Vietnam LED lighting market recommendations and analysis

Compared with mature markets such as Europe and the United States, except for special projects, the Vietnamese market is not demanding for indoor LED product specifications and certification. However, for streetlight projects mainly for municipal projects, there are certain requirements for product specifications and lighting effects. Enterprises in the development of product planning, the need to be based on different projects, develop different product specifications and prices. In addition, well-known local manufacturers in Vietnam, such as Dien Quang, Duhal and Rang Dong, have actively developed online channels to launch their own brand product in a wider range of prices.

Vietnam follows the IEC standards and further develops its own standards based on the IEC standards and according to the actual conditions in each country. The main national standard for lighting in Vietnam is TCVN, but there is no compulsory certification for lighting. For non-local lighting manufacturers, bidding for a local government streetlight project is best done by choosing a locally-based lighting manufacturer to bid on behalf of a local manufacturer, making bidding easier. Once the bidding is successful, you can sell the parts and components of the lighting to the partner manufacturers, and then assemble and OEM.

Vietnam's social and economic stability has continued to grow and the economy is booming. The population structure is young and labor costs are low. The Vietnamese government is continuing to revitalize the local business and investment climate while accelerating urbanization. Besides, more and more free trade agreements with major countries have further enhanced Vietnam's competitiveness in the international market. Under many positive factors, enterprises still need to consider the challenges of local development when entering the lighting market in Vietnam. Such as language barriers, the discontinuity of government policies and grave corruption. When entering the Vietnamese lighting market, manufacturers should lay stress on layout from the aspects of standard requirements, product positioning, channel selection and government relations, and choose a market strategy that suits their needs.