标签：LED enterprises

LED enterprises should be on the alert: EU intends to raise the standard

EU intends to raise the corresponding standard for directional energy-efficient lamps and directional LED lights: EU can only accept directional LED lights and directional fluorescent lamps with energy efficiency coefficient larger than or equal to 0.2 (2.5 times higher than previous energy efficiency standard). The U.S. government launched even more strict standards for directional lighting devices, more strict market supervision and inspection procedures.

 

LED enterprises should be on the alert: EU intends to raise the standard

 

At present, there are more than 3000 LED enterprises in Guangdong, most of which are exporters to Europe and North America. The announcement of new standards from EU and the U.S. government exerted huge influences on our LED industry and export products. According to the estimation of WTO/TBT Notification and Enquiry Center of Guangdong Province, LED enterprises in Guangdong Province will therefore increase the production cost of around 40 billion yuan.

 

In recent years, regions and countries in Europe and the United State continued to limit the export of Chinese products via their technological advantages and patent monopoly, in order to protect the domestic industry. These technical barriers usually caused great loss to our manufacturers, and meanwhile reflected the defects of them: lacking of core technologies and patents, being subject to foreign technologies and enterprises in some areas.

 

In fact, this problem has been existed for a long time. Not only the LED industry, many other industries hindered by such problem, which also blocked the development of relevant industries in China. But now this problem is particularly acute in the led tunnel light industry, waiting for effective solutions urgently.

 

The current state of the domestic LED industry is: low LED technical content and products with different qualities, having no obvious advantages no matter in the international market or in the domestic market. Cutting price is the last and the most upset solutions for them, leading to price war and vicious competitions. In order to survive under such circumstances, many LED manufactures tried to reduce production costs instead of improving their technologies. This is sign of vicious circle and final destruction. Indeed, companies could get short-term profits by doing so, but it is impossible for them to have a long-term sustainable development. And the promotion of LED and other green light sources will take a heavy toll.

LED enterprises focus on Olympic

PV photoelectric and sports event, a rather wired combination. These two seemingly irrelevant areas now have been tied up with each other. As the world’s first PV companies sponsor for the World Cup, Yingli Group is in preparation for the World Cup 2014: provide the most expensive photovoltaic power generation system for Maracana Football Stadium in Brazil. It seemed that a quiet consensus has been set up in the photovoltaic field. With the approaching of London Olympic Games, a series of event marketing for the Olympic Games is also heating up.

PV photoelectric and sports event, a rather wired combination. These two seemingly irrelevant areas now have been tied up with each other.

As early as in March this year, Guangdong NVC lighting has signed a partnership agreement with Chinese Olympic Committee of Hong Kong, Chinese Olympic Committee of Macao and Chinese Olympic Committee of Taipei in Chongqing Sheration Hotel, followed by another lighting enterprise CNlighting, who intended to become the official sponsor and strategic partner of the Chinese fencing team and consequently gain the ticket for London Olympics.

 

This is not a first handshake between LED enterprises and the Olympic Games. Lighting projects of Beijing Olympic Games have been competed among several giant LED enterprises. Finally, Philips, NVC, Mitsuo Aurora and Morninghope Lighting won the battle, and shared the 500-million-yuan Olympic lighting project cake. Spending more than 10 million on CBA made Timesos became the most eye-catching LED Lights manufacturer recently. In an earlier negotiation with State Physical Cultural Administration (SPCA), Timesos signed a four-year contract and became the official sponsor for CBA in next four years.

On one hand, with the vigorous launching of fitness programs, the enthusiasm of people for sporting events is growing sharply. This also provided a premise for enterprises in the sports marketing. On other hand, the success of Coca-Cola, Samsung, Anta, Special Steps and Pick also gave a shot in the arm to other domestic LED enterprises. After tasted the sweetness of sports marketing, quite a few photoelectric lighting companies began to test the water.

 

In the industry view, although sporting events can help establish a brand and get through the market, it is actually a rapier. Once failed in operation, LED Street Lights companies would suffered serious harms. Compare with shoes and clothing industry, LED lighting business is in the early stage, with relatively limited funds. Engaging in sporting events is really a big challenge for them.