LED lighting companies how to gain advantage in the competition

  2014 , LED lamps overseas markets will be greater , but the LED lights prices also decline phenomenon , the LED for the export-oriented manufacturers, how to do " to protect the price , quality, quantity " In the fierce competition, there really is a certain degree of difficulty . If you simply try to compete on price , ultimately tragic outcome will end , so we can from the following aspects to win advantage.

LED lighting companies how to gain advantage in the competition

  1, with the quality to speak. Increasing competition in export markets , fierce price war Yuyan , if only limited price competition , will die miserable , and foreign customers are getting smarter , be lower than the number in the purchase of the product , Therefore , expect to retain customers , not only to compete on price , but also in the quality of products and services to convince the other side , with the quality and service to speak. For example Shengnai Si LED lighting to ensure product quality, customer after purchase once , I feel very satisfied , successive orders in a single year after North Korea took a big customer , a large number of export LED bulb .

  2 , focus on their own brands. At present, many LED lamp manufacturers rely on to do contract work for foreign manufacturers , so there is no own brand and core technology , so companies need to strive to create their own brand image, brand positioning above the price positioning . The "Energy , on behalf of the carbon , environmental protection" as the basic design concept .

  3 , with new innovations to attract customers . In while " doing pretty well " in overseas markets , LED lamp factory quality assurance , but also focus on technological innovation , with new technology to attract new customers , for example, increase the intelligent control , solar , dimming tune the color temperature and other technologies , for domestic customers to boot.

  Thus , LED lamp manufacturers in the face of foreign trade of the overall market environment is so good , do something positive response to their own adjustments , so that their own "going out ." Usher in greater development.

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