how many companies have abundant funds to support FSL till the end of it ? "Price killer" kill those second-rate or third-rate companies.

　　LED lighting, the current hottest industry , lively hidden behind heavy , price wars and so restricts the development of the industry , it is true , the price war may well be an effective way for companies to lose ground in the shuffle during the price war is normal industry fight , but excessive price war will lead to decline in product quality , and slowly losing market , but eventually had to return to the branding in the past.

　　It can be expected that the price war is just killing of a "process" , after a period of intense competition , the price will reach the floor , and " brand war" in order to allow them to recuperate, a long stretch of land development.