LED lighting companies need to break the bottleneck of the North American market

　　With the gradual recovery of the economy and the 2014 North American New Year's Lock-up of 40-watt and 60-watt incandescent ban announcement, LED market in North America ushered vigorously. The potential market can be very large. Domestic lighting enterprises have eyeing the LED lighting market in North America. For domestic lighting enterprises, this is a great opportunity for the North American release of the LED lighting market, but how should we evaluate the market capacity, break international trade barriers, eliminate the differences in technical standards and make adjustments to optimize the industrial layout, and then successfully break into the U.S. LED market through the best marketing channels and marketing models.

　　North America’s market is relatively mature and rational, which can be mainly reflected in the development of an early market economy in the United States. The relative improvement of policies and regulations, market competition more fully, the market mechanism is more robust, with more rational consumer market awareness, good product value can be fully reflected in the mature markets. From the supply point of view, the United States is in the forefront of LED technology, the first echelon, intellectual property system is sound, the higher testing requirements, the product can enter the U.S. market is bound to be technical, quality and relatively strong intellectual property products.

　　China's LED lighting business has relatively low production costs, a more complete advantage of industry types. Guangdong Province, one quarter of the LED industry to run the monitoring report shows that Guangdong LED industry output value reached 59.296 billion yuan, an increase of 22.19%. Meanwhile, the domestic LED enterprises short board competition in the North American market is also very clear, first, the majority of enterprises to enter the North American market, the lack of experience on the North American testing standards do not yet know; second is yet to build the channel leading to the North American market; three do not understand the needs of the North American lighting market structure, product demand especially in the field of lighting some kind of breakdown is not known.